Kris 𐫱 Imprimatur.studio

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Kris 𐫱 Imprimatur.studio

Kris 𐫱 Imprimatur.studio

@multipleks

Calm copywriter and typographic designer. Making beautiful publications & crafting compelling stories for discerning brands. Thinking about typefaces.

Stockholm 加入时间 Haziran 2009
1.2K 关注317 粉丝
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Kris 𐫱 Imprimatur.studio
Kris 𐫱 Imprimatur.studio@multipleks·
Are you or someone you know reasonably interested in typography, fonts, graphic design, books and so on? Welcome to the online community Typographic North! skool.com/typographicnor… There, we discuss these matters and learn from each other. Welcome! #typography
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Kris 𐫱 Imprimatur.studio
Kris 𐫱 Imprimatur.studio@multipleks·
Often, it’s apparent what is right and what is wrong, so I just take care of it. Other times it’s a stylistic choice that we’ll discuss. Either way, this is part of the invisible work which is raising the standards in the designs that come out the other end.
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Kris 𐫱 Imprimatur.studio
Kris 𐫱 Imprimatur.studio@multipleks·
I clean up all this. Not because I’ve been asked to, but because when someone hires me, I’m making sure that the final deliverable is as consistent and precise as a seasoned reader would expect and appreciate.
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Kris 𐫱 Imprimatur.studio
Kris 𐫱 Imprimatur.studio@multipleks·
I spend hours every week looking at text on a page. My aim is to make sure the text reads well and doesn’t bother the reader in unforeseen ways. I’m paid to design a publication, make it look professional, making sure the files are ready for print or for digital distribution.
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Jason Fox
Jason Fox@jasoncfox·
I was on a call with a guy doing $600k/mo. Almost every sentence started like this 'I was reading this book' 'I was listening to this podcast' 'I was on a call with my mentor' Then he would explain how he was implementing what he learned And That's why he's at $600k/mo.
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Kris 𐫱 Imprimatur.studio
Kris 𐫱 Imprimatur.studio@multipleks·
Not all texts need to be skimmable but modern copywriting seem to lean on this form of communication HEAVILY.
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Kris 𐫱 Imprimatur.studio
Kris 𐫱 Imprimatur.studio@multipleks·
Thai, Lao, and Khmer languages don't use spaces between words even today. Japanese and Chinese don't require spaces since each character represents a complete morpheme. #typography
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Kris 𐫱 Imprimatur.studio
Kris 𐫱 Imprimatur.studio@multipleks·
Having no spaces between the individual letters, distinguishing one word from the next is not an easy task for the inexperienced. Let’s appreciate the invention of word spacing, making reading easier for us all. #typography
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Kris 𐫱 Imprimatur.studio
Kris 𐫱 Imprimatur.studio@multipleks·
Rökstenen – The Rök stone – is inscribed with runes. The longest known runic inscription in stone, actually. It’s encrypted in language as well as in letters. Adding to the deciphering challenges is the fact that it is all written in scriptio continua – continuous writing.
Kris 𐫱 Imprimatur.studio tweet media
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Kisbjørn Threepschou 🐟
@multipleks To think what we would have been able to learn if it wasn't for war, looting and cultural heritage destruction. And I mapped these scourges for the UNOSAT division of the UN in 2017 😞
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Kris 𐫱 Imprimatur.studio
Kris 𐫱 Imprimatur.studio@multipleks·
Researchers have found even older alphabetic writing in a tomb from Syria: "The writing, which is dated to around 2400 BCE, precedes other known alphabetic scripts by roughly 500 years, upending what archaeologists know about where alphabets came from…" eurekalert.org/news-releases/…
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Kris 𐫱 Imprimatur.studio
Kris 𐫱 Imprimatur.studio@multipleks·
I’ve shared some thoughts on how nice it is to have some space between words, making texts easier to read. Word spacing hasn’t always been a convention. NEQVEPORROQVISQVAMESTQVIDOLOREMIPSVMQVIADOLORSITAMETCONSECTETVRADIPISCIVELIT open.substack.com/pub/typographi…
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Kris 𐫱 Imprimatur.studio
Kris 𐫱 Imprimatur.studio@multipleks·
Irish monks introduced spaces between words in Latin texts around the 7th–8th centuries. Let’s appreciate those invisible parts of the text image that make reading a lot easier today.
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Kris 𐫱 Imprimatur.studio
Kris 𐫱 Imprimatur.studio@multipleks·
NEQVEPORROQVISQVAMEST (Cicero, 45 BC) Or: Neque porro quisquam est (modernised) Readers don't read letter by letter – we recognise whole words at once. So the spaces between the words matter. But spaces are a modern invention.
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