
It’s possible to produce a good product, and still lose market share against the market leaders. Look at MicroStrategy. Fantastic product. Truly innovative software. This didn’t stop them bleeding market share to larger rivals. MicroStrategy partnered with Microsoft in 2023. This doesn’t mean Saylor won’t attempt to eat MSFT’s lunch on the Nasdaq. Friends in the boardroom, but enemies in the capital markets. Smaller BTCTCs can be viewed similarly. Both Metaplanet and Strive have genuinely innovated in the Treasury industry. They have formed close industry ties with the market leader. Innovative, and rational. Youthful, energetic management teams. Competing against giants. Reminds me of MicroStrategy in 2000. Saylor later realised you have to dominate the industry, or you die. That’s why he pivoted to Bitcoin. There was no other way out.







