Got ghosted by another potential client. D2C coffee brand, can't scale on Google. Quick audit reveals all the usual issues: Brand + PMAX, all products, no focus on NCA, no customer lists, shitty product feed.

I know EXACTLY what to do with this one. Good talks, he verbally commits, I send proposal for him to sign (only a 3 month trial with the option to cancel anytime after that)... aaaaand... CRICKETS. WTF

@BorisBeceric Pretty much every "lead" in my pipeline at this point has either ghosted, gone silent, or otherwise cooled off.

@TheCopyTrail Same. All inbound as well. Process dialed in. I know what I'm talking about. Vibes cool as well. I don't get it.

@BorisBeceric Same here, mine all referrals/intros. People are averse to spending atm I get that, but just have the decency to communicate.