Ashwin Balakrishnan
13K posts

Ashwin Balakrishnan
@TheCopyTrail
➡️ Getting SaaS onto more buyer shortlists ➡️ Building pipeline via content for agency + SaaS founders ➡️ Prone to chatting shit now and again
Katılım Ocak 2021
247 Takip Edilen946 Takipçiler

@Subhash_Peshwa The prerequisite to this is being a decent human... which most Indian employers are not.
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I run a budding India GCC for an Australian firm. This is what I do (happy to take suggestions):-
- Firstly, make peace with the fact that you need to roll out 2 offers for one role (and consider yourself lucky if you're able to onboard both)
- Strive for the best interview experience. Bring them in to the office for our final round and show them around, introduce them to people.
- If selected, send out Employment Agreement (not offer letter) within 2 days via DocuSign
- Happy to wait for the notice period to complete. If a buy out option is available, compensate the candidate with a joining bonus equivalent to the buyout
- Ask them for transparency on if they're still interviewing elsewhere (doesn't matter where, I don't ask names). Make sure they understand that IT'S OKAY IF THEY ARE, I JUST WANT TO BE PREPARED, THEIR OFFER WON'T BE RESCINDED.
- Invite them to our team outings and events
- Introduce them to a few of my senior people to get a feel of who we are
- Talent acquisition connects every two weeks
- If they come back with a counter offer a few weeks before joining - either negotiate if it's feasible, else wish them a great career ahead
- If I still get ghosted at the very last day, I take the L, cry internally, and move on.
Ankush Dharkar wants you on tier3.college@RealAnkush
Eventually, this is the blocklist of companies I want to create on tier3.college, so our folks know which companies NOT to join and WHY!
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@AndyTheGiant The hell are you people doing that costs $252
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Right now with where I am at in my journey, if I had to choose between a date or a new pair of HOKAs, I’m going with the HOKAs every time.
unusual_whales@unusual_whales
"The average cost of a date for a millennial is now $252," per BMO
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@kamilrextin I see your "waiting for actual signatures" and raise you a signed contract but the money still hasn't come through 3 weeks later.
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@suganthan Lot of low confidence people trying to get theirs because they genuinely believe SaaS and marketing are going to be eaten by Big AI
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I have a really hard time trusting studies published by tools about their own industry. Especially LLM visibility tools right now.
Half the space feels like:
“We analysed 10 million prompts and coincidentally our tool won.”
There are so many dodgy people and magical numbers floating around that my default setting is now skepticism.
Maybe I’m just getting old and grumpy. Or maybe the industry genuinely looks like a gold rush run by used car salesmen.
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Ashwin Balakrishnan retweetledi

Are marketing teams ready to move people through the stages of the buying journey? Is that even possible?
@TheCopyTrail says NO! So what should you do instead?
Listen to LET'S CHUNK as we get into how the buyer journey really works now and how to GET OUT OF THE BUBBLE!
Look for Let's Chunk EACH Tuesday on @SERanking social media channels!
Next week: @mira_inam!
Also Go Knicks @garrettsussman!
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@bsierakowski @dimithryv That's fair. I won't argue it either because then we get into "highest bidder" territory – I think it's worth $0 so to me the two are equal.
I replied because I think NFTs are stupid and absolute dogshit as a concept.
Fortunately the world supports multiple points of view.
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@TheCopyTrail @dimithryv based, but I'm not sure I'm willing to walk the road of "the value is different than what someone is willing to pay"
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Have any NFTs retained or increased in value at all?
Bull Theory@BullTheoryio
Someone bought Jack Dorsey’s first ever tweet NFT for $2.9 million in 2021. Today, it is worth less than $5.
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@JeremiahDJohns There's a ton of "$10M isn't even a lot of money" tweets going around these days
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@TheCopyTrail Ok but when Claude becomes sentient it will remember this 👀
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@kamilrextin You talk as if Audemars had no say in this.
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Swatch is killing any brand / heritage these beauties have by cheapening them
Swatch@Swatch
Introducing Audemars Piguet x Swatch, a disruptive collaboration that fuses joyful boldness and positive provocation with the art of haute horlogerie. Stay tuned! #RoyalPop swat.ch/4tUOisc
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@AndyTheGiant Imagine being a waterborne creature and picking up rabies, poor damn thing
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@suganthan The absolute GOAT of Indian comedy not just Tamil or South Indian cinema
Thinking man's delivery on comedy that EVERYONE could relate to
youtube.com/shorts/Jf4tfEO…

YouTube
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Only Tamils truly know what a legend Vivek was.
One of South Indian cinema’s finest comedians and actors. Over 220 films across 36 years. A Padma Shri awardee. And beyond cinema, he helped plant over 3.3 million saplings through his green initiative.
Gone too soon during Covid.
A proper icon.
Alfin@AlfinCodes
Vibe coder hitting the usage limit for the day
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@NBA_NewYork Sucks to be the short guy sitting behind him.
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