Ashwin Balakrishnan

13K posts

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Ashwin Balakrishnan

Ashwin Balakrishnan

@TheCopyTrail

➡️ Getting SaaS onto more buyer shortlists ➡️ Building pipeline via content for agency + SaaS founders ➡️ Prone to chatting shit now and again

Katılım Ocak 2021
247 Takip Edilen946 Takipçiler
Subhash Peshwa
Subhash Peshwa@Subhash_Peshwa·
I run a budding India GCC for an Australian firm. This is what I do (happy to take suggestions):- - Firstly, make peace with the fact that you need to roll out 2 offers for one role (and consider yourself lucky if you're able to onboard both) - Strive for the best interview experience. Bring them in to the office for our final round and show them around, introduce them to people. - If selected, send out Employment Agreement (not offer letter) within 2 days via DocuSign - Happy to wait for the notice period to complete. If a buy out option is available, compensate the candidate with a joining bonus equivalent to the buyout - Ask them for transparency on if they're still interviewing elsewhere (doesn't matter where, I don't ask names). Make sure they understand that IT'S OKAY IF THEY ARE, I JUST WANT TO BE PREPARED, THEIR OFFER WON'T BE RESCINDED. - Invite them to our team outings and events - Introduce them to a few of my senior people to get a feel of who we are  - Talent acquisition connects every two weeks  - If they come back with a counter offer a few weeks before joining - either negotiate if it's feasible, else wish them a great career ahead - If I still get ghosted at the very last day, I take the L, cry internally, and move on.
Ankush Dharkar wants you on tier3.college@RealAnkush

Eventually, this is the blocklist of companies I want to create on tier3.college, so our folks know which companies NOT to join and WHY!

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Boris Beceric
Boris Beceric@BorisBeceric·
LinkedIn reach has been abysmal lately. Just me? Do I need to write better content?
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Ashwin Balakrishnan
Ashwin Balakrishnan@TheCopyTrail·
@kamilrextin I see your "waiting for actual signatures" and raise you a signed contract but the money still hasn't come through 3 weeks later.
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rext.in
rext.in@kamilrextin·
When you get verbals but you’re waiting for *actual signatures* but procurement and security reviews are like hell frozen over.
GIF
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Ashwin Balakrishnan
Ashwin Balakrishnan@TheCopyTrail·
@suganthan Lot of low confidence people trying to get theirs because they genuinely believe SaaS and marketing are going to be eaten by Big AI
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Suganthan Mohanadasan
Suganthan Mohanadasan@suganthan·
I have a really hard time trusting studies published by tools about their own industry. Especially LLM visibility tools right now. Half the space feels like: “We analysed 10 million prompts and coincidentally our tool won.” There are so many dodgy people and magical numbers floating around that my default setting is now skepticism. Maybe I’m just getting old and grumpy. Or maybe the industry genuinely looks like a gold rush run by used car salesmen.
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Ramit Sethi
Ramit Sethi@ramit·
You're not living paycheck to paycheck if you can afford to:
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Ashwin Balakrishnan retweetledi
Mordy Oberstein
Mordy Oberstein@MordyOberstein·
Are marketing teams ready to move people through the stages of the buying journey? Is that even possible? @TheCopyTrail says NO! So what should you do instead? Listen to LET'S CHUNK as we get into how the buyer journey really works now and how to GET OUT OF THE BUBBLE! Look for Let's Chunk EACH Tuesday on @SERanking social media channels! Next week: @mira_inam! Also Go Knicks @garrettsussman!
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Ashwin Balakrishnan
Ashwin Balakrishnan@TheCopyTrail·
@bsierakowski @dimithryv That's fair. I won't argue it either because then we get into "highest bidder" territory – I think it's worth $0 so to me the two are equal. I replied because I think NFTs are stupid and absolute dogshit as a concept. Fortunately the world supports multiple points of view.
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Jeremiah Johnson 🌐
Jeremiah Johnson 🌐@JeremiahDJohns·
What's the most "oh no, my steak too juicy, my lobster too buttery" complaint you see people make?
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Mehtab | Karta Ventures
Mehtab | Karta Ventures@MehtabKarta·
God I love no name brand. My favorite thing of all time. Imagine launching this in 1978!
Mehtab | Karta Ventures tweet media
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