Mostly agree, I’m ready to start calling new marketing hires “member of the marketing staff” I think that brands have to go back to being in the real world to a certain degree - how do you physicalize the feeling? Great, caring customer service is one way. I agree that there needs to be a lot of intentionality about how a brand makes customers feel. It’s critical. People want to buy a feeling. It’s funny because brands like tide / Folgers have been hammering feeling marketing forever. Layer on membership and community connection and you got a winner. Everyone in Dtc ought to rewatch mad men from the begging.

Good builds Re: being in the real world to a certain degree — so much signal pointing towards this. 1. People are burned out from newsfeeds. 2. AI prevalence is going to create massive digital distrust — people want to touch, feel it to know it’s real and quality. 3. Creator distribution is getting increasingly more competitive. When I have enough capital I’m going to acquire and license run clubs, dinner clubs, stroller clubs, etc. VCs will probably beat me to it though — they’ve already started acquiring YouTube channels & creators.

@BryanECano Agree, private Facebook groups are the low hanging fruit for brands. Need a direct line to your high value customers who can create welcoming spaces for new customers.