Adrian Laboş

🚨 Huge day for Ollie — we just released an eCommerce pattern collection and a whole suite of designs, blocks, and templates for WooCommerce. Beautiful eCommerce made simple. Check it out here and watch the video in the thread below: 🛍️ olliewp.com/ollie-for-wooc…

@mikemcalister @BuildWithOllie Amazing work! Congrats, Mike!

Join us on March 31, 2026 for a live discussion with community leaders on how to build meaningful connections, get more from events, and find your people in ecommerce. Special guests include @heyamberhinds @4thhubbard and @raquel__karina More info 👉 developer.woocommerce.com/2026/03/10/joi…

the most underrated hire right now is a great product person. when i say product person i'm def not talking about a product manager. perhaps i think there has to be somewhat of a new role. i don't have a good name for it yet but maybe something like "product thinker".. someone with an intuitive grasp of the product as it exists, where it's soft, where it sings, & how to iterate it toward something even sharper. in some sense, this person has to cohesively hold in their head where this product should be 2 years from now & work backwards from that. i say this cuz when building was hard, engineering was the bottleneck & the status hierarchy often reflected that. building is no longer hard. which means the variance in outcomes has shifted almost entirely to judgment on what to build, how to sequence it, & how to talk about it. & the story matters as much as the thing. internally, it organizes the team around a shared model of why. externally, it shapes the interpretive frame users bring to their first experience. you can't retrofit narrative onto a product & expect it to land, it has to be load bearing from the start. the rarest version of this person sits at the intersection of culture & deep technology. someone genuinely bilingual. they know what's technically possible & they know which cultural currents are real vs. ephemeral. that combo is what separates products that feel inevitable from products that feel assembled. before ppl clap back with this person has always been valuable, i know.. i am just saying now they might be the most *important* person in the room. their value compounds like never before.

@MarcoAlmeidaPT Hi Marco fair point on the reviews. The extension is actually a mature, stable product used by many stores. That said, WooCommerce.com also offers alternative extensions from trusted developers if you want to explore options.

I'm being asked to implement a complex loyalty program on a #WooCommerce shop. My first step was looking into the official Woo Points and Rewards plugins, but this is scary. What is your go-to plugin for this? I can custom-code it, of course, but would like to explore options.

is this right As a merchant, I want a mechanism that helps me know which of the infinity plugins available I should use for my use case so I can confidently assume the community or platform endorses my decision. As an extension developer, I want a clear way to identify that another developer follows best practices so I can make informed decisions about whether to invest in guaranteeing compatibility with their extension. As WooCommerce, I should have a mechanism to reward community behaviors that provide good merchant experiences so I can be the best gosh darned ecommerce platform in the world

@ianmisner Following

WordPress is moving at AI-speed right now. About a week after it was first discussed, the beta versions of WordPress 7.0 now have a "Connector" screen for OpenAI, Claude, and Gemini. Choose any service and it will install a plugin then ask for your AI key.

@PineDigitalCo Yes: pluginpulse.lovable.app by Riaan K. linkedin.com/feed/update/ur…

Is there already a resource that will show you a list of plugins in the WordPress repository that's sortable by their release date?

@JaedPro @WooCommerce Happy to check on your specific submission if you want to DM me the extension name.

@JaedPro @WooCommerce I hear the frustration! Review times are definitely longer than they should be right now. We've seen a major increase in submissions (AI making everyone more productive! 😅) and we're working on improving our processes to handle the current volume.

It seems the review process for new plugin submission at @WooCommerce marketplace is extremely slow. I was thinking it should be faster enough as it’s not wrapped up with open source contributions. While it’s in queue there is a new version of Woo comes and the reviewer asked to re check with latest version. Looks like an infinite loop is going to happen with the submission. 😂😂

github.com/WordPress/agen… Agent Skills now have been unified under this WordPress Repo. Feel free to contribute, update and improve! These are some of the most noticeable ways to deeply improve the accuracy of coding agents.

Testing out the new Claude Cowork. I asked it to go through every Lenny's Podcast episode and pull out the 10 most important themes and lessons for product builders. Then, the 10 most counterintuitive truths. I gave it access to a folder with 320 transcripts. First, it said "This is a substantial task - 320 podcast transcripts to analyze!" 15 minutes later... The 10 most Important themes from Lenny's Podcast 1. Activation Is Everything — Slack's "2,000 messages" moment, Gamma's 30-second magic. Get users to value fast. 2. Storytelling as a Superpower — Compelling narratives align organizations better than documents. 3. Positioning Is Strategy, Not Marketing — April Dunford's 5-step framework that starts with competitive alternatives, not messaging. 4. Product Discovery Before Delivery — Teresa Torres' Opportunity Solution Trees and Marty Cagan's Four Risks framework. Talk to customers weekly, not quarterly. 5. Ruthless Prioritization — Shreyas Doshi's LNO Framework (Leverage/Neutral/Overhead) and focusing on opportunity cost over ROI. 6. AI is Transforming Product Development — Model maximalism, evals as core PM skill, CEOs becoming ICs again. 7. Empowered Teams vs. Feature Factories — Marty Cagan's distinction: give teams problems to solve, not features to build. 8. Build Your Operating System — Claire Hughes Johnson's framework for founding documents, operating cadence, and decision frameworks. 9. Pre-Mortems and Risk Anticipation — Shreyas Doshi's technique to surface failure modes before they happen. 10. Small Teams, Outsized Impact — Jason Fried's 2-person/6-week constraints, Shopify's pair programming culture. The 10 most counterintuitive truths: 1. Fear Gives Bad Advice—Do the Opposite — Whatever you're afraid to do (hard conversation, telling the board bad news) is exactly what you should do. 2. Adding Friction Can INCREASE Conversion — Adding personalization questions to signup improved Amplitude's conversion by 5%. 3. Fewer Features = More Value — The Walkman succeeded because Sony REMOVED recording. QuickBooks wins with half the features at double the price. 4. Adding People Makes You Slower (Absolutely) — Companies produce MORE total output after layoffs. Coordination overhead is the silent killer. 5. What Customers Say They Want Is Meaningless — 93% said they wanted energy-efficient homes. Nobody bought them. "Bitchin' ain't switchin'." 6. Goals Are Not Strategy—They're the Opposite — Richard Rumelt says confusing goals for strategy is the most common strategic error. OKRs are often just wish lists. 7. Don't A/B Test Your Big Bets — Instagram and Airbnb actively reject testing for transformational changes. You can't A/B test your way to greatness. 8. Your Gut IS Data — Intuition is compressed experiential learning that isn't statistically significant yet. Don't discount it. 9. By the Time You're Thinking About Quitting, It's Too Late — Stewart Butterfield killed Glitch while it was still growing 6-7% weekly. That's why he could start Slack. 10. Most PMs Are Overpaid and Unnecessary — Marty Cagan himself says feature teams don't need PMs. Nikita Bier calls PM "not real." Nice job @claudeai

@w7sdev @w7sdev you’re doing great work! What are some of your pain points in your experience?

Shipping on WooCommerce.com is hard. Maintaining plugins there over time is even harder. Respect to everyone doing it properly. #WooCommerce

If "Orders" were a top-level nav item, where would you expect to find "Subscriptions": under "WooCommerce" or under "Orders"? Historically, Subscriptions and other "order-type" nav items show directly after the "Orders" menu item. Should they be moved to "Orders", or remain under the "WooCommerce" top-level item?

...Update alert 🔥🔥🔥🔥👇 telex.automattic.ai from @automattic now works as a creative workspace. 👉 You can now install WordPress plugins, themes, and content, then create rich plugins and custom blocks with AI. A big step forward for anyone building on WordPress.

WooCommerce 10.2 is out with new updates to Product Collections 🎉 We cover the new carousel layout, taxonomy filters, and the enhanced Cross-Sells collections, all now available.

I've got a little experiment going on starting today, running every day this month of October. Introducing Blocktober: blocktober.fun. Powered by telex.automattic.ai - creating a WordPress block a day using AI...let the fun begin.

@w7sdev @WooCommerce The pages are back on now.

Hey @WooCommerce - our vendor page leads to 404 woocommerce.com/vendor/w7s/ - same for i18n pages for products (ex: woocommerce.com/es/products/ai…) - same for other vendors

@w7sdev @WooCommerce Thanks for reporting @w7sdev! Our team is on it. Sorry for the inconvenience.