BAV Group

Are you there ChatGPT? It's me, Margaret… BAV Group proposed a meet up at SXSW 2024 to talk about the good, the bad, and the ugly of raising kids growing up in Generation AI. Learn more and vote for our proposal at: panelpicker.sxsw.com/vote/136836 #wearevmlyr #SXSW2024 #womenintech

The 'Opinion Party' isn't over yet. This week John Keaveny keeps it going by exploring the paradox between consumer desire for diversity and brand experiences that lack it. bavgroup.com/brands-culture… #brands #diversity #data #wearevmlyr

Summer is going strong and so is "Opinion Party" from BAV Group! Dor Katz discusses the increasing popularity #zeroproof (aka booze free) #brands. What is your favorite zero-proof sip this summer? bavgroup.com/brands-culture…

Aylin Yasa unpacks why “weird” isn’t necessarily a bad thing for brands through her experiences as an immigrant and some of the most loved brands of today. bavgroup.com/brands-culture… #branding #brands #experience #wearevmlyr #opinionparty

Introducing "Opinion Party," a new publication from BAV Group. We excited to present our data-driven insights (and a few opinions thrown in for good measure) across a range of topics, threaded around the theme of Belonging. bavgroup.com/brands-culture… #datadriven #branding

It's #Pride month, so Dor Katz an analytical strategist at BAV Group took a look at the value of inclusion to brand equity. bavgroup.com/brands-culture… #inclusion #inclusivity #brands #branding

Memorial Day is Behind Us -- So It's the Unofficial Start of Summer! BAV Group wanted to bring #data to this opinion party to understand which #brands are hot in consumers' minds as we head into summer 2023. Welcome to Hot Brand Summer. bavgroup.com/brands-culture… #wearevmlyr

BAV Group's Natalia Restrepo Arango unpacks how our syndicated BAV data map the fall of Bed Bath & Beyond, and what your brand can learn from it. bavgroup.com/brands-culture… #branding #data #marketing #business

It's May the 4th, so let's see what BAV data say about Star Wars! bavgroup.com/brands-culture… #MayThe4thBeWithYou #branding #data

Welcome to family!

Laura Jones (@LAPJones) presenting @MktgScience Summit last week about the why marketers are uniquely positioned to lead in this continually evolving environment. #MSISUMIT #transformation #analytics #leaders #CMOS #AIart

It's Valentine's Day, so BAV Group's Sandrine Martin decided to see what the data might tell us about how to create lasting love between people as well as between brands and their customers? bavgroup.com/brands-culture… #brands #data #ValentinesDay

There's a lot of talk about Elon Musk and how he may or may not be impacting the brand perceptions of Twitter, Tesla, and SpaceX. Do his actions, reputation, and personal brand matter? Let's see what the data say. bavgroup.com/brands-culture… #branding #brands #data

@BAV_Group Laura Jones rocked it on stage this am for #reimaginewhatsnext @VMLYR. She gave three tips on how brands could survive a recession 1) human centered approach, 2) behave as a beacon and 3) understand your audience to innovate. #crushingit

There’s so much good rooted in the data that we have. This is not an emotional conversation, it's a business conversation. Find the intersection of where sustainability aligns with your brand values.” —Liz Matthews, @DellTech SVP of Global Brand & Creative, at #ReimagineWhatsNext

“You must show the world who you are and what you do. And those two things are inextricably linked like never before.” —Liz Matthews, @DellTech SVP of Global Brand & Creative, at #ReimagineWhatsNext

“Brands are alive. They are made up of people. If those people are connected to values, that’s what goes out into the world.” —Liz Matthews, @DellTech SVP of Global Brand & Creative, at #ReimagineWhatsNext

View all of the #ReimagineWhatsNext from @vmlyr content on-demand: vmlyr.com/reimagine

“There’s been a separation over the years between purpose and between business. It’s clear to me that those two things need to coexist.” —Andrea Grodberg, VMLY&R Global Chief Strategy Officer, at #ReimagineWhatsNext

"You have to do the right thing when no one is looking" —Liz Matthews, @DellTech SVP of Global Brand & Creative, at #ReimagineWhatsNext