HandleWithDare

No one goes to the app store to search which app to download. They already know. It's an intent-based activity. People who pay for ads here are fools. If I'm searching for Netflix on the app store, I won't download Amazon Prime just because it appeared in ads before Netflix. That applies to small apps too. App stores are intent-based. There's no point advertising on them.

Search for @zerodha on Google or the app stores, and the first thing you'll see is ads from our competitors. The only way for us to show up first is to bid on our own brand keyword. So we'd essentially be paying to be visible when a customer is actively looking for us by name, and if we don't, competitors will happily take that spot. What's worse is that ads now show up above and below our own keyword. That tells you everything about where platforms are headed. The only winners here are the app stores who collect the ad spend on top of the commissions they already charge on in-app purchases. And one way or another, this marketing spend eventually flows back to customers in the form of higher prices. We live in a world where everybody keeps talking about disintermediation, but these platforms are some of the most powerful and profitable gatekeepers in history. They sit in the middle and monetise both sides. If you believe in the logic of enshittification, this is just the beginning. Platforms extract as much as they can, for as long as they can, until they can't. More ads means more scrolling before you hit any organic results, which means brands that don't pay simply stop being visible. That's manageable if you're a large company with a marketing budget. For smaller businesses and startups it can be devastating. They just can't afford to keep up. The sheer irony of having to pay to show up when someone is already searching for you by name never stops being absurd.

FIR against two Twitter users for fake content in the Noida protests.

@narendramodi क्या बात है 🎉

नई दिल्ली में नारी शक्ति वंदन सम्मेलन में माताओं, बहनों और बेटियों के उत्साह और आत्मविश्वास ने नई ऊर्जा से भर दिया।

@RealJamshed777 Sabka saath sabka vikas Sabka Vishwas

घर,मकान,दुकान फिर तो बन ही जाएगा पर "शेर" चला गया तो कहा से ढूंढ कर लाओगे??? कितने सालों बाद तो भारत को एक "शेर रूपी प्रधानमंत्री" मिले है भारतवासियों इन्हें मकान,महंगाई, के चक्कर में खो मत देना🙂

@Khurpench_ @jaipur_police Log pagal hote ja rahe hain.

घटना जयपुर महेश नगर की बताई जा रही है! @jaipur_police कायदे से जांच करे और इसको थाने के अन्दर अपनी ड्राइविंग सीखाए।

नोएडा में आज सेलरी बढ़ाने की डिमांड के नाम पर अराजकता का नंगा नाच हुआ है। इस भीड़ को लीड करने वाला कोई नहीं था। इन सभी हिंसक प्रदर्शनकारियों की उम्र 25 से 35 साल के बीच रही होगी। नोएडा के जितने भी औद्योगिक क्षेत्रों में फैक्ट्रियां हैं, लगभग सभी में तोड़फोड़ हुई है। गाड़ियां तोड़ी गई हैं, जलाई गई हैं। नोएडा पुलिस भी क्या करती? जितना पुलिस फोर्स पूरे जिले में है, उतना कर्मचारी तो यहां 2 फैक्ट्रियों में होते हैं। फिलहाल दोपहर बाद पुलिस ने ऑपरेशन "धरपकड़" शुरू कर दिया हुआ। बड़ी संख्या में उपद्रवी धरे गए हैं। आज की रात मुकदमों की रात है।

@Sachingupta I think this book came too early.

Update – ये Video नोएडा में भारत नेटवर्क ग्रुप (BNG) के ऑफिस की है। ऑफिस परिसर में हिंसक भीड़ हंगामा कर रही है। ऑफिस के एक केबिन में कर्मचारी छुपकर ये Video शूट कर रहे हैं। उस वक्त इन कर्मचारियों में कितनी दहशत होगी, ये इस Video से झलक रहा है।

Atleast 12 vechiles vandalised by protestors at Dayal Towers in Noida 63. Video by @saurabhsherry

@Benarasiyaa @Nishantkaushik0 Is BMS involved? If yes it’s politically motivated.

Mob of protestors stone-pelting at Noida 63 police station. A violent protest triggered over demand of higher wage and other perks resorted to massive violence and vandalism in Noida, UP. @Nishantkaushik0

@Sachingupta K shape Recovery

Update – नोएडा में हिंसक मजदूरों ने विकुल मोटर कंपनी के बाहर आगजनी की। वीडियो में कई गाड़ियां जलती हुई दिख रही हैं।

@nehafolksinger Mulle tight ki jagah kulle tight kiye modi ji 😭

रोइए मत…बुलडोज़र बाबा की जै बोलिए… आपका घर गिरा तो क्या हुआ…अब्दुल तो टाइट हो गया न!

Shame Shame!!

Here are @Tejasvi_Surya's tweets before and after the Women's reservation act. Earlier tweets now stand deleted.

कितने तेजस्वी लोग है 😂

Think 🤔…

@TahaAlokad Well no Social platforms are not obligated to pay users.

Nikita, if we look at the reality of X’s subscription model with approximately 5 million active paid subscribers the financial picture is clear: Premium (3M subscribers at $8/mo): $24M/month ($288M/year). Premium+ (1M subscribers at $16/mo): $16M/month ($192M/year). Basic (1M subscribers at $3/mo): $3M/month ($36M/year). Total Annual Revenue from individuals alone: ~$516 million. This is in addition to the massive revenue from Enterprise/Verified Organizations and API access, which bridges the gap to the annual billion-dollar subscription mark, plus the $2.3 billion earned from advertisements in 2026. Nikita, we are the ones fueling this revenue—the content creators, the ones who post, quote, and drive engagement. Yet, you are reducing our reach, cutting our earnings, and burying our replies at the bottom or in the 'Spam' folder. Where is all this money going, Nikita? Are you trying to keep it all for yourself? Do you have any sense, or are you just trying to mock the major content creators who have millions of followers—the very people who keep this platform alive? We, the subscribers, are funding you, yet you marginalize us. If this continues, there is no reason for us to subscribe or pour our money into your platform. Will you reconsider your policies, or should we cancel our subscriptions? We are injecting millions of dollars into your platform, and you respond by silencing content creators and suppressing the reach of our interactions. Why do you want to prevent the exchange of ideas? I urge everyone to share this post so it reaches all Premium and Premium Plus subscribers. They need to know the truth about the money we provide, which Nikita and X are using while simultaneously marginalizing those who make the platform successful. To all followers and fellow subscribers, please share this with everyone you know so they realize the reality of the funds we provide and how we are being treated.

Before breakup after breakup💀

@ravihanda Accident to kahin bhi ho sakta hai. In US most Highway drivers are Indians. 😜