IAB Tech Lab

We’ll be back in NYC on May 28 with #TechLabSummit: Welcome to the Agentic Web! Save 25% with code MarchMadness until March 31!

And that’s a wrap on #SignalShift! Thank you to our wonderful sponsors who made this event possible! @TheTradeDesk, @Didomi_io, @ethyca , @ID5_io, @LiveRamp, and @Lemma_DOOH

ACR data can include anything that appears on the “glass” of a TV set and #IABTechLab’s Jill Wittkopp and DBR Tech Law’s Daniel B. Rosenzweig discuss privacy implications of using this data, based on Texas suit outcome around opt in and informed consent. #alsonotlegaladvice

To close out #SignalShift we have DBR Tech Law’s Daniel B. Rosenzweig to break down the technical complexities of ACR-driven targeting!

#IABTechLab’s Michael Hahn explains “springing contracts” in the context of the MSPA. The Fifth Amendement includes protections for advertisers around the sending of GPP strings, due to their different use cases from the sell side of the ecosystem #notlegaladvice

Marc-Antoine Paré from @ethyca explains how LLM-driven classification can reshape privacy compliance and data governance, while being comprehensive and configurable with low exposure that works well with just metadata, to dramatically improve coverage and accuracy at #SignalShift

Agentic Audiences uses interoperable, intelligent advertising agents to improving publisher campaign performance. @LiveRamp’s Sam White and The Weather Company’s Felix Zeng discuss how it would be great for publishers to use more agents, but there needs to be agreements in place

Are we building a high-speed liability machine with these agents? #IABTechLab’s Rowena Lam, @Equativ ’s Curt Larson, and @ethyca’s Ethan Lo reinforce the fact that agents are systems and require guardrails around them using existing governance and protections #SignalShift

At #SignalShift, hear directly from @Equativ ’s Curt Larson and @ethyca's Ethan Lo, on where existing privacy and data frameworks still apply, where new risks are emerging, and what teams should be thinking about as they design and deploy agentic systems responsibly!

Are LLMs the next attribution black box? @ID5_io’s Lisa Abousaleh and #IABTechLab’s @shails dig in at #SignalShift along with how AI opens up the opportunity for small businesses to scale broadly and easily transact as AI turns programmatic into a decision layer

Andrea Wheeler from @Quantcast and Rowena Lam discuss the importance of industry representation in standards creation. Youth privacy is a powerful example as different stakeholders bring very different perspectives, and the PRCG is helping shape that okt.to/jqN9Ib

Ever wanted a hands-on way to play with Privacy Enhancing Technologies (PETs)? #IABTechLab’s @shails demos our Privacy Lab which is now live and allows you to work with our sample data or your own and see how PETs can work for you at #SignalShift okt.to/3aoF6k

Stephanie Mazzamaro from @The_Arena_Group emphasizes how Trusted Server helps publishers take back control and combats revenue loss. Trusted Server Architect, Jason Evans, and Scott Messer also highlight that this still works with GAM and provides faster real-time personalization

Explore how Trusted Server has evolved from a bold idea into a privacy-first, server-side advertising infrastructure designed for today’s regulatory, browser on deck at #SignalShift with #IABTechLab’s Jason Evans, @The_Arena_Group’s Stephanie Mazzamaro, and @Scrilla100

Live at #SignalShift, #IABTechLab’s Rowena Lam and @Didomi_io’s Mladen Medunić talk about the issues that must be considered with the shift to server side! Even when the signal is on your own server it’s still important to stay vigilant about compliance

Youth privacy is evolving. @KelleyDrye’s Alex Schneider explains COPPA expanding at the state level to cover teens and evolving youth assurance. There's merging efforts such as no targeted ads without consent and requiring age assurance, but there are implementation challenges

Youth privacy is one of the fastest-evolving and most consequential areas of digital regulation which is why we’re super excited to have @KelleyDrye’s Alex Schneider at #SignalShift to help navigate increasingly complex privacy expectations at #SignalShift

Finding the right signal is hard, but it’s worth the effort to preserve and protect revenue. @TheTradeDesk’s Mike O’Sullivan and #IABTechLab’s Hillary Slattery dig into signal transparency and helping publishers get a better view into their bidstream with signal guidance

Up next at #SignalShift we have @TheTradeDesk’s Mike O’Sullivan and #IABTechLab’s Hillary Slattery will explore how publishers can harness signal quality to create meaningful value across the digital advertising supply chain!

Want to understand what privacy by design means? #IABTechLab’s Rowena Lam discusses how our Privacy Standards Portfolio - The Accountability Platform, the GPP/TCF, Privacy Taxonomy, and the DDRF gives you the tools to not only tell regulators you are compliant, but to prove it!