SHaiLLEY (he/his highness)

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SHaiLLEY (he/his highness)

SHaiLLEY (he/his highness)

@shails

COO @iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)

los gatos Katılım Temmuz 2008
1.4K Takip Edilen1.4K Takipçiler
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IAB Tech Lab
IAB Tech Lab@IABTechLab·
How do we actually build AI responsibly and at scale? That’s why AWS’s Stephanie Layser will be at #TechLabSummit to discuss deploying agentic standards in the cloud and creating the foundation for interoperable AI: okt.to/9cxTst
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Why do Gov where it’s controlled increase price of gas which is an inelastic product. It only puts more pressure on people’s budgets and creates inflation. Does not help with getting more dollars so no help with foreign currency problem. Only one situation is ok to align to global pricing
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IAB Tech Lab
IAB Tech Lab@IABTechLab·
In 2 weeks, agents won’t just be changing workflows — they’ll be reshaping the entire economics of the web! At #TechLabSummit we’ll be diving into identity, interoperability, AI-mediated advertising, content monetization, and more: okt.to/tgkOAv
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Sir Tim Berners-Lee invented the web. Now he’s headlining a summit on how AI agents are about to flip it upside down. Economics, ads, content — everything changes. Don’t sleep on this one. #AgenticWeb May 28 NYC register now 👇🏻
IAB Tech Lab@IABTechLab

In 2 weeks, agents won’t just be changing workflows — they’ll be reshaping the entire economics of the web! At #TechLabSummit we’ll be diving into identity, interoperability, AI-mediated advertising, content monetization, and more: okt.to/tgkOAv

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Ari Paparo
Ari Paparo@aripap·
I was amazed to see an ad for a pillow to fix the exact pain I sometimes get in my neck. Obviously my phone is scanning me using the camera and feeding that data to advertising companies. Absurd? Ok now reflect on how certain you are that your phone is listening to you.
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Anthony Katsur
Anthony Katsur@anthonykatsur·
Great discussion at the @YourOAAA OOH Media Conference, discussing the future of agentic workflows in the out-of-home space. The agentic value potential unlocked for OOH media companies to deliver complete media plans for buyers, incorporating both traditional and digital out-of-home executions, is a real opportunity. But ensure you're aligned with your buyers' goals (in an agentic workflow) and that the data on your media assets, both digital and traditional, is clean and well organized. And finally, standards, such as the @IABTechLab #AAMP framework, are critical to reliably scale the agentic opportunities in OOH. #OOH2026 #AgenticAdvertising #AI #Standards
OAAA@YourOAAA

Yesterday at the 2026 OOH Media Conference, @IABTechLab's @anthonykatsur joined @YourOAAA's Patrick Dolan on stage to explore how AI is changing media buying in the session, “Agentic Buying Is Here: Will OOH Be Chosen or Ignored?” The conversation focused on what happens as AI systems increasingly make planning and buying decisions — and what the OOH industry needs to do to stay visible in that ecosystem. One key takeaway: the challenge isn’t whether OOH works. It’s whether AI systems are equipped to recognize its value. #OOH2026

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Universal Ads
Universal Ads@Universal_Ads·
Big news 🔥 We just launched the first MCP connector in the TV space—bringing your campaign data directly into the AI tools you already use. This is what easy TV looks like. Learn more here: universalads.com/post/connectin…
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SHaiLLEY (he/his highness)
“Server-side isn’t the future—it’s the now. Excellent piece from Jeff Wheeler @Didomi_io on how publishers are taking back control amid browser changes and privacy rules. Proud to support this through our Trusted Server initiative Learn more here 👇🏻
IAB Tech Lab@IABTechLab

Didomi’s Jeff Wheeler explores how server-side infrastructure helps publishers as browser restrictions, signal loss, and privacy requirements continue to reshape digital advertising: okt.to/HYh2TL

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IAB Tech Lab
IAB Tech Lab@IABTechLab·
Didomi’s Jeff Wheeler explores how server-side infrastructure helps publishers as browser restrictions, signal loss, and privacy requirements continue to reshape digital advertising: okt.to/HYh2TL
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unusual_whales
unusual_whales@unusual_whales·
BREAKING: The Senate has passed a resolution that would withhold lawmakers’ pay if the government shuts down.
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IAB Tech Lab
IAB Tech Lab@IABTechLab·
At #TechLabSummit The Trade Desk’s Eric Bosco will explore the next evolution of agentic AI in programmatic, including systems built to assist, reason, & execute while staying aligned to human goals. Get your ticket now and learn how AI can work with you: okt.to/ykOu7w
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Looking forward to what @TheTradeDesk has to say about Agentic AI in programmatic advertising. Join me on May 28 at @IABTechLab welcome to the agentic web summit in nyc 👇🏻
IAB Tech Lab@IABTechLab

At #TechLabSummit The Trade Desk’s Eric Bosco will explore the next evolution of agentic AI in programmatic, including systems built to assist, reason, & execute while staying aligned to human goals. Get your ticket now and learn how AI can work with you: okt.to/ykOu7w

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IAB Tech Lab
IAB Tech Lab@IABTechLab·
For years, AI systems have crawled the web with little transparency or compensation, but what happens when content access becomes authorized, accountable, and monetizable? Find out from Supertab’s Joseph Vavara at #TechLabSummit! okt.to/VyFohC
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IAB Tech Lab
IAB Tech Lab@IABTechLab·
CTV has officially graduated from “experimental” to essential — but as innovation accelerates, definitions still matter! Standardized language and frameworks for emerging CTV ad formats are critical to scaling interoperability, reducing friction, and more: okt.to/evSaIN
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Jim Payne
Jim Payne@jimpayne·
Thank you for having me on @nihalmehta !
nihal@nihalmehta

You may have never heard of MoPub. Or MAX. But they built the invisible rails of mobile advertising. @jimpayne did both. MoPub was the mobile ad exchange that wired up the smartphone internet — sold to Twitter in one of the defining ad tech exits of its era. MAX became the mediation layer that every major app publisher depends on today. Two companies. Two categories defined. And now Jim is back for a third time with @cloudx, leveraging the largest computing shift of our lifetimes -- AI. Most founders never get one of these right. Jim has done it twice — and he's not done. On Episode 31 of the @humanunicornpod, we get into the full arc: what he learned building at scale during the mobile boom, why he kept coming back, what founders consistently get wrong about timing and distribution, and what he's seeing now that makes CloudX the bet of his career. Three-time founders are a different species. This one will show you why. 🎧 Link in comments

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