

SHaiLLEY (he/his highness)
16.5K posts

@shails
COO @iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)



Join Unity’s Scott Menzer, Optable’s Bosko Milekic, and Goodway Group’s Mike Wolk for a conversation on where AI agents are already driving real value, what’s working today and what the industry still needs to solve as agentic systems scale across: okt.to/MOfV0W


In 2 weeks, agents won’t just be changing workflows — they’ll be reshaping the entire economics of the web! At #TechLabSummit we’ll be diving into identity, interoperability, AI-mediated advertising, content monetization, and more: okt.to/tgkOAv

Yesterday at the 2026 OOH Media Conference, @IABTechLab's @anthonykatsur joined @YourOAAA's Patrick Dolan on stage to explore how AI is changing media buying in the session, “Agentic Buying Is Here: Will OOH Be Chosen or Ignored?” The conversation focused on what happens as AI systems increasingly make planning and buying decisions — and what the OOH industry needs to do to stay visible in that ecosystem. One key takeaway: the challenge isn’t whether OOH works. It’s whether AI systems are equipped to recognize its value. #OOH2026



Didomi’s Jeff Wheeler explores how server-side infrastructure helps publishers as browser restrictions, signal loss, and privacy requirements continue to reshape digital advertising: okt.to/HYh2TL


BREAKING: The Senate has passed a resolution that would withhold lawmakers’ pay if the government shuts down.



At #TechLabSummit The Trade Desk’s Eric Bosco will explore the next evolution of agentic AI in programmatic, including systems built to assist, reason, & execute while staying aligned to human goals. Get your ticket now and learn how AI can work with you: okt.to/ykOu7w





You may have never heard of MoPub. Or MAX. But they built the invisible rails of mobile advertising. @jimpayne did both. MoPub was the mobile ad exchange that wired up the smartphone internet — sold to Twitter in one of the defining ad tech exits of its era. MAX became the mediation layer that every major app publisher depends on today. Two companies. Two categories defined. And now Jim is back for a third time with @cloudx, leveraging the largest computing shift of our lifetimes -- AI. Most founders never get one of these right. Jim has done it twice — and he's not done. On Episode 31 of the @humanunicornpod, we get into the full arc: what he learned building at scale during the mobile boom, why he kept coming back, what founders consistently get wrong about timing and distribution, and what he's seeing now that makes CloudX the bet of his career. Three-time founders are a different species. This one will show you why. 🎧 Link in comments