

Rohan N. Murty
24 posts














New in Harvard Business Review - from our founder @RohanMurty and @Cognizant CEO @imravikumars: Context is Your Competitive Advantage. The core insight from actual measurements in enterprises - when every company has access to the same AI models and platforms, the only remaining differentiator is how well you ground that AI in how your organization actually works. 200+ work patterns. 50+ large enterprises. One consistent finding: context, not technology, explains the performance gap. This is a follow-up to an earlier HBR article, which was the first to show real-world proof that context-driven AI produces dramatically better outcomes. Same tools, radically different results. At Workfabric AI, this is exactly what we do. We capture execution context, the decision patterns, coordination rhythms, and trade-offs that no system of record holds, and make it available to AI at the moment of decision. Context compounds. And the companies that capture it first will be the ones that pull ahead. @gnychis @guruprasad_r94 @NabeelQuryshi @juggy_17 workfabric.com/context-is-you…

Workfabric AI and Context Engineering are now being discussed on earnings calls! On @Cognizant's (strong) Q4 earnings call, Ravi Kumar S (CEO, Cognizant) spoke about Context Engineering as a strategic focus and named WorkFabric AI as the platform partner behind it. This builds on Cognizant Technology Solutions’s earlier commitment to train and deploy 1,000 context engineers on ContextFabric, our context engineering platform, to operationalize context across the enterprise. Context is becoming infrastructure. This is what it looks like when AI moves from models → systems → real work. Proud to be partnering with @imravikumars and the Cognizant leadership team that’s building for where enterprise AI is actually going. @RohanMurty @gnychis @NabeelQuryshi @guruprasad_r94 fool.com/earnings/call-…

What can Cursor and Granola teach us about sales onboarding? At a Fortune 500 enterprise software company, we cut sales onboarding time in half by applying the same idea they use: capture intelligence from how teams actually work. Our point is simply this: humans, not systems, are the true source of context. This isn’t about better models. It’s about better context. Every accept, edit, reject, and rewrite becomes an execution trace. Those traces are live training signals that compound over time. We built a sales coaching system that learned directly from how top reps sell in practice. Not from CRM fields or static playbooks, but from the micro-actions that reveal judgment, confidence, and intent. The results were stark: • New reps closed their first deal in 3 weeks vs. the typical 7 • Reps hit quota consistently by month 5 instead of month 9 workfabric.com/how-human-work… @RohanMurty @gnychis @NabeelQuryshi @guruprasad_r94 @juggy_17







Agreed

Heartiest congratulations to Prof. Shrinivas Kulkarni on winning the Gold Medal at the 2026 Royal Astronomical Society Awards! As an Indian, I am proud, and as a sister, I am super proud. My congratulations to Prof. Andrew Jackson too on this honour. ras.ac.uk/news-and-press…

When Nooni stumbles upon a pair of old earrings, she unravels a tale of lost treasures, hidden histories, and family secrets. With ‘The Magic of the Lost Earrings,’ Sudha Murty, beloved author and master storyteller, weaves a deceptively simple tale that carries within it the echoes of Partition, effortlessly revealing the extraordinary truths of history and everyday life. In conversation with journalist and cultural commentator Mandira Nayar, Co-founder of ‘Agla Varka,’ she dives into the magic of storytelling, treasures lost and found, and the timeless joy of discovery. Join them at Jaipur Literature Festival 2026, presented by Vedanta. Register to attend! 15th - 19th January, 2026 Hotel Clarks Amer, Jaipur bit.ly/47iM1gx #JaipurLiteraturefestival2026 #JaipurLiteratureFestival

How much context is there really inside the enterprise? The largest 2000 companies generate 50+ trillion digital work experiences per year. After deploying real agentic workflows inside multiple Fortune 500 companies, one fact became clear: we are underestimating how much context exists inside the enterprise, and how little of it shows up in systems of record. The tribal knowledge of how teams work lives in digital experiences created as work happens. This is the context that matters most. Here's what we've observed in deployments: -Each person generates ~2,500 digital work experiences per day -A 20-person team generates ~50,000/day -Over ~250 working days, that’s ~12.5M digital work experiences per year for one small team Scaled up, a 50,000-person company (median Fortune 500) generates ~31B digital work experiences per year. And this scale will only accelerate with more digitization of work. For comparison, social media companies are considered data giants because they collect clicks, views, graphs, and engagement at global scale. Yet enterprises generate roughly 8x more data in digital work experiences than all social media interaction data combined. This dataset was ignored for decades because there was no practical way to use it. Social media turned interaction data into trillion-dollar ad engines. Enterprises had no equivalent engine. What are these “digital work experiences”? Execution traces of how teams actually work: steps, sequence, systems touched, approvals, exceptions, dependencies, workarounds, and handoffs across email, documents, CRMs, ERPs, ticketing tools, browsers, spreadsheets, and legacy software. This is the context that matters most because it’s where judgment lives. Systems of record capture the outcome: a form, a finalized doc, a deal marked closed, an email sent. But there is often an order of magnitude more signal behind the outcome than in the outcome itself: the checks run, sources consulted, policies applied, exceptions allowed, approvals required, and the reasoning that made it correct here. Example: a workflow that looks simple in the CRM, “generate an account renewal email,” is rarely simple. The real work involves pulling usage and billing from multiple systems, understanding prior concessions, applying pricing and approval policies, coordinating with finance and legal, and relying on tribal knowledge about similar renewals. None of that execution context is captured. AI changes that. These execution traces are precisely what you need to build a company’s context backbone, a living layer that reflects how work actually gets done: what mattered, which policies applied, where exceptions were made, who approved what, and why. Context is not a feature. It is the missing substrate that allows agents to operate with real situational awareness inside a company. That’s why we are building ContextFabric. @gnychis @RohanMurty @NabeelQuryshi

Not theory. Not abstract AI advice. Production. These are real lessons from a live Fortune 500 retailer deployment last year, and they explain why we built ContextFabric. The durable enterprise AI moat is context derived from execution traces of how teams actually work - the systems they touch, the checks they run, the exceptions they allow, and the approvals they require. And this is specific to each team in each org. It is not easily replicable. From our HBR article (April 2025) written by @RohanMurty @imravikumars (CEO, @Cognizant) and @gnychis workfabric.com/context-makes-…