Samruddha Bharat Foundation أُعيد تغريده

A few weeks back I had spoken at the Launch of the book “The Business of Business is (not) just business : How Behavioural Tools Can Drive Real Change” written by @sutapaban published by Harper Collins.
The session was moderated by Safi Rizvi and Sutapa and I were panelist’s.
I was reminded of this when I just saw a piece in The Print about it
theprint.in/pageturner/exc…
The book is full of insights about how knowledge of human behaviour gives insights that can influence and drive businesses and business strategy.
In my chapter in this book I discuss how observation of my colleagues’ behaviour provided the germ of the idea of naukri.com
One other gem that Sutapa spoke about at the launch was that it has been proven that males display alpha behaviour on the trading floor and end up taking excessive risk and therefore lose money precisely because they are men and have excessive testosterone. Female traders don’t exhibit the same behaviour. She implies that trading and investing firms should hire more females.
A book worth reading and thinking about.
amzn.in/d/0eOSKn51
Disclosure - Sutapa and I are
Colleagues on the Eternal board. She chairs the Audit Committee.
@zomato @letsblinkit @deepigoyal @albinder @akshant_g @InfoEdgeVC @kitty_agar

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