ADWEEK

Hot off the press: A new monthly issue of ADWEEK is here. ✨ Our March issue dives into the world inside the credit card wars for luxury customers. On a trip through 24/7 terminals and chef-driven lounges, it follows @shaymitch as the face of @CapitalOne's Venture X and unpacks the escalating arms race in premium perks. With fees rising and benefit lists growing, ADWEEK’s Robert Klara explores why younger, travel-hungry customers are driving demand and asks the big question: Can “luxury” remain worth the price? 💳 Read more — bit.ly/4snJqux Story: @UpperEastRob Art: Dave Cutler

Get more conversations like this April 14-16 in NYC 👇 adweek.it/4sK6qUT

Raise your hand if you've ever had a tough time delegating 🙋‍♀️ At last year's Social Media Week, Amelia Dimoldenberg candidly spoke about how delegating was one of the hardest things to learn, but it was necessary in order to grow.

ARMY, what'd you think of the documentary? Seeing the boys record this album was sooooo heartwarming. 🥹 Here's what Yoongi has to say at @Spotify's "SWIMSIDE" event on Monday about filming the 'SWIM' music video. @bts_bighit @BTS_twt

At its first NewFronts event, @UPROXX TV pitched itself as “creator television,” touting Comscore data that ranks it a top-10 CTV entertainment property with 160M+ monthly viewers and a majority watching on TV screens. adweek.it/4bJY7kY

Bob Schmetterer, former chairman and CEO of Euro RSCG (later @Havas Worldwide) and a founding partner of MVBCS, has died at 82. Read more about the legacy he leaves behind: adweek.it/48bFLrU

.@OpenAI is extending its ChatGPT ads pilot beyond April and preparing to expand internationally, starting with Canada, Australia, and New Zealand, as it continues testing sponsored messages, targeting, and measurement ahead of any broader rollout. adweek.it/4rTgOZl

This week’s standout ads mix the personal and political, from @Aerie's AI-free authenticity and @Yahoo Mail’s inbox anxiety spot to Springsteen’s legal-battle voiceover, plus @kfc's chicken devotion challenge. adweek.it/4sDmgkz

.@Meta came to @iab NewFronts touting AI-driven ads and creators as the new prime time, but the pitch landed amid legal and operational turmoil: juries in Los Angeles and New Mexico found the company liable in major cases, and Meta confirmed layoffs as it shifts resources to AI. adweek.it/3PxHEZS

Over the past few weeks, @X has cut more than 20 nontechnical roles, including global marketing chief Angela Zepeda, an ad industry veteran hired in 2024. adweek.it/4uSApf2

NEW: Angela Zepeda,@X's marketing chief, is out after less than two years as the company reshuffles its talent. She told @Adweek last spring that X planned to launch a brand campaign later in the year. It never materialized. More in my latest: adweek.com/media/angela-z…

During an emotional interview with her former co-anchor @HodaKotb, @SavannahGuthrie announced she will return to @TODAYshow on Monday, April 6. “When times are hard, you want to be with your family. And I want to be with my family,” said Guthrie. adweek.it/4uUEkYR

Do you use search engines the same way you use answer engines? Ekta Chopra, chief digital officer at @elfcosmetics, has noticed that people are doing just that. E.l.f. now must work harder to stay visible, she said. adweek.it/4bRbwb5

.@OpenAI pulled the plug on its viral video platform Sora earlier this week, less than a year after its splashy debut—by which point much of the creative industry had already moved on. adweek.it/4c5VPho

👀OpenAI tells advertisers its extending its ads pilot beyond April, per sources. Some advertisers are also being asked for insertion order (IO)—locking in spend and timelines—signaling a shift from early testing to a more structured ads business. adweek.com/media/openai-a…

Day 3 of the 2026 .@iab NewFronts brought agency teams, brand marketers, and media buyers a packed slate of pitches across the ad-partner landscape. Here are three takeaways from this year’s IAB Mainstage. adweek.it/4sB1x0J

.@Google and news publishers have long relied on each other but have grown increasingly at odds. Now, Google is testing rewriting publishers’ headlines, a move many media executives see as an unacceptable unilateral editorial decision. adweek.it/4bPHnc3

As AI pressures agency business models, @HorizonMedia is testing performance-based pricing over billable hours, naming Bhavana Smith COO and elevating three presidents to help shift compensation toward measurable client results. adweek.it/4lYKsLK

EXCLUSIVE | .@WPP has appointed Guillaume Epstein as global head of commercial, a newly created role meant to simplify how the company works with clients by standardizing pricing, contracts, and client negotiations across its global network. adweek.it/4rVFQqU

AI can do a lot, but it can’t manufacture realness. That’s the point of Pamela Anderson’s new “100% Aerie Real” campaign with @Aerie, which builds on the brand’s pledge not to use AI-generated people or bodies in ads and its long-standing stance against retouching. The campaign, created by @weareshadow and directed by Gemma Warren, contrasts a cold, AI-generated world with the warmth and humanity of an Aerie photo shoot. adweek.it/4mc2b2p

If we ever get a picture of them together, I will combust.