IAB

Commerce media didn’t stand still after we met at the #IABConnectedCommerce Summit in September, and neither did we: commerce media has moved from emerging trend to boardroom mandate. Check out the sessions to see which topics will be discussed this year: okt.to/UaBZ3V

"If we want AI to improve measurement, we need to stop optimizing around the dysfunction," said IAB's @angelinaeng (@adage). Read about how fixing broken measurement infrastructure can unlock billions in media value & drive more clear, consistent outcomes: okt.to/GfngN5

AdTechGod joins David Cohen CEO IAB (@iab) on what’s next for 2026: CTV, commerce, and creator, plus why AI needs standards, not just speed, as it takes over every industry conversation.

AI is auditioning… are we ready? 🤖 To close out #IABALM 2026, Jeffrey Cole explores how synthetic anchors, virtual actors, and #AI spokespeople are reshaping news, entertainment, sports & advertising, and what this means for creativity, jobs & media’s future. What do you think?

Fandoms are redefining culture and how #brands connect. Leaders from @Fanatics, @ThePostGame, @wppmedia & @EA are diving into how advertisers can authentically tap fan energy across sports, music, gaming, and more to drive engagement, credibility, and conversion. #IABALM

Chalice AI founder Adam Heimlich explains how ARTF works in the field for Agentic advertising at the #IABTechLab breakfast. He’ll be going into even more detail on this at the Agentic Boot Camp in NYC on Feb 12: okt.to/5mvE4o

The Great Reconnection is here: people are flocking back to bars, gyms & restaurants, seeking connection algorithms can’t deliver. Ryan Spicer (Atmosphere TV) shares how creator-driven, audio-optional streaming is unlocking a new advertising lane in the real world. #IABALM

Track G | Beyond the Feed: Winning with High Impact Channels. As attention shifts beyond crowded feeds, this #IABALM track is focused on how #audio, #DOOH, and #gaming drive stronger omnichannel outcomes—showing how high-impact channels act as multipliers across the media mix.

Track F | Fortifying the Foundation: Measurement for a Modern Media World. This #IABALM track is tackling measurement, confronting legacy #MMM, fragmented data, and signal loss while outlining more agile, privacy-first, and outcome-driven frameworks built for modern media.

Track E | Storytelling Evolved: Influence, Imagination, and Impact. Leaders in this #IABALM track are exploring how creators are reshaping culture and challenging advertising norms: unpacking creator ROI, brand-creator collaboration, and how AI is redefining influence itself.

Started day 3 of #IABALM with a breakfast breakout from @Alexander_Group where senior industry leaders from @OUTFRONTMEDIAUS, Quad, @paramount_ads discussed practical strategies and emerging trends for scaling sales organizations and driving growth in 2026.

To wrap up day 2 of #IABALM, @Jesser, one of sports entertainment’s most influential voices, shares how he scaled @BucketsquadShop into a multi-platform media & commerce company as well as how advertisers can create lasting brand impact with creator-led companies

The next phase of programmatic is here: moving intelligence closer to the impression. @IndexExchange CEO @acasale explored how agentic, impression-origin decisioning can boost performance, speed, privacy, and sustainability in open web advertising. #IABALM

AI is moving from the internet into our world. In his session, @Meta's @ahimel explored #AI-powered wearables – the next computing platform that’s context-aware, keeps us present, and opens new opportunities for people and brands. #IABALM

Which #IABALM breakout session delivered the most practical takeaways for you today? 👇

Which #IABLM track did you attend today, and what insight are you taking back with you? 👇

Track D | The New World of Screens, Signals, and Outcomes | With CTV, social video, audio, and DOOH blurring together, this track focused on redefining channels, aligning fragmented measurement, and building outcome-based planning across today’s complex media ecosystem. #IABALM

Track A | Beyond Human: When AI Becomes Your Audience | When #AI agents drive discovery and purchase decisions, the entire advertising model changes. This track explored how brands and agencies are rethinking creativity, measurement & attribution in an AI-first world. #IABALM