Andy Cloyd

It’s a bad day to have remote employees in NYC

@hazan0608 right after I move back to the city

Hear me out. Industrial warehouse. Williamsburg. $19k/mo split between a few founders. Who's in?

I tend to agree; it feels slow bc the gap between functional MVP and production ready software has never been wider - you can make the thing do the thing in seconds now, but it still takes time to get quality, consistent code that won't slow you down in the future. This is changing quickly though

Anyone else feel like software companies are moving slow? Everyone is talking about how fast things are moving but I don't find most SAAS shipping any faster, especially in the DTC space. Would love to be educated why I am wrong or ignorant.

we're looking for remarkable talent $120k start + early equity we're building a new category of advertisement across B2B and CPG (think ads you can talk to). team of 6 - ai native - angel funded after 1y of bootstrapping - incubated via venture studio - immediate access to 700+ ICP merchants.

@Emily_Sundberg I can literally hear the Hardy's commercials between these songs on the radio

Zuck shared a playlist of songs he played on repeat while building Facebook in 2004. It's so funny that these are the five songs are the part of Facebook's dna

@Seanfrank The volume opportunities are unbelievable and the market asymmetry between what these creators are willing to earn and the value to a brand are wild. The main question - if following/persona isn't important, how long until AI becomes good enough?

There is an active winning playbook for brands right now: - go hard on tik tok shop - this means running the platform at 1x ROAS or less - literally losing money to get products in people’s hand - tons of creators, none of them famous, making dozens of videos a day - pay commission and % of ad spend - put spend behind the videos everywhere - capture the demand on your website, wholesale, Amazon, everywhere - scale more doors and more products while losing money on tik tok Same playbook as before, except: Understand you will lose money on a channel basis for tik tok Understand you need to be winning over creators and coaching them Understand the ads need to be ported everywhere

@wesleymagness @nabeelqu They call me Mr. Freeze when I'm putting up 20k on days like today

@andycloyd @nabeelqu i knew you’d like this

Not sure how Southern California is a real place. It’s so beautiful! If I got this much sunshine all year I’d be irrationally convinced I’d lose the ability to think interesting thoughts

@wesleymagness @nabeelqu @wesleymagness coward

@nabeelqu being able to easily get 10k steps a day makes interesting thoughts way more accessible.

Reviewing some whitelisting/ partnership ads data: - 40% of our account is partnership ads - The cohort of creators who post organically/ sponsored on IG outperforms UGC only. There might be other factors but it’s essentially “free” whitelisting because we can run the sponsored program at breakeven at least and then get “free” ad rights for 30 days on all of it. - Had our first big win with a “macro” creator. Going to do much more of this; likely will test 1-3 macros per each launch. - want a combo of sizes; performance is not directly correlated to size. (That’s what she said). But larger accounts can crush and drive great net new reach, even if in platform metrics are not great. - We’re launching a Haus test to see if there is a higher incrementality factor on these; my hypothesis is we can run partnership at a 40% lower 1DC than BAU assets - We launch all concepts in ABO; guarantee $1k spend and we’ll begin scale up if leading indicators look good within 2 days. - We’ll scale up a few different ways depending on how good performance is, how big of a bet we wanna take, and how much we spent on the content - I don’t wanna say it’s perfect but I do think we’ve “cracked” this program after probably 6-9 months of work. Now it’s time to really scale and take some bigger bets. - Out next need is to crack and scale non-partnership creator ad funnels. Traditional DR “UGC” has never worked for us. We’re taking a confined organic/ paid creative strategy now and launching this new program in Jan. AMA about this. What questions do you have?

hiring for a frontend / design engineer may be one of my most challenging recruits thus far. $140-180k remote w/ NYC + LA HQs. Early role equity offering & ownership over our design patterns. the difference between good and great in this field keeps coming down to ease-of-communication and their willingness to break existing conventions. which is harder to find mostly because the off-the-shelf tools make everyone seem worth talking to, but hasn't been that compelling in my 5 weeks looking.

STOKED to launch @superfiliate Creator Discovery enabled by @Meta

@connorrolain @hexclad @dersss has always said that keeping a team together is the best competitive advantage you can have. We've had 3 people leave voluntarily in almost 5 years and one was to start a company. It's been huge for us

I’m always shocked when I see people bopping around multiple agencies, brands, etc. in a short amount of time. I feel like we’re just starting to fire on all cylinders @hexclad , and I’m in my third year full time, fourth year total working on the brand. It takes time to do great marketing, build effective systems, get in a groove in working w people. and it compounds! never understood seeing people bopping around between 5 different jobs in 2-3 years, i find it hard to believe you get ever reach full output in such a short amount of time.

For the eternity of Howie's existence, this will be what happens when you google the company's name - good win on the SEO though

@HarryStebbings Please forward all of those pitiful TTDD companies you’re passing on to me 🤝

Fundraising is simple today: You either need to be AI with crazy growth. Or you need to be profitable. If you are a mid SaaS business doing triple, triple, double, double, you have raised your last VC dollars.

Marketing Operators E077: How We're Reaching New Audiences on Meta with Partnership Ads @connorrolain @couuor @codyplof Watch the full episode here 👇

@robbiebent1 Nothing like having this come in right down the street!

This is the best piece of content ever done - it’s raw and captures the Othership experience. The haters say it’s culty, but its a masterpiece and will make you feel something. --- (use headphones, full screen, and MAX VOOLLLUMMMMEEE) Tag your NYC friends in the comments for a complimentary journey at our new Williamsburg location live today - or retweet your favorite Othership moment in a repost for a complimentary journey for you. I'll DM everybody that shares.

If you're in NYC, come to our End of Summer Happy Hour tomorrow at the Superfiliate office luma.com/djp0gnwz?tk=Cf…

@seanfrank 🫡

Show off your step count!

@codyplof "a trip, not a vacation" - well said. I find the pattern breakage nice regardless!

I’m in Colorado for a week. I refuse to call it a vacation though because: 1. With 2 kids under 3, hardly a spare moment 2. When you’re CEO, you don’t get to check our for a week It’s a “trip” but not a vacation

NYC rental market - old and dirty or new and sterile. There is no in-between