Anders Bill

@coolastekatten yesss

worktrees and branches are complicated. what if they weren’t? if you’re a designer becoming a design engineer, I want you in the Scappa alpha

hiring for a frontend / design engineer may be one of my most challenging recruits thus far. $140-180k remote w/ NYC + LA HQs. Early role equity offering & ownership over our design patterns. the difference between good and great in this field keeps coming down to ease-of-communication and their willingness to break existing conventions. which is harder to find mostly because the off-the-shelf tools make everyone seem worth talking to, but hasn't been that compelling in my 5 weeks looking.

@andycloyd we need a new photo where we're not holding hands

STOKED to launch @superfiliate Creator Discovery enabled by @Meta

@codyplof Would love to be in there but can also find a handful of great folks to put in there too @codyplof

Looking to start a group chat about partnership ads with a few brands. Criteria: - 8 to 9 figures - Spending heavily on Partnership Ads and influencer - Non-competitive with the other brands -Willing to share what and who is performing - Keep everyone we share in the group DM or text me if interested

@codyplof We love to hear that 🙇‍♂️

During recording I said we haven’t had the success reaching new audiences with partnership ads. I want the world to know since recording, WE HAVE. Reaching net new audiences at alarming rates. Long live partnership ads. Thank you for your attention to this matter.

Marketing Operators E077: How We're Reaching New Audiences on Meta with Partnership Ads @connorrolain @couuor @codyplof Watch the full episode here 👇

@DenneyDara We verrrry much agree at @superfiliate

If partnership ads aren't a focus, you're ngmi. This isn’t your blanket 2022 “maybe you should try whitelisting” advice. The top brands I speak to are spending 25%-50% of their Meta Ads budget on this content/format type.

@JoshJDurham We lovvvve to see this @JoshJDurham

The Complete Influencer Whitelisting Guide is HERE Inside you're going to get: 🚀The 3 Methods of Whitelisting and How to Execute 🚀How to Find Creators and Influencers to Whitelist 🚀Lessons from MILLIONS in adspend Get the guide by signing up at the link below👇

My life on X is one giant "Recent post from @seanfrank"

LOOK AT HOW HANDSOME OUR CEO @andycloyd IS🫶 I thought this was an AI joke for the first 24 hours 😅 it is very real and in Times Square ahahah

You are directly connecting the creators ad account here which gives Meta novel data. Meta can then look at psychographics/lookalike audience that sits around the creator that may have shared psychographics with the audiences you usually target. You're buying (or borrowing would be more accurate) the creator's ad account for a period of time in that way

@dersss @peterczepiga What do you mean, buying and selling ad accounts?

I’m starting to think that going all-in on whitelisting partnerships AT SCALE - like ripping hundreds of partnerships through a tool like Superfiliate or Leadsie - is the ultimate meta ads hack right now. Ignore creative strategy, ignore other marketing channels, just product seed like hell, whitelist them all, and beat the algorithm to death with creative volume. Toss them all into bid caps. Virtually no media buying. Focus all your time on partnerships. Would be absolutely insane levels of reach.

@herrmanndigital @peterczepiga Agreed.. some brands using our tool have gone from partnership ads being ~5% of total spend to 50%+ so it really depends

@peterczepiga Done this. It helps but you still should have ads running from main account.

@JWLevitt @peterczepiga We just rolled this out!! Our team can definitely show ya how it works and we have a lot rolling out with the Instagram team here soon!!

@peterczepiga Big fan of Superfiliate from the creator side. Haven’t seen whitelisting offered though.

@peterczepiga @gwilson258 What you can do is negotiate 14-30 day usage terms to bring down initial rates and by that time you’ll know if you have a winning ad and it’ll be well worth the additional cost

@gwilson258 I think you buy them all out for higher lifetime fees, it’s capital intensive for the first few months then pays off at scale

@iamshackelford @superfiliate @JackPierse That’s a good lad*** @iamshackelford

@dersss @superfiliate @JackPierse That’s a good man

Welcome to the @superfiliate board mr @JackPierse 🫶🥞

@aaronpaulos @andycloyd @Paddyclearly No no no… u MUST hold hands… The arm grab only gets you a meeting

@dersss @andycloyd let’s raise some money @Paddyclearly

Pro tip: awkwardly hold your cofounders hand in your fundraising announcement @andycloyd 🤏 adweek.com/commerce/super…