
Kelly L. Boynton
1.9K posts

Kelly L. Boynton
@kellylboynton
Comms @gustohq | Mom to 2 Crazies | Lover of bagels & the GS Warriors since 1985






Tuesday, September 16th x.com/i/broadcasts/1…




NEW EPISODE! (0:00) @joshuareeves joins @Alex (2:16) Josh's previous startups and the early days of web development (6:26) Transition to digital solutions and security for small businesses (10:31) @GustoHQ's growth, success metrics, and market penetration (14:30) Gusto's North Star, marketing strategies, and channel growth (21:11) Building a product people love with good unit economics (23:56) Challenges of selling to SMBs and Gusto's product expansion (28:50) Maintaining simplicity in product development (36:47) Ensuring product quality and the role of organic growth in marketing (44:39) Competitive landscape in payroll and HR space (48:54) Gusto's potential fintech ventures and communication styles among founders (56:07) IT spending growth among SMBs and international expansion (1:00:16) Navigating competition and partnerships (1:01:41) Diversification of go-to-market strategies (1:03:31) Financial strategies and thoughts on going public











