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On Monday, MiQ (@wearemiq) announced plans to acquire Pathlabs and boost our capabilities for independent agencies. This strategic move will bring unmatched insights and tech enablement to deliver even greater value for our clients. 🚀 pathlabs.com/blog/miq-acqui…

AI is speeding media execution and exposing weak execution models. Our e-book shows how agencies scale delivery without adding headcount. Download the free guide: pathlabs.com/content/ai-is-…

A Los Angeles jury found Meta and YouTube liable in a landmark social media addiction trial, awarding $3 million to the plaintiff and assigning 70% of the responsibility to Meta and 30% to YouTube. Via @AP apnews.com/article/social…

Agencies that scale often see growth compound over time, not spike overnight. Our new blog shows how better measurement, cleaner testing, and clearer signals help teams find what’s actually driving growth at scale. See how marginal gains add up: pathlabs.com/blog/marginal-…

Four years separate these photos, but one thing stayed constant: the tools got better, and so did the people using them. That’s still true in the AI era. Next week, we're launching an e-book with @Digiday that shows how independent agencies can win with human-powered service.

Thank you to everyone who joined our networking event last night! Seeing so many people from Missoula come together and make new connections in the heart of the city makes us even more grateful to be a part of this community.

You may have lost an hour of sleep this week, but you can still gain new connections tomorrow from 4:30 to 6:30 PM in the Historic Florence Building lobby. Join us to meet new people, swap notes on what you're working on, and leave with contacts you'll want to follow up with.

Marketing teams are runnig 50% more queries and processing 2x+ data YoY. Agencies can turn those trends into action with adaptive media planning that includes flexible budgets, clear thresholds, and protected testing. Learn how in our latest blog: pathlabs.com/blog/adaptive-…

The playing field has shifted. Everyone has access to the same AI tools now, so what actually sets independent agencies apart is how they execute. Service, delivery, and the work clients feel every day. More on this soon.

The 2010's SEO traffic patterns aren’t coming back. Visibility has shifted to contextual AI search. The winners write the best answer, backed by real relevance and trust across the full body of work. Trust and depth win now. via @clearscope clearscope.io/blog/your-orga…

Every year we look forward to bringing our sales team to Missoula for our Sales & Service Summit, and last week delivered on every front. Thank you to everyone who travelled in as well as the Missoula folks who joined our Happy Hour!

Agencies that treat 2026 as “business as usual” are getting squeezed by AI disruption, in-housing, and fee compression. The winners are the ones who turn data into strategy, tighten efficiency, and outpace rivals with measurable impact. via @eMarketer content-na1.emarketer.com/ad-agency-tren…

The biggest screen isn’t the whole story anymore. Live moments like the Super Bowl and Olympics spark massive second-screen behavior. Our latest guide breaks down 2026 trends and how coordinated CTV + mobile turns live attention into measurable results: pathlabs.com/blog/second-sc…

AI ads are moving from “what if” to “who’s in.” Agencies are already paying attention. Via @adage adage.com/technology/ai/…

Video isn’t slowing down. In 2025, U.S. digital video ad spend hit $72.4B (~60% of digital ad investment). What’s changed is how central it is to growth, and how fast execution becomes a bottleneck. Learn why scaling delivery is make-or-break: pathlabs.com/blog/scaling-v…

February is being called Legendary for a reason. The Super Bowl and Winter Olympics collide, pushing attention and ad spend to a peak. AI-made Super Bowl ads and Peacock’s multi-feed viewing turn theory into practice. We’ll be watching to see what holds up at scale.

The agencies winning today are the ones that can keep moving as media execution shifts. We explored 5 changes reshaping execution, including fragmented funnels, fading attribution, and more. See where execution models are straining in our latest blog: pathlabs.com/blog/2026-medi…

Still keeping up your New Year's resolutions? Many people aren't, because priorities shift when real life happens. Media execution strategies often break in the same way. That's why we're launching a 12-month series on execution that lasts. Learn More: pathlabs.com/blog/new-years…

Indie agency @tombras acquires Portland, Oregon–based boutique agency Opinionated, establishing a West Coast presence. via @MediaPost mediapost.com/publications/a…

Are you building your 2026 media execution plan on a fractured foundation? Our new e-book breaks down 5 shifts reshaping execution for independent agencies based on data from 140K+ campaigns and $200M in ad spend. Download the free e-book now: pathlabs.com/content/2026-m…

We are proud to share that Pathlabs was named a Digiday Worklife Awards finalist for the Best Employer for Parents & the Best Workplace for Young Professionals! 🎉 Congratulations to everyone on the Pathlabs team who made this accomplishment possible! 🎉