EMARKETER

🗣️The wait is over...AI Search is here! Designed to navigate EMARKETER's extensive content, AI Search cuts your research time from hours to minutes and delivers context-driven answers that integrate seamlessly into your workflow. See AI Search in action: emarketer.com/products/ai-se…

Consumers are increasingly turning to #AI for product recommendations, advice, and comparisons, changing how brands are discovered and considered. Tune in to learn the impact of AI-powered discovery and take a first look at our AI Visibility Index tool: cloud.insight.insiderintelligence.com/20260721-AIVI-…

We asked speakers at our Ad Buyer Strategies Summit: “What’s one move ad buyers should make this quarter?” Hear from experts at Horizon Commerce, @OpenX, and EMARKETER, and access the new Summit roundup for more findings: cloud.insight.insiderintelligence.com/20260618-AdBuy… #EMARKETERSummit

Connected TV buyers are no longer asking who saw an ad. Learn more about the accountability shift reshaping how CTV is bought and sold in a new report, “Proving CTV: The New Performance Standard,” made possible by Pebblepost. Download Today: tinyurl.com/bdjrthea #CTV

On today's Behind the Numbers podcast: Why Fox buying Roku could be good for both companies, bad for both companies, and who stands to be affected the most beyond Fox and Roku. Watch the full episode: youtu.be/tlXIFdaEfhY #Fox #Roku

🚀 In today’s podcast episode, we break down what SpaceX’s IPO could mean for xAI, why AI companies are racing to go public, whether IPOs fuel growth or distract shareholders, and how fierce the AI race really is: tinyurl.com/bdhhx9u5

In this sponsored article, ESW's Eoin Greene explains why the future of agentic commerce depends on connecting AI-driven discovery with trusted, localized transactions: tinyurl.com/mtwthzcd #AI #agenticcommerce #retail #ecommerce

At EMARKETER, we see trust as a defining challenge for brands in 2026 and beyond. Explore the new research we’ve added to our toolkit, Building Trust in the Era of AI, to help you and your team stay aligned and show up with greater relevance: emarketer.com/learningcenter… #AI #trust

🎧 On today’s podcast, we discuss how big-ticket brands can stay relevant between purchases, what makes a partnership truly strengthen a brand, and how brands can earn a spot in consumers’ consideration as AI reshapes discovery. Watch on YouTube: tinyurl.com/yc58j5f8

Consumer expectations around privacy continue to rise. Organizations that understand this shift—and act on it—will be better positioned to maintain performance, strengthen customer trust, and stay competitive. Access our new cheat sheet to learn more: cloud.insight.insiderintelligence.com/20260630-Priva…

Knowing how your brand appears in AI-generated recommendations is valuable. Knowing what to do about it is even more important. Our new AI Visibility Index helps brands measure, benchmark, and improve AI visibility: emarketerinsights.com/ai-visibility-… #AI #AIVisibility #AIVisibilityIndex

🎙️We welcomed Nicholas Craig, Head of GTM at Rokt mParticle to the EMARKETER podcast! Tune in as we discuss the patterns behind where AI agents are being built and the technologies that are enabling marketers to do things they couldn't do before: youtu.be/bPi2cUpjosk @ROKT

📺 US adults are spending more time watching connected TV than linear TV, but advertiser confidence has not kept pace. Our new infographic breaks down the trends behind CTV’s growth and the trust challenges still holding the channel back: cloud.insight.insiderintelligence.com/20260602-CTVIn… #CTV

🍷 Uncorking Insights: Decanting Cannes is just two days away! Secure your spot (and your glass): cloud.insight.insiderintelligence.com/20260708-Canne… Whether you were in the South of France or followed along from afar, this is your chance to dive deeper into the ideas shaping what's next. #CannesLions

🛍️ What surprised us most about this year’s #PrimeDay, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors: podcasts.apple.com/us/podcast/the… @ROKT #AmazonPrimeDay

Digital advertising is entering a new era defined by increasing privacy expectations, evolving regulations, and fundamental changes to how marketers collect and measure data. Navigate a privacy-first landscape with confidence—access our cheat sheet today: cloud.insight.insiderintelligence.com/20260630-Priva…

🇫🇷 @Cannes_Lions may be behind us, but the industry's biggest conversations are far from finished. Whether you made it to the South of France or followed along from afar, join us on July 8 in NYC for "Uncorking Insights: Decanting Cannes." cloud.insight.insiderintelligence.com/20260708-Canne… #CannesLions

New research from EMARKETER and Acxiom examines what separates organizations winning on identity from those still catching up. Learn more in a Tech-Talk Webinar, "Data and Identity: From Marketing Capability to Enterprise Asset." Register Now: tinyurl.com/4v8atttc

Nearly half of US AI users (49%) say they are likely or very likely to try a different brand than usual if an AI assistant suggests one as an alternative. Do you know how your brand is showing up? emarketerinsights.com/ai-visibility-… #AI #AIVI emarketerinsights.com/ai-visibility-… #AI #AIVisibility

We asked speakers at our recent Ad Buyer Strategies Summit: “What’s one challenge or misstep you’re seeing ad buyers run into right now?” Our new Ad Buyer Strategies Summit roundup brings together more insights from our speakers: cloud.insight.insiderintelligence.com/20260618-AdBuy… #EMARKETERSummit

Join TransUnion’s Gregory Caiola and U.S. Bank’s Paul Caruso to learn how top brands are connecting MMM and identity-based measurement for a clearer, more actionable view of performance. Register Now: tinyurl.com/448rzwcf #MarketingMeasurement