Heath McDonald

@RicFinlay Any ideas why 2003 and 2020 were so much higher? They skew the data.

Sheffield Shield Batting Average by Season 1980-2026 - trending down...

@UQuireve @PaulineHansonOz Correct

Iran is on your list? Iranians are among the most educated migrant groups in Australia and across the West. They are doctors in public hospitals, specialist surgeons, engineers on major infrastructure projects, university lecturers, researchers, lawyers, tech founders and business owners. Do you want me to name them? We don’t arrive looking for handouts. We arrive with degrees, skills and a work ethic!!! And the part you conveniently ignore: Iranians are at the front line of fighting Islamism and extremism. To lump Iranians into some “incompatible” category is not data-driven. It’s lazy and shows you know nothing about the issue! You talk about Western values? Education. Merit. Rule of law. Individual responsibility. Iranians thrive under those values. Shame. Shame on you!

I love it when someone like Fatima Payman tells me I should leave the country if I don't like the direction Australia is heading. It comes following One Nation's strong stance against mass migration - particularly from countries where people are incompatible with western society. Migrants with long-term negative fiscal impacts on western nations include those from: • Horn of Africa and Sudan • Morocco • Afghanistan, Iran, Syria, and Iraq • Central Africa • West Africa The second generation fiscal impact isn't much better according to data initiated by Deutsche Post Foundation. Australia doesn't conduct these reviews because it would terrify voters on how poorly past governments have vetted recent migrant intakes. It's time all Australians have a long hard look at what the two major parties have done to the country we love so much. Worse still, if the current policy isn't changed, what it will do over the next few years. I'm not opposed to immigration, but my priority is with those Australians already here. They COME FIRST. I have a pretty simple mantra when it comes to migration. • If you hate our laws - you should be gone. • If you don't want to work - you should be gone. • If you don't want to learn english - don't come here. • If you expect the Australian taxpayer to pay your way through life - don't come here. It's pretty simple. As for Fatima Payman - I've put a petition to the parliament seeking they act upon her citizenship to Afghanistan. Fatima has not renounced her dual citizenship to Afghanistan despite their government offering a clear pathway. She was only ever elected because of Liberal preferences to Labor in Western Australia which is a blight on people like Dean Smith who refused to recommend their preferences to One Nation. #OneNation #PaulineHanson #FatimaPayman #Australia #Immigration #Policies

@KatyKray73 Looks great

I was born in Melbourne. I once loved it. What happened? My city has become unrecognisable. 🌆 😢

@markhunt1974 Doing it for the fans as well - they love these guys and want to see them do well post-career.

might look lite but its heavy though history in the palm of my hands as a Pro Se litigant this is a Once in a blue moon unrepeatable, epochal, Unrivalled. forget world titles that dont mean nada lets change all contact sport for the better #dasswassuppyo.

At a time when subscriptions markets are changing very fast, its worth acknowledging just how well the AFL - Australian Football League has managed its season ticket products over the years. Some comments from me here, putting context around some seemingly weird tactics clubs use

@ginacarano @espnmma @danawhite Madness. Huge contribution not only to MMA but to women’s sport generally.

You think @espnmma : Do not have qualified journalists who know real WMMA history or are they trying re-write history by keepin me out of it? Even Dana @danawhite called them out. 😂🙏 No, they will not be re-writing my history. If anything they’re writing themselves into mine.. When I get through this I think jaws will drop. Thank you everyone for the support.

@RalphyHeraldSun Tough suggestions?

Jack Riewoldt on asking the tough suggestions as the new host of On The Couch, the Port Adelaide tribal link to the Tasmania Devils and fast tracking Richmond’s rebuild despite the “crap” suggestions they won’t win a game in 2025 heraldsun.com.au/sport/afl/jack…

With Breaking now in the Paris Olympics, can this now take its rightful place amongst the greatest sporting films of all time? #electricboogaloogold

Dreading footy season? Having very wide distribution brings many benefits, but your product becomes hard to avoid. In categories like pro sports, this can lead to active "anti-brand communities" forming. @HunterFujak and I explain: theconversation.com/dreading-footy… via @ConversationEDU

@DrBDT @JAJensenPhD It is for light users

@JAJensenPhD He suggests the Giants are a substitute good for the A's. FFS. Every Intro to SM course has a lesson on how marketing sport isn't like marketing other products. Switching sports teams isn't like switching to a new shampoo.

@sportmarketing9 Zhang also dominated in her defence of her Strawweight belt, landing a record 296 strikes to 29!

Professor Heath McDonald wants you to know "Suga Sean is Champion of the World" - anyone know what that means? -cs

@sportmarketing9 Not the highlight I would’ve chosen! Full fight is available on YouTube, as is the 15 round classic Duran vs Leonard.

Rivalries in sport elevate the product - making marketing a dream. Arguably the greatest era in boxing was the 'Four Kings' - 'Marvelous' Marvin Hagler, 'Sugar' Ray Leonard, Thomas 'HitMan' Hearns and Roberto 'Hands of Stone' Duran doing battle with one another in the 80's. - cs

@DrSarahWymer Thanks Sarah - definitely a lot more to this story !

A little late to the bandwagon here, but an interesting read for your afternoon 📚 It’s always great when research leaves you with more questions and a desire to know more 🔥👀 I’d love to see more academic research providing “a simplified classification” of findings too! 👏🏼

@SiempreSeattle Correct

@DrJS_Clark I’d argue that’s not the prevailing view in academia or practice, John, but I agree with you. We found almost no studies of ‘light users’ in sport and very few practical examples until recently.

@RonniSalt You are not alone!

I can not tell you how barren my care factor is for the Commonwealth games - I mean, I'd rather discuss ear wax But for some light entertainment, go on to Dandrew's twitter feed to watch all the car interior youtubers and HeraldSun sniffers losing their outraged minds 😎

@Jason_Doyle1 Thanks Jason!

Really enjoyed reading this today, I suspect it is a paper I will be coming back to again and again. Well done Heath and team!

We often think of sport consumers as intensely passionate, but most are not. Our new paper looks at the different types of light users of sport (non-fans) and how to appeal to them to grow your brand. Free access: @DrJRetail @ThiloKunkel tandfonline.com/doi/full/10.10…

Of course rankings don't matter - except when you're crushing them!

@schreyerforscht I wasn’t aware of that history! Great working with you.

While pursuing my Ph.D., I stumbled upon an excellent article from @prof_hmcd early on. Since then, his work on season ticket holders has inspired me, and I quickly became a devoted reader. #emptyseats I can't believe we just got a joint paper accepted for publication...