I made a client $65k from session recordings with these 6 steps. Step 1 - Install Microsoft Clarity (free) Step 2 - Watch ~20 session recordings from visitors who didn't buy Step 3 - Assume something got in the customer's way Step 4 - Build a list of guesses for each recording Step 5 - Pick the guess that came up the most Step 6 - Fix the issue & A/B test with Shoplift The secret is assuming something is preventing customers from purchasing. Most of the time there is and if you're looking for it, you'll find it. P.S. Anyone else find session recordings a challenge to sit through?