Unpopular fact: 4 of 5 website changes hurt your store and only the top 5% of brands do anything about it. 80% of A/B experiments fail to increase revenue. There's only 5% of online brands actively running A/B tests. Which means everyone else is losing. Just because you're not measuring changes doesn't mean your store is magically immune. The thing is that it's not a sexy topic so it's easy to ignore. Conversion rate people love to talk about the big wins. "We added a trillion dollars with this one test". And this is great, but the REAL value in a CRO program is loss prevention. To keep ahead of competition, every growing brand: - Add products - Update offers - Publish content - Refresh designs - Try out new plugins - Expand navigation items - Introduce loyalty programs Most change are likely to hurt more than they help. If your store has more than 50,000 monthly sessions This is your sign to implement a CRO system. The first step is to audit your store to make sure you've handled the easy stuff first. Get my 148-audit CRO checklist here: cleancommit.io/resources/shop…