I spent last week deep in Sephora's $16.8B funnel Here's what smaller brands can steal right now Sephora dominates the beauty industry. Their app has over 18 million actively monthly users. Their loyalty program is industry-leading. and their landing pages are a masterclass in CRO tactics that: - Fuel desire - Drive conversion - Encourage upsells Once you know how Sephora makes it work, the formula is simple. In this breakdown, I analyse: - Meta ads - SEO/GEO - Tech stack - Checkout flow - Website funnel - Digital strategy - Homepage audit - Product page audit - Collection page audit - and more BONUS: I've recorded a 10-minute video to explain some of the more complex techniques. Want the breakdown? Reply and I'll send it over