Pax

@brandonhassler @Utah_Football These are too good

Final. Utah: 10 Arizona: 23

@Evautoalex @evautodotcom Congrats man! Killer story. I'm getting my next car from you

Our second location for @evautodotcom is now open in Lehi, Utah. Been a lot of hard work, sacrifice, risk and late nights to get this far. Not slowing down; working on locations 3+ with the day one stated goal to be the largest seller of used EV’s in the world. All-in … the boats have officially been burned at this point. Thanks to everyone reading this for the support and encouragement. Come see us in Lehi!

Fight the urge to use competitive research as inspiration – or worse, validation. That strategy wrongly assumes: 1. Competitors know what they're doing 2. Competitors aren't already copying their stuff from others 3. Your market wants to see more of the same stuff

@whatsinside Check out @evautodotcom @Evautoalex , everyone in UT raves about them.

Just tried to buy this Tesla Model 3 from a traditional car dealer. This system is so flawed and needs to be abolished. $17,999. No additional costs mentioned in the listing. I show up, drive it, say I’ll buy it, ask what is the all in price. Sales guy disappears for 30 minutes. Comes back with this: 1) To get it ready for sale we put new tires on it so it will be and additional $1,545. 2) Dealer fee is an additional $495. 3) They asked me if I made over $150k, I do, they said they ALREADY priced in a $4,000 EV tax credit that I don’t qualify for but DIDN’T disclose that on the listing. So this $18,000 used Tesla just became $6,000 more or a 33% increase from the LISTED price. How is this even legal in Utah? The sales guy, Rick was super nice. I like him. But I wouldn’t recommend shopping at @TimDahleNissan

@CyrusShepard AI will never see it coming

Our agency accomplished an "SEO-Doublecross" using explosive AI🤯 1. Scraped competitor's AI content 2. Reverse-engineered their Meta-SEO keywords 3. Used a custom Fiverr WP plugin to autogenerate 7,879,097 articles using AI-like humans 4. Stole this screenshot from another post

@BritneyMuller @mslopatto Oh this is gold

2024 Trend: "I’m sorry, but I cannot fulfill this request as it goes against OpenAI use policy" found in product titles: theverge.com/2024/1/12/2403… via @mslopatto

@Dmurr68 Hope the move goes smoothly!

Update: We have landed in Washington.

Last day in Austin, TX. Officially moving to Washington with @arihappywick - please let us know if you’re ever in Seattle / Vancouver.

@GregGifford While we’re at it, let’s put a stop to the overuse of “passionate”

PLEASE people - can you stop using horrible language on your websites like "we here at [business name]"???

How marketers should be responding: 1. Demand Jerry Dischler's resignation immediately. 2. Replace Google Analytics with a Paid Analytics solution as soon as possible. 3. Adjust budgets to include Microsoft Ads and move some YT budget to OTT 4. Demand Universal Analytics style UI for GA4 as well as merging in old UA data to GA4. 5. Demand "Conversions" be reinstated and counted the same (wtf do they mean they are 'measured different'?). 6. Demand Classic Search Ads return vs being forced to use RSAs (but RSAs can be optional of course). 7. Demand support be included for accounts without extra payments (can rate limit though, like max of 1-call per month for new or low-budget accounts). How marketers will respond: 1. "Ok, well it's Google's world gotta change everything all over again and tell the client 'conversions' no longer exist, we call them 'key events' now and somehow they aren't measured 1:1 like a conversion is. "

@seanmcginnis @PPCKirk They reeled us in then slowly pulled the rug out from under us one update at a time.

Perfectly sums up the way I feel. I was a very early Google fan. Now, I despise them. Every single "improvement" they bring to market gives us less data, less transparency, and costs us more money. While I've never spent billions, I've led two teams at two very different businesses that spent $70M a year.

Fascinating email. Expedia pays Google billions (with a B) per year in ad spend. This is why I expect a civil (likely class action) lawsuit against Google eventually for things like squashing and RGSP (I.e., “shaking the couch cushions”). RGSP likely targeted Expedia based on its size in the auctions. #ppcchat

@brandonhassler Maybe if they paid off my neighbors too

In exchange for your monthly mortgage to be paid, would you allow a brand to wrap your entire house in a custom ad?

@itsjimmyw Absolutely #4

4

@brandonhassler Man. Thanks for doing your duty. Sounds grueling.

Just finished a nearly month-long jury duty assignment. AMA! Some Context: ☠️ Wrongful Death Lawsuit 🏥 5 Defense Parties Made Up of Doctors & Organizations ⚖️ 2/5 Parties Ended Up Being Held Liable for Death. 🗣️ 14 Hour Deliberation 💰 $1.5M Awarded to Family

@Moz Vegas! ♠️♥️♣️♦️

If MozCon could take place anywhere in the world, where would you want it to be? 🗺️

@possiblydanny @JoelKlettke Bless you @JoelKlettke

@JoelKlettke @97pax no wonder you two get along so well

It is "coming down the pike" not "coming down the pipe" Please

@AdamDurfee This deserves more likes

Filing my taxes on April Fools' Day so I have an insurance plan if I get audited.

4️⃣ Influencer Partnerships 🤝 Collaborate with influencers who have a strong connection with your target audience. These partnerships can provide valuable insights into audience preferences and behaviors and help to extend your reach. 🔨Tool to check out: @CreatorIQ

3️⃣ Reverse Engineering Competitors' Strategies 🔎 Analyze competitor strategies and ID what works for their target audience. Use this info fill gaps and create your own unique and improved strategies. 🔨Tool to check out: @ahrefs (search their blog for "Content Gap")