Kirk Williams

Google: "Our PMax AI is smarter than you could possibly imagine." PMax performance if you change your ROAS target from a 450% to a 445%:

We’re now exclusive providers of ChatGPT ads

@RobertMSterling Me and all my millennial digital advertiser friends *feel* this

He’s entering his peak earnings years. Have AI obliterate the job market.

@heyitsalexP So they subscribe to the algo?

I heard on a podcast this weekend that Gen Z doesn’t subscribe to anything/anyone, they just use the algo. Is this a thing?

Name a video game that you've easily put 1,000 hours into Gifs only

@prranch It’s insane how unethical all dealerships are and yet they’re just continually accepted by society. Crazy biz model

@PPCKirk I got baited and switched by a Toyota dealership awhile back. Very obvious. Went to Google Reviews - hundreds of accounts of bait and switch. Filed a complaint with the DMV with screenshots, texts, enough details to nail them. Nothing happened. Not one thing.

How common is it for a dealer to sell a car out from under you when you had a mutually signed PO & were just waiting on them to get the title in (our bank wouldn’t cut a check until the out of state dealer had the title)? seems shady but I’m unsure if that’s relatively normal?

@prranch Purchase Order. Yeah to me if we sign a mutual agreement there must be something there. That being said, I don’t think I’m interested in a lawyer at this point for my own sanity, but I’ll definitely leave some negative reviews!

@PPCKirk PO is private offer? Or purchase order? Either way, I think that’s a contract. Just depends on if you want to get a lawyer involved or at least threaten…

@Seanfrank Every time your X deposit starts shrinking, just post about the wedding again for that sweet virality

wedding will be paid for in 300 weeks

@Seanfrank @unusual_whales I mean, to be fair, they’ll personally eat no cost cause they’ll just pass that along to the consumer somehow anyway. Big Tech is the house, it always wins 😁

@unusual_whales The solution is Google, meta, Amazon, nvidia just eating this cost for all of us

Maryland homeowners will pay an extra $1.6 billion on their electric bills over the next decade to subsidize grid costs to feed data centers, according to a state agency

@andrewjfaris @M__Operators @couuor @codyplof Methinks this is the @AaronOrendorff effect?

@M__Operators @couuor @codyplof Man I really need to step my preview game up. This is really cool.

You’re following terrible advice: Incrementality tests Reach campaigns Upper-funnel events Useless for <$10M brands aiming at +$25M. Here’s what works from @andrewjfaris + @couuor @codyplof - Master your message - With emotional resonance - Know your value metrics 1️⃣ Spend 2️⃣ Revenue 3️⃣ Gross margin - So you don’t lose money - Read that last one again - Drop the CPMr obsession - Offer = product + price - From natural consumption - Match offer to category - Empty your funnel 3–4/yr - Through a promo calendar - Test offers: months not days - Track cohorts (LTV) by month - And forecast the same way - Constrained by 13-wk cashflow - Use AI for repeatable systems - Know your subscriber CAC - Versus one-time buyers - AOV > subscription rate - So you don’t lose money - Yeah, that one’s important - Bundle to fix low AOV - BOGO, GWP preserve margin - Frame free shipping as value - Sample if trial-dependent - Go hard on affiliates for retail - Anchored in organic “halo” - Awareness drives in-store - Align your creative to channel - Especially signal strategy - When you go up-funnel - Agency vs in-house debates - <$50k/mo run Meta yourself - Develop media-buying POV - Get the best when >$50k/mo

@karri_tweets @Seanfrank 100% 1) of course it’s underpriced 2) what Karri said 3) some day the party will surely end and businesses built on undercharged AI costs (astronomically lower than they should be) will be in deep doodoo.

@Seanfrank By order of magnitude but Sam, Google and the chinese will keep the party going for a long time 🤞

Business owners- How much would you have to be paid to NEVER USE CLAUDE AGAIN. You can use any other ai tool. But everything in Claude is instantly deleted and you can never use a product from Anthropic again.

You are not ready for the … SMOLDERING HANDSOMENESS MEDIA-BUYING OFFER DEFINING CPMr EXPLETIVES 7-8 FIGURE HELPING … @andrewjfaris is about to release later this week with @codyplof + @couuor on @M__Operators 🥵 Thirstiest. Episode. Ever!

@sweatystartup I’m finding it replaces contractors more than employees right now for me. Eg, using it to redesign our website page by page (acc to best practice SEO too: zatomarketing.com I did the home page yesterday in 4 hrs) rather than paying someone else to redesign it.

All the AI hype I’ve yet to see a single person actually show me how they are replacing employees with AI. Show me!!!!!!

@MehtabKarta No joke I saw your post and then went to check threads and was served this ad, so naturally I’m back here to share the idea with you because I’m a good guy… 😂

What do you get your wife for mother's day if she doesn't like jewelry or really anything material 😅

@ppcClickShark 😂😂😂😂😂

@PPCKirk 🤣that's my bad. I thought i was responding to the comment "are you working for sam."

Having spent a month at a “big agency” and 20+ years in advertising, the limits of AI are pretty obvious. It can handle the analysis… except it rarely gets it right the first time. If you don’t know what you’re doing, you’re screwed.

@ppcClickShark Tell me more 🤔 I must have misunderstood your original post

@PPCKirk no

An announcement I never thought I'd make: AJF Growth is now the EXCLUSIVE PROVIDER of Meta advertising services for 7 figure brands

⏰It’s Officially Marketing O’Clock⏰ Catch up on the news you missed last week with a brand new episode 📰 🪙 CPC is being added to ChatGPT ads by OpenAI 🔆 Some advertisers’ CPC campaigns are live 🚀 Microsoft launches AI Max and some new ad tools 🔵 ChatGPT Ads are now expanding to logged-out users More news from: @TheMarketingAnu, @glenngabe, @juokaz, @PPCKirk, @mikeryanretail, @hanakobzova, @AnthonyHigman, @ThomasEccel, @rustybrick, @Adriaan_PPC, @DarioZannoni, @bram_social, @lilyraynyc, @adhutchinson, & more! Even more news here: 🎧:open.spotify.com/episode/4oNujJ… 🍎:podcasts.apple.com/us/podcast/its… 📺:youtube.com/watch?v=1AMrfJ… #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #ppc

@TaylorHoliday @subscriptiondoc @CommnThreadCo @northbeam @MAustinHarrison getting the exclusive AI usage rights for Taylor Swift's voice would cement the name Holiday into history

@subscriptiondoc @CommnThreadCo @northbeam @MAustinHarrison Working on all of them.

Announcing the most unexpected partnership you could imagine... @CommnThreadCo x @northbeam are joining forces. 6 years ago @MAustinHarrison approached me with the email in the attached image. It was a deal for Northbeam to takeover Statlas and become the embedded software product inside of CTC. At the time I didn't believe that attribution was the right path for us to pursue. Probably cost me tens of millions of dollars... Needless to say Northbeam has gone on to become a staple in the eCommerce industry. Trusted by thousands of merchants to guide their media decision making. I have had very public issues with MTA products, including Northbeam, over the years and I still do... BUT I have also watched them evolve their product into so much more. That movement has been in directions that I agree with and have shared vision around. Things like: Aligning optimization with attribution by passing data back to meta. First party tracking of customer identity to support in identify resolution for your acquisition Visibility of media impact beyond 7/28 days and now incrementality testing. All pieces of measurement that CTC believes are important to building a system of progressive truth. As our ideologies have converged our business models have moved in different directions. This is where the opportunity for partnership emerged. Northbeam has chosen, thoughtfully, to move up market where media complexity and dollar values allow for larger investments in measurement systems. That pursuit of the enterprise and pricing strategy left many 7 figure store owners without access to their technology. Meanwhile, CTC is actively engaged in figuring out how to bring enterprise level sophistication to the SMB market. Given our position as a service provider it allows us to provide the high level of care needed to deploy these tools to 7 figure store owners. With all this in context I am excited to announce that CTC is the EXCLUSIVE PROVIDER of Northbeam technology to 7 figure store owners. It will be included as part of our Global Accelerator program (Prophit Engine - 7) going forward. Stores as this level of revenue/spend often are too early to deploy incrementality testing in a way that would give them definitive results in reasonable timelines. So, to help our customers get the best possible POV on their media we will now be ingesting and displaying Northbeam data directly inside of Statlas. Enriching our data and presentation of impact to our customers. While this may not lead to the same personal financial riches as that equity offer all those years ago, I do believe it has the same potential to make a positive impact for the community. If you are a 7 figure store owner who has been interested in trying the product before, reach out and we can take you through how the partnership will work! Excited to share more about the partnership in the coming days and weeks.