David Melamed

Note to self: Look for the good in others. Even if their behavior warrants critique. The world seems to be great at highlighting people's flaws without my help. Instead, highlight the good, which is easy for everyone else to overlook. (Advice from my older brother.)

@Camicees Sop

I'm giving away the exact SOP my team uses to make claymation ads like this. rt + comment "SOP" and I'll send it to you.

@noam_dworman @ProfessorPape This interview made me believe in Student loan forgiveness - from fraud victims funds.

Don't lash out at me when a guest doesn't have an answer. I didn't claim to @ProfessorPape that Israel (and the CIA) did not cause the Iranian protests; I asked him where he got the information to make the claim. It's the first step in his case - it's a fair question.

just built a swipe file of 58 VSLs actively scaling on facebook right now not theory, not 2021 examples current 7-8 figure ads that are printing today inside you'll find: → long-form problem → agitation → mechanism breakdowns → short hooks that stop the scroll in 3 seconds → on-lander VSLs built for warm traffic → hybrid advertorial + VSL structures → 12+ niches: supplements, skincare, weight loss, gadgets, beauty and more you'll see exactly: → how they hook in the first 3 seconds → where the mechanism drops → how they stack proof → how they kill objections before the viewer thinks them if you're running ads this saves you weeks of testing if you're not, it shows you what winning creative looks like in 2026 rt + comment "vsl" and i'll send the full swipe file (follow for dm)

@HenryCrochemore Vsl

@Jesse_Leg @noam_dworman @ComedyCellarUSA It was fun watching too. What I didn't get clarity on is if you also attend Minyan. You used some Jewish concepts that Noam and Dan seemed to miss.

Had a ton of fun chatting with @noam_dworman, Dan Naturman, and Periel Achenbrand on their @ComedyCellarUSA podcast: youtube.com/live/_fT1YIl8S…

@bnj @variantui Cool. Would love to try it.

Introducing @variantui Enter an idea and get endless (beautiful) designs as you scroll No canvas, no skills or MCP, no constant prompting Reply if you'd like 200 free designs to give it try

@mikefutia ADS

I just replaced my $110/month Arcads subscription with an AI agent 🤯 Same AI UGC output. Same actor library. All for a fraction of the cost. Perfect for e-comm brands & agencies who need AI UGC at scale without the per-video tax. Here's why you don't need those expensive subscriptions: Arcads charges $11 per video. $110/month gets you just 10 videos (!!) If you're testing creative at any real volume, the math breaks fast. So I built my own system: → 30+ AI actors ready to use → Create custom actors with Nano Banana Pro → Add products directly into their hands → Same character across multiple scenes → Quick mode: 8-second hooks (Veo 3.1) → Extended mode: longer talking-head testimonials → B-roll generator for lifestyle clips → ElevenLabs integration for any voice What it actually costs: ~$0.40/second for Veo 3 hooks ~$0.11/second for AI avatar videos No monthly caps. No per-video gouging. Scale however you want. I recorded a 20-minute breakdown showing the full system—actor library, UGC generator, B-roll creator, everything. Want to see how it works + learn how to get access? > Like this post > Comment "ADS" And I'll send it over (must be following so I can DM)

@JohnnotJon airpost

Today, we’re launching Airpost. I’m 46. That’s not a cool age to found a startup. At least according to Twitter. I still call it Twitter. I’ve loved advertising all my life. Since I was 19 and my mom told me about a movie called “Nothing in Common” with Tom Hanks where he plays an ad exec whose main job seems to be shooting hoops with his creative partner. That sounded fun. Since then, traditional advertising has stayed… traditional. From my 1st job out of college writing TV ads for Snapple and Fox Sports, to leading product marketing at Airbnb, I’ve seen a lot. Now the AI era is here and an entire $1T industry is about to change. Who will change it? Why not me? Why not us? Introducing Airpost: a platform and service where world-class creative strategists use custom-built AI to build video ads. Fast. If you’ve ever sat down to make an ad with AI and realized 20 minutes later you’re still wrestling with that same clip… that’s why we built Airpost. Growth teams are busy. They’re asked to do too many things as it is. They shouldn’t have to be AI experts as well. Creative strategists shouldn’t have to stare at a white box trying to decide what to prompt. They should have a partner. That’s what we aspire to be. And that’s what we’ve built our tech to do. AI ads shouldn’t have to mean only AI footage. We have an exclusive library of over 300,000 video clips we’ve shot ourselves. Our engine uses these, along with client footage and AI footage to make the ads we deliver each week. We’re funded by the best investors and humans we know. We bootstrapped our performance creative agency, Ready Set, to 200 people. I was always told VCs didn’t add value. If that’s true, it must be other VCs, because ours have been awesome. Thank you Zach Perret, Nate Abbott, Peter Hebert, Max Mullen and all of the firms and folks who’ve believed in us so far. We’ve gone from 0 to $1M ARR in the six months since we quietly started working with early clients like DoorDash, Dr. Squatch, Calm and more. So far, every customer has renewed. To celebrate the launch, we’re giving away a superagent where you: 1) Put in your product URL 2) Get snippets of what your real users are saying on Meta, TikTok, Reddit and X 3) Paste them into ad scripts Comment “Airpost” and I’ll DM you the private link. It feels (a little scary but) good to be out there. Here we go! 🚀

@noam_dworman A pay walled article about antisemitism. As @sammorril would say, "know your audience."

3/3/ At least... that's how it started. Where her head is at now is anyone's guess. } Full article: theatlantic.com/ideas/2025/12/…

1/3 Great article by @FranklinFoer There's only one paragraph I don't think I agree with...

@RohunJauhar @grok run this prompt, show the output and than critique it.

for any CEO using claude code — here's a single prompt that builds your entire 2026 personal productivity system. annual planning, weekly reviews, etc.. one-shot copy/paste, come back 1 hour later, and start using immediately. __ __ I want you to autonomously build a PERSONAL PRODUCTIVITY SYSTEM for a CEO. This is NOT a SaaS app, NOT a startup, and NOT a public-facing product. It is a private, single-user, high-trust personal operating system designed for a non-technical CEO, founder, or operator heading into the next year. The purpose of this system is to help the user reflect, define goals, run daily and weekly check-ins, review past performance, design their ideal future, and maintain clarity without bureaucracy, dashboards, or productivity theater. You are building a SYSTEM, not software. Your output should feel like a thoughtful executive coach, a sharp chief of staff, a reflective mirror, and a gentle accountability partner — calm, direct, insightful, and psychologically safe. Do NOT ask me any questions. Make reasonable assumptions and document them in the system itself. The system must support daily check-ins, weekly reviews, quarterly goal reviews, annual reflection and planning, ingestion of past documents, guided self-interviews, framework-based thinking, and long-term life design — all using plain language, conversational prompts, markdown files, and a simple folder structure. Incorporate and credit the following frameworks thoughtfully (adapt, do not plagiarize): Dr. Anthony Gustin’s Annual Review framework, Tim Ferriss’s Ideal Lifestyle Costing, Tony Robbins–style Vivid Vision thinking, and Alex Lieberman’s Life Map (career, relationships, health, meaning, finances, fun)*. You may also include CEO energy management, a personal board of directors, regret minimization, and leverage vs effort analysis. Always explain frameworks in simple, CEO-friendly language. *shoutout to @dranthonygustin, @businessbarista, @tferriss Create the following folder and file structure exactly: ceo-personal-os/ README.md principles.md north_star.md frameworks/annual_review.md frameworks/vivid_vision.md frameworks/ideal_life_costing.md frameworks/life_map.md interviews/past_year_reflection.md interviews/identity_and_values.md interviews/future_self_interview.md reviews/daily/ reviews/weekly/ reviews/quarterly/ reviews/annual/ goals/1_year.md goals/3_year.md goals/10_year.md uploads/past_annual_reviews/ uploads/notes/ memory.md The system must allow the user to upload past annual reviews, performance reviews, or personal notes, summarize them, extract patterns (repeated goals, failures, strengths, blind spots, themes), generate a synthesized Executive Pattern Summary, store key insights in memory.md, and reference those insights in future check-ins and reviews. Design interview-style scripts that ask calm, coach-like questions such as: “Tell me about the last year — highlights first.” “What drained you the most?” “Where did you avoid hard decisions?” “What are you proud of that no one else sees?” “What would you not repeat under any circumstances?” “If this year repeated ten times, would you be satisfied?” These interviews should feel non-judgmental, insightful, and reflective. Design a daily check-in that takes no more than five minutes and includes energy level, one meaningful win, one friction point, one thing to let go of, and one priority for tomorrow. Design a weekly review that covers what moved the needle, what was noise, where time leaked, one strategic insight, and one adjustment for the next week. Design a quarterly review that evaluates goal progress, detects misalignment, analyzes energy versus output, and guides course correction. Design an annual review that uses a Gustin-style reflection, updates the Life Map, revisits Ideal Lifestyle Costing, refreshes the Vivid Vision, and produces a clear narrative of the past year and intent for the next. Use a calm, executive-level tone. No hustle culture. No therapy speak. No corporate jargon. No productivity porn. Produce fully written templates and prompts for all daily, weekly, quarterly, and annual reviews; all interviews; all framework explanations; and all goal documents. Everything must be editable in plain text. Include placeholders so the system is adaptable to any CEO, such as [YOUR COMPANY], [YOUR ROLE], [YOUR STAGE OF LIFE], and [YOUR CURRENT PRIORITIES]. The README.md must explain exactly how a non-technical CEO uses this system daily, weekly, quarterly, and annually, and how to personalize it in under 15 minutes. This is complete when a CEO can run Claude Code once, receive a complete personal productivity system, begin using it immediately with zero technical knowledge, and experience more clarity rather than more overwhelm. Begin by creating the folder structure and README.md, then populate every file with thoughtful, high-quality content. Go.

@JohnMappin @yashar @whokilledck The fact he felt a need to deny it is what makes it suspicious. Im not saying he did it - just that now that he denied it - I think we should be investigating it, right? Right?!

Dear Yashar, I did not set this account up nor did I create it. I was sent it. I looked at it and I thought the team that did set it up are excellent. @whokilledck Here it is. whokilledck.com Scientology is non political and so I am afraid your theory founders there. One of its primary Goals is “A world without war”. Most, though clearly not all, can agree with this. Charlie certainly did. He was a peacemaker. Do you? As this website helps @RealCandaceO and all those who loved Charlie to understand the issues and the time line I thought to share it. Thanks for amplifying it. Happy New Year. I am sure it will be a great one. Here is to truth. All our love. John and Irina Mappin P.S. If you have a moment over the Holidays read @1MikeFairclough’s book SOVEREIGNTY- JOHN MAPPIN - THE RESTORATION OF SANITY. I am sure that you will conclude that we are on the same page and all your questions and those of others will be answered.

John Mappin, one of Candace Owens’s biggest supporters and friends, appears to have put together a website about Charlie Kirk’s assassination. He has also set up an X account; he was the first person to follow that account. Because John is a militant Scientologist, this means that the website is under the control of senior Scientology officials who report directly to Scientology leader David Miscavige. John may deny this — as he is required to do per Scientology law — but it is how Scientology operates and always will operate.

High agency is often mistaken for speed. People assume it belongs to the ones who decide quickly and move without hesitation. That version looks impressive, but it is not what actually drives results. The real marker of high agency is quieter. It appears the moment someone stops protecting their assumptions and puts them in contact with something that can push back. Most people hesitate because they operate too far from the facts that matter. They think through scenarios, build arguments, weigh options, and wait for a feeling of certainty. They want clarity before they act. They want proof without the discomfort of exposing their thinking. They want to be right before the world has a chance to disagree. High-agency people do something different. They shorten the time between an idea and its first collision with the real world. They build the smallest version that can reveal a truth. They ask the customer before polishing the story. They test behavior before optimizing the process. They trade speculation for evidence, not because they enjoy being wrong, but because every collision with reality sharpens their understanding of what actually works. That shift changes their relationship with learning. Mistakes are not signs of incompetence. They are the natural cost of moving forward. The most valuable insights rarely come from perfect planning. They come from constraints, surprising reactions, unexpected metric shifts, and outcomes no one predicted. This behavior compounds. Every early interaction with reality creates a faster cycle of adjustment. Every adjustment increases clarity. Over time, decisions feel fast because dozens of small signals have already done the work. To an outsider it looks like intuition. In practice, it is earned through repeated exposure to the world. High agency is trained. It builds through the choices you make when uncertainty shows up. It strengthens every time you expose your thinking to something that can reshape it. Speed shows up because the environment favors teams that gather evidence quickly and adjust without ceremony. Their focus is on contact with reality. They waste less time debating ideas that have not been tested. They look for the next piece of information that moves the work forward. Founders who operate this way avoid the trap of endless planning. Product managers avoid the trap of presenting polished ideas that have never touched a user’s world. Engineers avoid the trap of optimizing solutions before validating the problem. Teams shaped by this habit reduce the distance between ideas and truth. You take an idea, remove the parts that do not matter, and place the remaining piece somewhere it can be disproven. You let the result inform the next version. You let the world reveal the gap between what you believe and what is true. The discomfort never disappears. It becomes familiar. You learn to recognize the moment when you are delaying the collision because the idea feels fragile. That moment is the signal. High-agency people move toward it. Everyone else moves away. If you want to raise the agency level of a team, focus on faster confrontations with reality. Encourage smaller tests. Encourage questions that can be answered in days instead of weeks. Encourage conversations with customers before the work becomes precious. Encourage an environment where truth carries more weight than confidence. You become high agency by removing the distance between what you believe and what the world is willing to teach you.

@noam_dworman @josh_hammer Noam is slowly discovering that epistemology has more to do with who you identify with than the substance of the matter. People dont decide what they believe and than find a community...they decide who they want to identify with and than adopt beliefs. It's never about the truth!

I challenge .@josh_hammer to answer this tweet. Disabuse or agree, but don't chicken out. If you do chicken out, consider my mic dropped.

“One of my favorite features is being able to use other people's apps, and then clone them. With the clone, you can make any type of edits - again, through prompting - before publishing and sharing it. If you ever had an "I wish it had this feature" thought while using an app, this is perfect for you.”

@noam_dworman @josh_hammer @RealCandaceO @megynkelly @TPUSA Candace has to one up herself to remain interesting in a dopamine addicted novelty seeking landscape. She can't get off on the same old story as yesterday. She has to keep upping the claims to continue earning outrage clicks and virality. She's addicted.

We're going to go LIVE tomorrow with @josh_hammer and try to sort it all out. @RealCandaceO , @megynkelly @TPUSA , all of it. We'll even try to take some calls. Hopefully the tech works, we'll see. 5:30 EST, set an alert now. Link below

@megynkelly Did you hear what he said about cowards?

In which 48 tells the “denounce and condemn” crowd they can shove it. Perfectly done.

@rom1trs Editor

@aidenybai Ami

We built the fastest coding agent for frontend This video is NOT sped up Comment "ami" for 100k free tokens

@songfestivalaze No thanks. We all saw what they do at music festivals.

@AnthonyHigman So interesting. In the past I would treat YT like radio because so many ppl are audio only...but silence is interesting. I wonder if other pattern interrupt sounds may start Being tested.

Silent YouTube Ads?!?!?! Ive been noticing a new trend in YouTube advertising by some pretty big brands. In the past few months I keep seeing more and more YouTube ads with NO SOUND and it has me thinking! At first I thought it was a glitch but have seen this on muliptle advertisers. I WILL say that it definitely gets my attention and makes me pay attention to the ad. Why? Because it's different, it's a pattern interrupt. We are so used to ads now on YouTube that something different does stand out. Also it sometimes makes me think something is wrong with my app so I go and check it, especially if I'm just playing something on YouTube in the background. Anyway we are gonna test it and report back on its effectiveness! Follow me for more weird tips!