IAPI

IAPI is pleased to announce the appointment of Siobhán Masterson as its new CEO. With over 25 years of leadership experience in corporate affairs, communications, and business representation, Siobhán brings a wealth of expertise to the position. Read more: iapi.ie/blog/default/i…

IAPI CEO Siobhán Masterson finishes up the evening with closing remarks. A huge congratulations to all of our Young Lions!!

And finally, Film team Lucy and Isabel from @publicisdublin showcase their entry! #YoungLions25

Next, we have our Media team Maria and Sarah Jane from @StarcomWW @core_irl #YoungLions25

Sophie gives us some background for the  next Charity, @adhdireland Now, we have the Design team Tom and Conor from @publicisdublin showcasing their submission!! #YoungLions25

We would like to congratulate TU Dublin student Hannah Murphy, this year's Roger Hatchel Scholarship recipient!!

The Print Team Caitlin from @Droga5Dublin @AccentureSong and Joy from @GroupMIreland are next to take the stage!! #YoungLions25

PR Team Fiona and Deirbhile from @WilsonHartnell are next!! #YoungLions25

Next up is Katie and Damien, our Young Marketers team from @AllianzIreland

First up, we have the Digital team Gabriella and Eimear from @PHD_Ireland show asking their winning entry!! #YoungLions25

Not long now until we kick off our Young Lions Winners Showcase!! 🦁 🏆 #YoungLions25

IAPI and sponsors @Postvox @rte @DiageoIreland @AllianzIreland are pleased to announce the Call for Entries for Effie Awards Ireland 2025. Everything you need to assist with your entry: effie.org/Ireland Entry Portal: lnkd.in/eBJi5-FR More info: kate@iapi.com

Yesterday, IAPI hosted its annual Female Futures Fund conference on the theme of gender perceptions and their implications on brands. The programme is supported by sponsors Guinness and Baileys. Read more about the launch event: iapi.ie/blog/default/i…

Alex Ingarfield @Droga5Dublin talks about her experience with the Female Futures Fund, and what pushed her to apply. The experience opened her up to new friends and experiences, and talks about how it helped her to believe in herself again. 💛

Some criteria and eligibility guidelines for your Female Futures Fund Application!! Should you have any further questions about applying, please reach out to sophie@iapi.com 📨

Finian Murphy, @core_irl breaks down some of the statistics Ireland are facing with Gender Equality, and discusses his recent work "The Evolving Manhood" he did with @Womens_Aid Ireland. "As a dad, it opens up a world where compassion and care becomes really important".

Onto our panel discussion moderated by Anna Doyle @WeAreStarcom, featuring Davina O'Donoghue @Ipsos B&A, Linda Bradley @DiageoIreland, Finian Murphy @core_irl, and Alex In Garfield @Droga5Dublin.

We also have Aine Kavanagh, @baileysofficial, who talks about how Baileys play their part in promoting equality. Because Baileys is a treat which should be enjoyed by everyone!! 😋

Next up we have Linda Bradley, @DiageoIreland, who discusses what Diageo are doing in their marketing to help promote gender equality. Their work includes working with @GuinnessIreland, particularly around promoting less macho vibes, and more humor in their Irish Rugby ads.

Some key takeaways from Davina's talk, which includes u stereotyping gender, promote empathetic role models, and normalize expressiveness and emotion in men. 🙏👍

Our next @Ipsos B&A speaker is Davina O' Donoghue. Davina discusses the "manosphere", a new social phenomenon which tries to promote masculinity and oppose feminism. This romanticization of a mythical past is fueling polarisation, and promoting toxic behaviors. 😬👎