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Luau Group

Luau Group

@LuauGroup

At Luau Group, we excel at providing tech-enabled, local SEO services tailored to the hospitality industry.

Varna, Bulgaria Beigetreten Eylรผl 2014
94 Folgt33 Follower
Luau Group
Luau Group@LuauGroupยท
โœจ ๐‚๐ž๐ฅ๐ž๐›๐ซ๐š๐ญ๐ข๐ง๐  ๐‡๐จ๐ฌ๐ฉ๐ข๐ญ๐š๐ฅ๐ข๐ญ๐ฒ, ๐„๐ฏ๐ž๐ซ๐ฒ ๐ƒ๐š๐ฒ โœจ Behind every great guest experience, thereโ€™s a story - shaped by people who bring hospitality to life with dedication, intuition, and genuine care. On 24 April, we recognise everyone across the hospitality industry who turns everyday moments into memorable guest experiences. At Luau, we see hospitality not just as a service, but as a commitment to consistency, care, and attention to detail - both on property and online. Because today, the guest journey begins long before arrival. It starts with how your brand is seen, understood, and trusted across search, and continues through every interaction that follows. Weโ€™re proud to support the industry in shaping those first impressions and ensuring they reflect the true experience guests can expect. ๐‡๐š๐ฉ๐ฉ๐ฒ ๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐‡๐จ๐ฌ๐ฉ๐ข๐ญ๐š๐ฅ๐ข๐ญ๐ฒ ๐ƒ๐š๐ฒ to our partners and to all who make travel feel personal and make it all possible! ๐Ÿจ๐ŸŒ #HospitalityDay #HospitalityIndustry #GuestExperience #TravelAndHospitality #LocalSEO
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Luau Group@LuauGroupยท
๐“๐ก๐ž ๐‡๐ข๐๐๐ž๐ง ๐‹๐จ๐ ๐ข๐œ ๐๐ž๐ก๐ข๐ง๐ ๐†๐จ๐จ๐ ๐ฅ๐ž ๐Œ๐š๐ฉ๐ฌ ๐๐ž๐ข๐ ๐ก๐›๐จ๐ฎ๐ซ๐ก๐จ๐จ๐ ๐‘๐š๐ง๐ค๐ข๐ง๐ ๐ฌ ๐Ÿ“๐Ÿ—บ๏ธ Hotel visibility isnโ€™t binary. A property can be fully indexed and performing well, yet still not appear in a neighbourhood search. In her latest article, Valentina Vasileva, our Business Performance Manager, explains why this is often not a technical issue, but how Google structures geography and interprets user intent. ๐ŸŸข ๐Š๐ž๐ฒ ๐ฉ๐จ๐ข๐ง๐ญ๐ฌ: โœ” Google uses internal โ€œsearch polygonsโ€ โœ” Landmarks create separate visibility clusters โœ” Ranking is intent-based (price, demand, behaviour) โœ” Visibility changes with filters, dates, and context ๐Ÿ’ก ๐‹๐ฎ๐š๐ฎ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ: Visibility limitations are often contextual rather than technical. The goal is not to fight the map, but to perform within the audience that the algorithm is designed to serve. Read more: ๐Ÿ‘‰ luaugroup.com/google-maps-neโ€ฆ #LocalSEO #GoogleMaps #SearchVisibility #NeighbourhoodRankings #BusinessRanking
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Luau Group
Luau Group@LuauGroupยท
๐ŸŒธ๐Ÿฃ ๐‡๐š๐ฉ๐ฉ๐ฒ ๐„๐š๐ฌ๐ญ๐ž๐ซ ๐Ÿ๐ซ๐จ๐ฆ ๐‹๐ฎ๐š๐ฎ! As spring unfolds, Easter reminds us of new beginnings, fresh perspectives, and the value of taking a moment to recharge. In Bulgaria, Easter is a time for traditions, faith, and meaningful family moments - a time to gather around the table, reconnect with loved ones, and celebrate togetherness and shared values. May your day be filled with warmth, laughter, and the spirit of spring. ๐ŸŒท #LuauEaster #HappyEaster #BulgarianTraditions #SpringMoments #NewBeginnings
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Luau Group@LuauGroupยท
๐†๐จ๐จ๐ ๐ฅ๐ž ๐“๐ข๐ ๐ก๐ญ๐ž๐ง๐ฌ ๐‘๐ž๐ฏ๐ข๐ž๐ฐ ๐๐จ๐ฅ๐ข๐œ๐ข๐ž๐ฌ: ๐๐ž๐ฐ ๐‘๐ฎ๐ฅ๐ž๐ฌ ๐“๐š๐ซ๐ ๐ž๐ญ ๐…๐š๐ค๐ž ๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐š๐ง๐ ๐‘๐š๐ญ๐ข๐ง๐  ๐Œ๐š๐ง๐ข๐ฉ๐ฎ๐ฅ๐š๐ญ๐ข๐จ๐ง โญ Google is stepping up enforcement against fake and incentivised reviews. In his latest article, Stefan Ivanov, Manager, Client Communications at Luau, explains what this means for visibility and review strategy. ๐ŸŸข ๐Š๐ž๐ฒ ๐ฎ๐ฉ๐๐š๐ญ๐ž๐ฌ โœ” Stronger fake review detection โœ” Increased enforcement โœ” Focus on authentic feedback ๐Ÿ’ก ๐‹๐ฎ๐š๐ฎ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ: Review management should focus on encouraging genuine customer feedback rather than attempting to influence the outcome of reviews. Read more on the topic in the full article: ๐Ÿ‘‰ luaugroup.com/google-review-โ€ฆ #LocalSEO #ReviewManagement #FakeEngagement #BusinessRating #OnlineReputation
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Luau Group@LuauGroupยท
๐Ÿ“Š 5 ๐“๐ก๐ข๐ง๐ ๐ฌ ๐ญ๐จ ๐Š๐ง๐จ๐ฐ ๐€๐›๐จ๐ฎ๐ญ ๐†๐จ๐จ๐ ๐ฅ๐ž ๐Œ๐ž๐ง๐ฎ๐ฌ (๐“๐ก๐š๐ญ ๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ ๐˜๐จ๐ฎ๐ซ ๐•๐ข๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ) 1๏ธโƒฃ ๐€๐œ๐œ๐ฎ๐ซ๐š๐œ๐ฒ ๐ˆ๐ฌ ๐ญ๐ก๐ž ๐…๐จ๐ฎ๐ง๐๐š๐ญ๐ข๐จ๐ง ๐จ๐Ÿ ๐•๐ข๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ Every dish name, description, and price helps Google understand your offerings. Inaccurate or outdated information can hurt both search ranking and user trust. ๐Ÿ‘‰ Consistency builds credibility. 2๏ธโƒฃ ๐€ ๐‚๐ฅ๐ž๐š๐ซ ๐”๐ฉ๐๐š๐ญ๐ž ๐‘๐จ๐ฎ๐ญ๐ข๐ง๐ž ๐’๐š๐ฏ๐ž๐ฌ ๐“๐ข๐ฆ๐ž (๐š๐ง๐ ๐Œ๐ข๐ฌ๐ญ๐š๐ค๐ž๐ฌ) Establish a regular process for updating pricing, seasonal items, and menu structure. Frequent updates keep your menu current and reliable. ๐Ÿ‘‰ Routine updates support local relevance. 3๏ธโƒฃ ๐“๐ก๐ž ๐‘๐จ๐ฅ๐ž ๐จ๐Ÿ ๐Œ๐ž๐ง๐ฎ ๐๐ก๐จ๐ญ๐จ๐ฌ High-quality, accurate photos influence engagement and decision-making. Avoid stock or AI-generated images; authenticity matters. ๐Ÿ‘‰ Correct visuals boost clicks and interactions. 4๏ธโƒฃ ๐Š๐ž๐ž๐ฉ๐ข๐ง๐  ๐˜๐จ๐ฎ๐ซ ๐Œ๐ž๐ง๐ฎ ๐„๐š๐ฌ๐ฒ ๐ญ๐จ ๐‘๐ž๐š๐ Organise sections clearly, use descriptive names, and include concise descriptions and prices. A readable menu improves both user experience and search performance. ๐Ÿ‘‰ Clarity = better discoverability. 5๏ธโƒฃ ๐–๐ก๐ž๐ง ๐”๐ฌ๐ข๐ง๐  ๐€๐ˆ ๐จ๐ซ ๐๐ƒ๐… ๐ˆ๐ฆ๐ฉ๐จ๐ซ๐ญ๐ฌ - ๐€๐ฅ๐ฐ๐š๐ฒ๐ฌ ๐‘๐ž๐ฏ๐ข๐ž๐ฐ AI-generated menus or PDF uploads can save time, but always check for accuracy, structure, and correct images before publishing. ๐Ÿ‘‰ Manual review ensures reliability and trust. ๐Ÿ“Œ We share 8 detailed actions in our full article โ€“ find the other 3 on our blog: ๐Ÿ‘‰ luaugroup.com/the-living-gooโ€ฆ #GoogleMenus #LocalSEO #GoogleBusinessProfile #MenuOptimisation #LocalVisibility
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Luau Group@LuauGroupยท
๐“๐ก๐ž ๐๐ž๐ฐ ๐๐ข๐ง๐  ๐๐ฅ๐š๐œ๐ž๐ฌ ๐ƒ๐š๐ฌ๐ก๐›๐จ๐š๐ซ๐: ๐Š๐ž๐ฒ ๐‚๐ก๐š๐ง๐ ๐ž๐ฌ ๐š๐ง๐ ๐–๐ก๐š๐ญ ๐“๐ก๐ž๐ฒ ๐Œ๐ž๐š๐ง ๐Ÿ๐จ๐ซ ๐Œ๐ฎ๐ฅ๐ญ๐ข-๐‹๐จ๐œ๐š๐ญ๐ข๐จ๐ง ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ๐ž๐ฌ ๐Ÿ“๐Ÿ’ป Launched on 3 October 2025, the new Bing Places Dashboard brings a modern interface and improved functionality, though early transitions had temporary challenges. In her full article, Martina Koleva, Online Marketing Expert at Luau, covers the early hurdles, progress, and key updates. ๐ŸŸข ๐“๐ก๐ž ๐๐š๐ฌ๐ก๐›๐จ๐š๐ซ๐ ๐Ÿ๐ž๐ž๐ฅ๐ฌ ๐œ๐จ๐ง๐ฌ๐ข๐๐ž๐ซ๐š๐›๐ฅ๐ฒ ๐ฆ๐จ๐ซ๐ž ๐ฌ๐ญ๐š๐›๐ฅ๐ž ๐š๐ง๐ ๐ซ๐ž๐ฅ๐ข๐š๐›๐ฅ๐ž ๐ง๐จ๐ฐ: โœ” Core business details are now accurately displayed. โœ” Key information, such as addresses and primary categories, has been restored. โœ” The search function works as intended. โœ” Loading more than 20 businesses per page is now possible, although it may require a short wait. ๐Ÿ’ก ๐‹๐ฎ๐š๐ฎ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ: Monitoring, adaptability, and structured management remain essential. Read the full article now: ๐Ÿ‘‰ luaugroup.com/bing-places-daโ€ฆ #LocalSEO #BingPlaces #BingMaps #DashboardUpdates #BusinessManagement #MarketingInsights
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Luau Group@LuauGroupยท
๐Ÿ‘€ #GoogleBusinessProfiles now show a new field for Primary chat under Place Page #Attributes for #venues like #restaurants and #bars. Options include WhatsApp, Facebook Messenger, LINE, KakaoTalk, and SMS. Another signal Google is pushing more direct customer interaction. ๐Ÿ“
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Luau Group
Luau Group@LuauGroupยท
5 ๐“๐ก๐ข๐ง๐ ๐ฌ ๐ญ๐จ ๐Š๐ง๐จ๐ฐ ๐€๐›๐จ๐ฎ๐ญ ๐†๐จ๐จ๐ ๐ฅ๐ž ๐•๐ข๐๐ž๐จ๐ฌ (๐๐ž๐Ÿ๐จ๐ซ๐ž ๐˜๐จ๐ฎ ๐”๐ฉ๐ฅ๐จ๐š๐ ๐Ž๐ง๐ž) ๐ŸŽฌ 1๏ธโƒฃ ๐•๐ข๐๐ž๐จ๐ฌ ๐๐จ๐ฐ ๐€๐ฉ๐ฉ๐ž๐š๐ซ ๐๐ซ๐จ๐ฆ๐ข๐ง๐ž๐ง๐ญ๐ฅ๐ฒ ๐จ๐ง ๐†๐จ๐จ๐ ๐ฅ๐ž ๐Œ๐š๐ฉ๐ฌ In many cases, videos appear directly after the primary image in the media carousel, increasing their visibility. ๐Ÿ‘‰ Motion attracts attention faster than static visuals. 2๏ธโƒฃ ๐€๐ฎ๐ญ๐จ๐ฉ๐ฅ๐š๐ฒ ๐‚๐ซ๐ž๐š๐ญ๐ž๐ฌ ๐ˆ๐ง๐ฌ๐ญ๐š๐ง๐ญ ๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ Videos automatically play as users scroll, capturing attention and encouraging interaction. ๐Ÿ‘‰ More engagement = stronger behavioural signals. 3๏ธโƒฃ ๐Š๐ž๐ž๐ฉ ๐€๐ญ ๐‹๐ž๐š๐ฌ๐ญ ๐Ž๐ง๐ž ๐‘๐ž๐œ๐ž๐ง๐ญ ๐•๐ข๐๐ž๐จ ๐ข๐ง ๐ญ๐ก๐ž ๐Ž๐ฐ๐ง๐ž๐ซ ๐†๐š๐ฅ๐ฅ๐ž๐ซ๐ฒ Maintaining at least one up-to-date video reduces the chance of being replaced by user-uploaded content in the media carousel. ๐Ÿ‘‰ Maintain control over your visual narrative 4๏ธโƒฃ ๐…๐จ๐ฅ๐ฅ๐จ๐ฐ ๐†๐จ๐จ๐ ๐ฅ๐žโ€™๐ฌ ๐“๐ž๐œ๐ก๐ง๐ข๐œ๐š๐ฅ ๐‘๐ž๐ช๐ฎ๐ข๐ซ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ Duration: Up to 30 seconds File Size: Up to 75MB Resolution: 720p resolution or higher ๐Ÿ‘‰ Optimisation starts with compliance. 5๏ธโƒฃ ๐•๐ข๐๐ž๐จ๐ฌ ๐’๐ญ๐ซ๐ž๐ง๐ ๐ญ๐ก๐ž๐ง ๐“๐ซ๐ฎ๐ฌ๐ญ ๐š๐ง๐ ๐“๐ซ๐š๐ง๐ฌ๐ฉ๐š๐ซ๐ž๐ง๐œ๐ฒ Short clips of facilities, services, or team members help humanise the business and support customer decision-making. ๐Ÿ‘‰ Visibility improves as credibility increases. Want to understand how videos truly impact your Google visibility? Read our full article to explore the strategy in detail: ๐Ÿ‘‰ luaugroup.com/lights-camera-โ€ฆ #LuauInsights #GoogleVideos #BusinessVisibility #LocalSEO #ContentMarketing
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Luau Group@LuauGroupยท
๐Ÿ“๐†๐จ๐จ๐ ๐ฅ๐ž ๐Œ๐š๐ฉ๐ฌ ๐๐ข๐ง ๐•๐ข๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ: ๐–๐ก๐ฒ ๐’๐จ๐ฆ๐ž ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ๐ž๐ฌ ๐€๐ฉ๐ฉ๐ž๐š๐ซ, ๐š๐ง๐ ๐Ž๐ญ๐ก๐ž๐ซ๐ฌ ๐ƒ๐จ๐งโ€™๐ญ ๐ŸŒ Why does your Google Maps pin only appear when zoomed in, while others are visible instantly? In her article, Kamena Ivanova, our Client Communications Specialist, explains how trust signals, profile completeness, reviews, engagement, and competitive density influence map visibility. ๐Ÿ’ก๐‹๐ฎ๐š๐ฎ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ: Visibility isnโ€™t just about being listed - itโ€™s about being consistently active, well-optimised, and trusted in Googleโ€™s eyes. Explore more here: ๐Ÿ‘‰ luaugroup.com/google-maps-piโ€ฆ #GoogleMaps #LocalSEO #PinVisibility #SearchVisibility #LocalSearch #BusinessGrowth
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Luau Group@LuauGroupยท
๐Ÿ“Š 2025 ๐‹๐จ๐œ๐š๐ฅ ๐’๐ž๐š๐ซ๐œ๐ก ๐‘๐ž๐ฏ๐ข๐ž๐ฐ: ๐Š๐ž๐ฒ ๐‚๐ก๐š๐ง๐ ๐ž๐ฌ ๐š๐ง๐ ๐‹๐ฎ๐š๐ฎโ€™๐ฌ ๐๐ž๐ซ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ฏ๐ž 2025 reshaped Local Search into an AI-driven trust ecosystem. Maps became the source of truth, reviews turned into structured data, Q&A gave way to verified answers, and profile accuracy became critical. In her blog article, our Founder & CEO, Silviya Marinova, explains what these changes mean for brands moving into 2026. Read the full article here: ๐Ÿ‘‰ luaugroup.com/2025-local-seaโ€ฆ #LuauInsight #LocalSearch #AIinSearch #SEO #GoogleMaps #ReputationManagement
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