Moses Amone

TikTok TikTok: Time to Ignite the Lite Date: 8th - May - 2026 Event: The Tusker Lite Neon Run. Distance: 5KM and 10KM Time: 6:30PM Fee: 20K [Comes with a T-shirt and 2 Tusker Lite Beers] Now, beat that! 😉 Venue: Circuit Lounge, Kololo Dial: *291# to register now 🔥🔛🔛🍻

@BillEdgarTimes Says a lot about the management structures at those clubs. 😳

Sept: Forest sack manager Oct: Forest sack manager Jan: Chelsea sack manager Feb: Spurs sack manager Feb: Forest sack manager Mar: Spurs sack manager Apr: Chelsea sack manager

The club is slowly but surely taking the same direction that Manchester United did, following the takeover by the Glazer family, "American owners" Brace yourselves. With the current ownership structure, we're set for a very long ride.

@jurgen_nauditt "...like a pubescent boy with fireworks." - end of quote 😂

Trump, the biggest failed strategist in US history, has plunged America into a strategic catastrophe. During his self-proclaimed “victory parade” against Iran, he squandered at least 45% of the US's precision-guided missile arsenal in just seven weeks—including half of all THAAD missiles and nearly 50% of Patriot interceptor missiles. This isn't some fake news blog reporting this, but CNN, citing a CSIS analysis and internal Pentagon data. The result? An “imminent risk” of munitions depletion should a real conflict erupt in the coming years—for example, with China. Trump has ruined the US defense capability for years to come. And for what? For nothing. No regime change in Iran. No destroyed nuclear program. No strategic breakthrough. Just a shaky ceasefire that gives the mullahs time to rearm while America stands naked. Trump, the great “Art of the Deal” master, has once again only produced hot air – and in doing so, burned through the most expensive and scarce weapons in the USA like a pubescent boy with fireworks.

@baronedgar Good man. That's the way to build a community 👏🏾

I will run this one slow and fun to encourage my people to join the cult.

The run MUST go on. 🥳 With that spirit, mark your calendar for the new date: Sunday, 17th May 2026. We Run So She Can. Every step you take helps keep a girl in school and build a brighter future. More time to train, more time to prepare, and more time to make an impact. Get your kit and secure your spot today: onlineaccountservices.absa.co.ug/bancassurance/…

"In recent years ​Uganda ⁠has emerged as a major regional gold processor and trader. Last year, the country exported $5.8 billion ⁠worth ​of gold, a 76% ​increase from 2024, but small-scale wildcat miners still dominate domestic ​production." - interesting stats! 🤔

@tebankadde Interesting! We've come a long way.

The First Marathon in Uganda was in 1908

Charles Onyango-Obbo: If Africa is to stop being looked down upon, the change will come when a national science foundation receives funding before MPs' Toyota Land Cruisers. It will come when a physics professor in Kampala earns more than a presidential advisor who has not read a research paper in thirty years. Until then, the moon will remain a taunt. The world will continue to look down and see a continent sitting on the most valuable launch site on the planet, using it for little more than cattle grazing and political rallies. zurl.co/k3wMu

Gogonya Go-Gators Weekend Run (Makindye to Kajjansi and Back to Munyonyo) Distance: 30KM & 21KM Venue: Makindye Forest Park Date: 25-April-2006 Time: 6:00 AM Sharp Hydration: On the house Proudly Supported by Team Kisementi & Team Together To register: WhatsApp +256701107188

POTUS is laying out two courses of action—a negotiated settlement, or a major escalation. There is a third option, and he should take it: recognize there is no way to force a positive outcome and simply leave. The region is not ours to fix. President Reagan chose this path in Lebanon in ‘84, withdrawing U.S. forces after the Beirut barracks bombing once it became clear the mission’s stabilization goals could not be met, effectively ending direct American military involvement and avoiding a deeper quagmire and long-term entrenchment in the region. A negotiated settlement is unlikely to work or be taken seriously by the Iranians unless we make concessions on the enrichment issue. As we saw yesterday in the SOH, the IRGC is empowered to act without the consent of the civilian leadership, so it’s likely they won’t honor any deal reached. A major escalation will lead to a very destructive outcome for Iran, the region, and eventually the U.S. If POTUS chooses brute force and targets civilian infrastructure, we will create another generation of radicalized Iranians who will rally around the regime and escalate the war by any means possible. If POTUS opts to strike the civilian infrastructure, declare victory, and then leave, we will only further erode our standing in the world, the petrodollar, and eventually our status as the world’s reserve currency holder. We need to get out now. Don’t double down on failure. Avoid the sunken cost trap, leave now, and put America’s interests first.

Defending champion John Korir shattered the Boston Marathon course record on Monday, riding a tailwind to outrun the strongest field in race history and win in 2 hours, 1 minute, 52 seconds – the fifth-fastest marathon of all time. cnn.it/4sNsnSC

Upgrade your kitchen with the Re-Newable Hub Electric Pressure Cooker! 🍲✨ ✅ 1600W Power | 11L Capacity ✅ Microcomputer Function ✅ Preset Timer & Overheat Protection Grab yours now for only UGX 250,000! 💰 📞 +256 3931 02858 🌐 re-newablehub.com #SmartCooking #Kitchen

We are all foreign agents We study foreign education Use foreign financial system Worship foreign dieties/gods Bow to foreign legal system Use foreign communication platforms Express ourselves in foreign languages Copy foreign policies Take foreign medicine Hold foreign burials

🚨✨ Coventry City are back in Premier League! Excellent job by Frank Lampard. After 25 years, Coventry return in PL.

@dr_RaymondM 🫥😅... hehe, ask those chaps, I almost finished them.

The go-gonya master is looking tired

We took on the Legend Marathon 42km route for our LSD run this morning! The course is ready and waiting for you. Good luck to everyone lining up tomorrow—enjoy every kilometer! 💪🏾✨ @LegendzMarathon @KyambogoRun @MosesAmone @teammatooke

@richard_tyaba @KyambogoRun @OnyiaAlbert @JuliusNkuraija @UCC_Official @kyambogou @CarrefourUG @Nivana_Uganda @kcbbankug ... the one thing I was sure about is that you your ka one 50KM medal 🏅 🤣 💪🏾🔛🔛 to the 2nd May 2026 edition.

@KyambogoRun @OnyiaAlbert @JuliusNkuraija @MosesAmone @UCC_Official @kyambogou @CarrefourUG @Nivana_Uganda @kcbbankug Down the Memory Lane of the past @KyambogoRun Runs (documented ones) For the past 14 editions I think have done like 11 or 12

Did you know that a marathon is equivalent to 42km? 🙊 and anything beyond that merges into an ultra.💪 The Ultra Challenge Run of all times 🏃‍♂️🏃‍♂️ Is here yet again🤹🏽 Maybe you are wondering how do I get to register for the run⁉️ Don’t stress 👎 Here is a simple way to jump on to the Ultra. Dial *244*9# Enter the Merchant code ; 124810. Fall in and let’s enjoy the ultra together for a better tomorrow. #EnvironmentalConventionsWithTreePlanting #AFruitTreeInEveryFamily #KyambogoUltraChallengeRun

@IRANinZIMBABWE ...! 😅😂🤣

Bad mood= strait of trump Normal mood= strait of Hormuz Good mood= strait of Iran

@DailyMonitor I'm trying to imagine myself liking or getting excited about this report, yet the reality isn't reflected in my bank account or wallet as a Ugandan! 🙃 🤔 😅

Uganda ranked second fastest-growing economy in Sub-Saharan Africa – IMF bit.ly/4cQD55O #MonitorUpdates

@kezio_musoke @UgandaMediaCent On point 2. wabade okulukunyira mu answer. It's, "...an NRM government mouthpiece."

#LongPostAlert I #ExpertOpinion Dear @UgandaMediaCent, here is some free (but expensive-sounding) advice on patching your brand before attempting to fix ‘brand Uganda’. To be honest. Right now, the centre feels more like a notice board. In a world where governments are building media ecosystems, the centre still issues statements and communicates as if it’s 2003. Here are 10 expert suggestions for how you can fix it. 1⃣. The centre has no identity, or does it? If it does, it’s a borrowed identity. The national emblem is not your logo in its entirety. It’s everyone’s logo. If you want to be taken seriously as a modern communications institution, build a distinct visual identity, including colours, fonts, templates, and brand elements (that can easily be associated with Uganda). You need to start thinking less of the “coat of arms” and be cleaner, sharper, and more recognisable. Even the central banks and revenue authorities have distinctive identities. 2⃣. What exactly are you as a media centre? Are you an NRM government mouthpiece? A national information hub? A media liaison? President Museveni’s personal media dissemination centre? Right now, you’re trying to be everything and, honestly, landing nowhere. Clear positioning builds trust. Without it, you are just another voice in an already noisy government choir. 3⃣. The media centre needs to communicate like humans. Like Ugandans! Not like circulars. Ugandans don’t read statements. A majority of today’s news consumers scroll on their phones.  If your communication sounds like it was drafted by three government committees and approved by ten people, it’s already lost. Simplify. Be direct. Be understood. Also, your press releases are a little too frequent. Your press conferences are too long. You might need to review that. 4⃣. Your digital presence needs an urgent revamp. Let’s not sugarcoat it. Your digital platforms feel scattered, inconsistent, and underwhelming. Your website is not befitting. It’s ugly. You have a paltry 7K followers on Instagram, and your Instagram page looks like a content-dumping ground. You have no strong LinkedIn presence (you’re missing out on engaging policymakers, professionals, and global stakeholders). There is an unbranded YouTube channel for a certain Uganda Media Centre with a paltry 700 subscribers (they should at least be double that). Visibly, there is no real YouTube content strategy beyond numerous clips of press briefings. No Flickr presence, your visual assets and depository. No Tik Tok. Visual identity? Inconsistent at best. Meanwhile, globally, over 60% of people now consume news via social media. That means your first impression is digital, and right now, it’s your weakest entry. Here is what you (could) need: ▪️A cohesive visual system across platforms. ▪️A content strategy, not just uploads. Invest in a studio setup and podcast format (owned and managed by Uganda Media Centre). ▪️Create some engaging formats featuring Ugandan voices from business, tourism, sports, and culture. Uganda is not short of interesting personalities for this. You have @wekesa_amos for tourism, and Joshua Baraka (currently a major export of Ugandan music). You have @rkabushenga et al. You can also partner with leading clean podcasters in the diaspora. The idea is for you to create a community. Please note that news narratives are no longer sourced; they are now scripted and produced. 5⃣. Not everything warrants a press briefing. The weekly podium-style media engagement format (with shabby banners in the background) needs to evolve. It’s tired and boring. Shouldn’t the media centre be a centre of excellence? Shouldn’t it be a brand custodian for the whole country? To break away from, or at least mix in with, these many press briefings, start by turning lesser-known policies into short videos, infographics, and explainers. That recent AI-generated video from filmmaker Loukman Ali was a weak attempt at content creation. For example, the recent copyright law that provoked debate among different stakeholders could have been fodder for the kind of content the media centre can break down for the public. What can you tell a 22-year-old Ugandan about it? If a Gen-Z doesn’t find your press briefings impressive in 30 seconds, you’ve lost an entire generation. 6⃣. Once again, media relations are not necessarily about hosting press conferences. Journalists don’t need an open-tent gathering every now and then; they need a partner. Build relationships. Visit newsrooms. Engage and cultivate media influencers. Recognise them monthly. Rethink the idea of media awards. Blogger awards. The most influential TikToker or YouTuber. Work with credible digital voices. Better yet, train and empower emerging media creators. If you don’t shape the narrative ecosystem, the naysayers will, and they already are. 7⃣. How ready are you for crisis communication? Uganda’s PR challenge is not breaking news, and we all know what is missing. ‘Bad news from Uganda’ is beginning to seem normal. The centre needs structured responses, including up-to-date fact sheets, rapid-response messaging, and consistent alignment among spokespersons. Recently, we were in a crisis over news that Uganda would send troops to Iran to defend Israel. This was triggered by X tweets from top officials. A Ugandan UN ambassador responded differently. A foreign affairs official responded differently. A friend of the top official involved in the debacle responded as well, differently. Uganda Media Centre didn’t pronounce itself on the matter. The centre was silent. The silence on such issues creates confusion and erodes reputation. 8⃣. Too many voices, no single message! With Uganda’s PR and communications today, the Uganda Police say one thing, the parliament’s spokesperson says another, the judiciary adds spice, and the Minister of Youth voices yet another opinion. The result? Confusion and, most times, global embarrassment. The Uganda Media Centre should coordinate messaging rather than compete with it. 9⃣. Not All Audiences Are the Same (And that’s the point). Gen Z, foreign investors, foreign diplomats, and foreign media are all different. And yet the Media Centre should be designed to speak to all of them using different tones. How does one respond to an article in The Economist, a professor at Harvard, a would-be Chinese investor, or a disgruntled youth in the Middle East? Segment your communication. Tailor your tone. 🔟. Lastly, the big question is: Who trusts you? Have you ever measured your credibility? The Uganda Media Centre needs to carry out surveys and perception audits, gather feedback loops (from the Ugandans it serves), and, from this, build thought leadership by publishing insights, issuing newsletters, hosting experts, inviting scholars, and creating a network of credible voices tied to its platform. This article is originally published on the Business Insights Africa I @Afro_Insights website here [link] bizinsights.africa/commentary-10-… #BrandUganda