Sam Wasserman🦞

I spent 25 years as a Filmmaker. Showrunning, directing, and producing TV, films, and commercials for dozens of major networks and global brands including Apple+, HBO Max, Discovery, MTV, YouTube Originals, and many more. Won an Emmy. Led crews of 300+. Led projects with Mark Hamill, Joseph Gordon-Levitt, Kim Cattrall, Logic, the Kardashians, Nelly, Meek Mill, and a U.S. Presidential campaign. Then I went quiet. I became a Creative Technologist and AI Systems Architect. Spent the last few years heads down, learning every tool, trying every framework, breaking things, rebuilding them, pushing past the limits of what these systems can do. And my own limits. I iterated over and over and over. When something broke, I figured out why. When a tool couldn't do what I needed, I built the tool. When I hit a wall, I went around it. I'm now building custom agentic AI ecosystems — multi-agent systems that run 24/7, autonomously managing operations, generating content, and scaling business workflows for elite individuals and major companies. I haven't had this much fun in years. It's the same feeling I had as a kid picking up a camera for the first time — falling in love with something so deeply that you can't stop thinking about it. Except this time the creative possibilities are truly endless. We are only limited by our own fears — not the tools. I'm all in. This is where I'll share what inspires me, what I'm experimenting with, what I'm building, what I'm breaking, and everything I'm learning along the way — at the intersection of Tech, AI, Agentic Systems, and 25 years of creative leadership. Follow along if you're curious about the exciting and unknown that lays ahead — from someone diving in head first every day, not just talking about it.

@BannedPentaYay1 @CoinMasterGame @KimCattrall That was not made with AI that was shot irl.

@SamJWasserman @CoinMasterGame @KimCattrall A good ad for a generic mobile game? Made with AI? In this economy?

Another commercial I directed for @CoinMasterGame starring the one and only @KimCattrall. These spots were such a blast to shoot, insane hours and amount of setups in 1 day for multiple spots, but so proud of how it turned out. Kim had such comedic range, amazing to witness.

SpaceX to acquire Cursor for $60B in stock days after blockbuster IPO techcrunch.com/2026/06/16/spa…

@BLVCKLIGHTai not sure why but the sequined dude reminds me of buffalo bill when he was dancing to goodbye horses.🤦‍♂️

On April 30th, 2026, we released what we thought was a standalone Route 47 Public Access clip. A garage game show. Christmas lights strung badly. A hand-painted wheel with segments reading PRIZE, DOOM, TRY AGAIN, REGRET, and something called FOIBIO. A host in a silver sequined tuxedo with too many teeth and a pompadour that has never moved, looking directly into the camera and delivering his catchphrase: "Welcome welcome welcome — you actually came!" Nobody had come. It was a catchphrase for a show that had no guests. We assumed that was the joke and moved on. We were wrong about what it was. Forty-seven days later, Reggie... a magenta-pink-skinned man in a vertical-stripe sequined blazer who spent an evening watching his ceiling lightning descend, his living room geometry fail, and a dimensional portal open in his far wall walked through a door and ended up on Route 47. He started walking toward the Algorithm Corporation power plant because that is what you do when you arrive somewhere you don't recognize. He had his keys. He had his system. He found the studio. The April 30th clip was not a standalone transmission. It was an original air date. The host's catchphrase was not a bit. It was a broadcast that traveled forty-seven days to find the right person. Route 47 Public Access: Reggie Spins the Wheel of Fate is now in production. The wheel has been spun. DOOM has been landed on. The Obliteron Clause has been invoked. The economy has been acknowledged. The re-spin is in progress. The host has been waiting since April 30th. So has the wheel.

I actually thought these were delicious back then. I had them again a few years ago... not so much. But the commercial still rocks.

@Diesol Congrats! Big Milestone. btw I sent a few emails a while back not sure if you got them.

Promise HQ open for business!

@richardzphotoz @gaby_goldberg @eriktorenberg @bhorowitz @pmarca Wish I was there. Keep up the great work

New Media Summit Day W/ @gaby_goldberg @eriktorenberg @bhorowitz @pmarca

I meant "stringouts" I hate autocorrect on the phone

This is pretty wild @thetomkim if it can do a decent job with early assemblies and strong outs it could actually really empower the human editor to have time To do the work they really wanted to do. Excited to see if this helps a hybrid approach.

@seanthebest exactly

Indeed, a lot of the anti-AI crowd seem to imagine that AI enthusiasts want "press button" capability, and to be fair some do, but many are more excited by the creativity feedback loop it makes possible.

@promise_ai @gstrompolos @jamiebyrne @Diesol Congrats

First day at the Promise studio! @gstrompolos @jamiebyrne @Diesol

@chrisheatherly One shot = 60 shot iterations ;)

WHY DONT PEOPLE GET THAT ONE SHOTTING IS NOT WHERE ITS AT????

Kimi-K2.7-Code lands as the #3 open model in the Code Arena: Frontend, #19 overall. In the Code Arena: Frontend models are evaluated on agentic frontend coding tasks from real users building apps and websites (HTML and React).

This could be a huge deal. I suspect more of this to come. Obviously you already have Omni and Nano Banana and Veo inside of Gemini but soon we could see more direct integrations.

@electric_faces I had it train me How to speak. Glad to hear it’s working.

@SamJWasserman Did AI write this or is it just you've internalized AI voice so aptly we can't tell?

The breakthrough in AI film is not “press button, get movie.” It’s iteration speed. More versions, faster feedback, cheaper experiments. That does not kill craft. It raises the bar for what's possible.

@trevin @Jehong_Ahn @Remotion @HeyGen Same

@Jehong_Ahn @Remotion i used @Remotion for a long time but am a @HeyGen Hyperframes convert

I've known about @Remotion for years, but only now got around to actually using it. Shame on me. A couple of thoughts after going through a tutorial: 1. React was truly a paradigm shift. Instead of updating only the parts that changed, it recalculates the entire UI whenever state changes. It seemed inefficient at first, but that idea has evolved beyond the web—through React Native and all the way into video creation with Remotion. 2. CSS is amazing. Remotion ultimately runs on Chrome. Flexbox, Grid, Transforms, and other web technologies can now be used to create videos. Sometimes innovation comes not from pursuing efficiency, but from embracing what initially looks inefficient. And in the age of AI agents, Remotion may become an especially powerful tool. Videos are no longer edited by hand—they can be described, generated, and refined through code.

@ChrisGwinnLA @DrDreams @ralphbakshi Even Silicon Graphics got hate back in the day when they were behind Jurassic Park and Terminator 2 - and pretty sure they were the best of the best back then.

@DrDreams @SamJWasserman @ralphbakshi Note, too, that Gene mentions to common criticism back then that rotoscoping was considered cheating by animation purists!

Bakshi goes over the making of "American Pop" in 1981 on NBC news

@DrDreams @ChrisGwinnLA @ralphbakshi @DrDreams I just pulled something crazy off last night and today - was able to put myself into the computer as a 3d avatar and use it in multiple generators and then accurately change my shirts, you could easily put yourself in that suit and make this tutorial. Would be awesome.

@SamJWasserman @ChrisGwinnLA @ralphbakshi "the picture starts moving if the animator is good" lol amazing. I need to get a suit like that but yeah this is the right vibe for AI tutorials for sure.

I've been using @HeyGen @HyperFrames_ a bunch and it's super useful. I suggest trying it out and it's free for most use cases.

@DrDreams @ChrisGwinnLA @ralphbakshi 100 percent would be awesome if you made a walkthrough of the tools you use and how you made one of your great videos but did it in the style (visually and audio) of this clip.

@ChrisGwinnLA @ralphbakshi Amazing thank you! I have work to do!