Angehefteter Tweet
“Why healthcare?” I get this question a lot.
Over the last 3+ years as a LinkedIn strategist and ghostwriter, I’ve worked across industries: real estate, D2C, SaaS, deep tech, FinTech, consumer education, medspa, therapy founders, CXOs, PhDs… you name it.
I could have stayed a generalist. Chose healthcare (and wellness) instead.
Because this one became personal.
During lockdown, like many people, I wasn’t okay. Physically or mentally.
I started working out, sometimes twice a day, to feel stable. To feel strong. To feel in control of something.
That phase changed how I see health.
Someone once said:
When you’re healthy, you have a hundred problems. When you’re sick, you have only one.
Health is beyond physical fitness.
Mental clarity. Emotional stability. Confidence in your own skin. Longevity. Energy. Agency. All of that is a part of your well-being.
After working closely with a medspa founder… a therapist for parents and teenagers… and leaders building in wellness I realized:
This is where I want to build.
Not just content. But distribution for people who make others healthier.
Protein brand founders.
Therapists.
Practitioners.
Coaches.
Nurses.
Wellness operators.
Anyone building in health, physical, mental, emotional.
Health is leverage for the next decades of someone’s life.
And I want to help the people building that leverage tell their stories better.
It hasn’t been easy convincing healthcare leaders to show up online.
But their work deserves visibility.
If you’re building in healthcare or wellness (even adjacent to it), I’d love to do a LinkedIn profile audit at no cost, and also, no strings attached.
PS: I have already done it for a bunch of people, did spam a bunch for offering profile audits, did get blocked by a few, but I'll keep doing it anyway.
English
