Eric Miller
1.5K posts

Eric Miller
@ericdmiller3
Serial entrepreneur, Golf obsessed, AI adopter and consultant.
Jupiter, FL Beigetreten Temmuz 2013
630 Folgt426 Follower

@ChrisGotterup or @MattFitz94 for the @TheMasters green jacket this week? I want to put some money on it…🤷♂️
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@MyGolfSpy Why is Blackstone worried about marketing..🤷♂️. Someone fill me in on the motive behind the this. My guess is PR sport washing move like the Saudis do to improve their image and likability around the globe.
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@DivotDoctrine $140+ tax for a muni round in my area just to leave pissed at your game. But yeah… the polo is the bad investment..🤔
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@noahiglerSEO I haven’t seen this happening in our market. I’ll def be on the lookout for it.
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The Map Pack used to be a conversion tool. Someone searches "plumber near me," sees 3 businesses, taps call. Done.
Now, Google is turning it into a discovery tool. You show up, but the customer has to click into your profile, read your reviews, THEN decide to call.
The biggest factor isn't your city or reviews.
It's the label Google puts above your Map Pack listing.
"Places" label = 76.2% still have the call button
"Businesses" label = 0.9% have the call button
Read that again. 0.9%.
And here's the problem for home service businesses specifically...
Plumbing: 2.2% call button rate
HVAC: 5.6%
Roofing: 1.1%
Electricians: 3.3%
Lawn care: 2.2%
Damage restoration: 0%
House cleaning: 0%
The businesses that DEPEND most on phone calls are the ones losing the button.
So what does this actually mean?
1. Your GBP matters more than ever. People are landing on your profile before they call now. Reviews, photos, services list, business description... all of it matters more.
2. Your website's conversion rate matters more than ever.
Without the call button, a lot of people are going to click through to your website instead. If your site doesn't make it dead simple to call or submit a form within 2 seconds of landing... you're losing leads you already earned. CRO used to be a "nice to have." Now it's the difference between a ranking that generates calls and a ranking that just generates impressions.
3. Total call volume will probably drop initially. But the calls you DO get will be higher intent (they already read your reviews and confirmed you're a fit before calling).
4. Google Ads just got more attractive by comparison. Local Services Ads still have the call button. That gap between paid and organic just got wider. (Almost like Google wants to make more $$)
5. Your mobile site needs a click-to-call button at the very top. That extra step of friction is now built into the Map Pack... so remove it everywhere else.
6. Your pinned image on your GBP is now one of the only ways to stand out. It's the ONE thing that differentiates you in the pack.
This isn't going away. Google's been rolling this out over the past year and the data shows it's only getting more aggressive.
The businesses that adapt their GBP and mobile experience will actually benefit from this. Higher intent calls, less tire-kickers.
The ones that don't will just wonder why the phone stopped ringing.
Happy SEOing
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i made a 3-day Claude Cowork for Beginners course, and it's yours for free
by the end, you'll have a personalized AI teammate on your computer that:
• knows your style
• connects to your tools
• and produces finished work you can send immediately
here's what you get:
day 1: install cowork, set global instructions, and run your first real task (15 min)
day 2: workflows that replaced hours of my week, including building landing pages from a description and running full competitive analyses in one prompt
day 3: skills, plugins, and connectors so cowork actually knows how you work and can access your tools
+ copy-paste prompts so you can follow along as you read
like + comment "COWORK" and i'll DM it to you
Must be following to get the DM

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@fortworthchris Updates on domestic cattle and future cost to consumer updates. Will we ever see prices come down? Or like many other commodities, is going to remain high longterm.
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@NUCLRGOLF Understand carry distances/dispersion and play the course to the fat part of the greens/fairways.
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🚨⛳️🏌️♂️ #DISCUSSION — If you’ve broken 80, what’s one tip you would give your fellow golfer trying to do the same?

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@clinjar Interesting business model. Most ideally suited to states that have cold weather. I considered opening a SIM style of biz here in Jupiter with a friend but couldn’t get fully behind the idea. This model looks really high end. I’m sure it’s pricey
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@ia_william Soo what happens when platforms like YouTube eliminate all of the AI generated content from their platform as they have discussed doing already? Genuine question
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@PromptSlinger @noahiglerSEO Yeah curious how they are going to blend this in with their current advertising model and becomes sponsor driven advertising spots instead of organic authoritative answers/company recommendations.
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@noahiglerSEO Plumbers already pay $30-50 per lead on Google local ads. An AI layer that answers before anyone clicks through isn't a feature for small business. Curious how long before 'get recommended' just means 'pay more'
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@razib_ul47671 Im going to upload this guide to Claude and sit back and wait for it to print money for me. Delightful…😂
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@DivotDoctrine Love Jake Knapp, huge fan! 100% chance this does not happen..🤣
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@ericdmiller3 No, only the primary cited business benefits. Other names are just context.
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I got a local HVAC company mentioned by ChatGPT in 72 hours.
No SEO.
No backlinks.
No waiting months.
Here's exactly how:
Most people think LLMs pull from:
• Google rankings
• High DR websites
• Old established brands
Wrong.
LLMs pull from recent, structured data that looks like news.
The strategy:
1. Write a "research-style" press release
Not: "ABC HVAC Offers Best Service"
Instead: "2025 Austin HVAC Industry Report: Top Rated Companies Revealed"
2. Include a comparison table
AI loves structured data.
Tables, rankings, star ratings.
3. Distribute through PRWeb or similar
Cost: $200
Time to publish: 24 hours
4. Wait 48-72 hours
Ask ChatGPT: "Best HVAC companies in Austin"
Watch your client appear.
Why this works:
AI treats press releases as trusted sources.
Especially when framed as "research" or "reports."
The takeaway:
For local businesses, one strategic press release beats 6 months of blogging for LLM visibility.

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@JonReddcorn @camyoungburner Yeah that didn’t last long before they filled it in…🤣. Was an honor to get to play at this facility. It’s like stepping back in time!
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We’ve decided the Google game isn’t for us it will be forever a pay to play situation. Real human relationships and referral partners is where it’s at Longterm. Investing in that over crazy expensive ad campaigns, CPC, LSA, Micro-sites and then an agency to manage it can be more trouble than it’s worth.
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