
Someone started checkout and left.
This is your hottest lead. Credit card probably in hand. One click away from buying.
Your checkout abandonment flow should reflect that:
→ First email within 30-60 minutes
→ 4-5 emails total (intent is there, they won't be annoyed)
→ "Complete your order" not "continue shopping"
→ Show the exact product in the email with image and price
→ Add reviews or UGC in email 2 to handle doubt
→ Incentive in email 3 if you're using one
→ Founder note in email 4 asking if something's wrong
You don't treat a window shopper the same as someone at the register with their wallet out.
Your emails shouldn't either.

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