Matt Clark

@douglauretano @HatesAdtech I vividly recall an agency requesting “transparency” of us at Undertone many years ago The sales director paused and asked “what do you mean by that?” To which the agency replied “I don’t know, but I know all my other partners give it to me”

@HatesAdtech I don't think it's all that complicated. The word transparency is just a boogeyman in adtech - not a real concept or aspiration. It is a broad, yet "serious" claim that is hard to prove, used by various stakeholders to justify action with a true goal that they'd rather not state.

I have a shower thought for all of you. I think that things are coming to a head because of misalignment -- namely around the word Transparency. To the ad tech layman, transparency means "i want to know every participant in the supply chain and how much they're taking." We have seen significant product development around this with middling efficacy or adoption. This interpretation of "transparency" makes assumptions about a desire for "efficiency" or "optimization." This is where I think we've gone awry. There's another interpretation of "transparency." The alternative interpretation is "I want to know what you're doing to the extent that it can make me look bad." Same word, radically different intent. The latter has nothing to do with efficiency -- in fact, a desire for inefficiency and lack of absolute transparency is not at all at odds with the latter definition, while those two things are quite at odds with the former. As is every product manager's nightmare, I fear our industry may have been building features for the former, when the desire is for the latter. I think this is an artifact of sanitized public discourse being at odds with product realities. I really don't mean to pass judgment here, but there seem to be a lot of surprised pikachu faces out there, and I can't say that I'm one of them.

@AdtechGod vimeo.com/98720197?fl=pl…

Remember when everyone was all about saving the environment and then suddenly we all moved on to focus on profits again.

@aripap @BishPlsOk @HatesAdtech For the record we also have BD staff

@BishPlsOk @HatesAdtech I wrote em

Okay, something for all you MCP goofballs to noodle on, since when has the ability to read and integrate with RESTful APIs been the "limiter" in ad tech? The limiter is integration verification, gatekeeping "business devlopment people" managing their "queues" on their annoying little "power trips," and contracts, not the "lack of a standard." Are we going to outsource all inbound integration requests to MCPs? Don't get me wrong, this would be fucking great, but you could also solve this by creating self serve APIs. Has anyone spoken to the lawyers and "troubleshooting" people about any of this? BTW screenshot this tweet to make fun of my MCP later.

@Brahhky @EricTilbury_RTB Tell us which platform you’re using and I promise to reply “no comment”

@EricTilbury_RTB hmmmm now I'm curious. I've heard of other platforms that are built on top of it. Now I'm wondering if I've been on one all along...

Beeswax is undoubtedly the DSP for programmatic experts. I believe the only reason they lack the market traction of The Trade Desk is that The Trade Desk provides pre-built tools for users, while Beeswax emphasizes here are all the levers, build as you see fit, allowing users to customize and control their campaigns. These approaches target two distinct types of buyers.

@LaurenFWetzel Over 4 years since we got bought by a $126B company and I still get weekly emails offering us accounts receivable financing.

I naively thought these emails would stop and I just deleted 20+ from the past two days on this exact topic. 🫠🫠🫠

@aripap @AdtechGod

@AdtechGod This was a joke for like, three people.

This effectv-ly spotlights how the brand is universal to getting to your audience, express.

@aripap @JonathanMoffie Ad tech mad libs “Combine ___________ with media into an ad network and it works as a business model”

@JonathanMoffie Agreed, combined with media into an ad network works as a business model.

You’re not wrong, @aripap 😉 🚫 Creatives only 🚫 Dumb AdTech pipes ✅ GenAI Creatives + AI Agent optimizing your media spend streamr.ai combines both to drive what advertisers really want…ROAS

@jtot415 At that point why not just go back to managed service? No data sharing means the DSP is just an expensive ad server.

The whole point of a Pub-side clean room will be to “turn off data sharing through RTB extensions”. As a publisher and marketer… The SSP and DSP shouldn’t know anything more than the auction_id and deal_id.

@jamesIII @Scrilla100 I understand the difference between the two technically. As a buyer, though, what is it about duplication from header bidding that I should consider differently than duplication within a single SSP?

@mbclark @Scrilla100 Not to speak for Scott but my read on this is the difference between HB, and a more nefarious practice of one SSP sending multiple requests for the same ad opportunity (and same format) order to appeal to algos which seemingly tend to favor volume.

Just to be clear: bid duplication is specifically when one SSP sends multiple bid requests for the same impression. Bid Duplication is NOT when a publisher uses multiple SSPs for a single impression request.

@aripap @kip_pogrebenko @AmazonAds

@kip_pogrebenko @AmazonAds Snarky question. Does Amazon offer an SSP? I thought TAM was just a wrapper.

@Seth_Ulinski “Other” adexchanger.com/online-adverti…

DSP bakeoff revisited 🥧 While in sales at Dataxu, RocketFuel ranked 1st in performance for a luxury auto campaign (RFI and test drive) Competitive roster of about 8 of us (probably running in unison 😂). Q: was the RF AI ahead of its time or was it the team (managed services) that drove results? Other?

@anthonykatsur @mjbarash @IABTechLab If Tech Lab were going to do anything here (and I am not convinced you should) the value add would be some standard taxonomy for describing what targeting logic sits behind the deal ID. That said I expect most SSPs wouldn’t want to use such a taxonomy if it did exist.

As per my buddy @mjbarash, the @IABTechLab needs to define standards around curation. In all seriousness, can someone explain curation to me like I’m 5 years old and it does not culminate in a DealID as a solution? It feels like there is a lot of nuance to which technical standards don’t necessarily address. It may not be in our wheelhouse. 👂

@jtot415 See this is the kind of cynicism I can really get behind

DSPs: We should inversely correlate “premium” with the amount of QPS avails for inventory. It will reduce costs for stakeholders. - High volume CTV apps and webpages with 14 ad slots are no longer “premium” eligible.

My 7 year old inspecting his pajamas: “Flame resistant. Sweet.”

@pknegten It is the inevitable result of LinkedIn believing that More Connections = More Better. So you remove that pesky step of requiring a message when requesting a connection and, hey, look at that, number go up!

Anyone else have this thing happen where real people request to connect with you on LinkedIn for no actual purpose? Is it like "follow" now or is there some other explanation?

@Myles_Younger @NatrianMaxwell Lawsuit inbound from AdsGarble in 3, 2, 1…

@NatrianMaxwell That no one builds monitoring telemetry into their tech, or if they do they don't ever look at it. This is how we regularly get headlines like this: "AdsGarble Accused of Selling $9 Trillion of Fraudulent Inventory to 20,000 Advertisers Over Last 18 Months"

What’s a dirty secret you know about adtech because you work in the industry?

@aripap @AdtechGod One of these things is not like the others

@AdtechGod I’m going to try without looking: Adx Magnite Pubmatic index connatix freewheel emx colossus applovin unity inmobi TrustX Xander teads outbrain taboola tremor chocolate adform equativ improve verve vungle triplelift districtm

How many SSPs can you name without looking it up? This is in reference to the article on adexchanger. It mentioned 40 and I know there is no way I can name 40 SSPs.

@AdtechGod Top tier is only 21+? I'm not mad, just disappointed.

@AdtechGod @Ericrossonero17 glewed.tv/sellers.json Glewed seems to think it is

@Ericrossonero17 Pretty much same list I think of except I don’t think Glewed is an ssp