IAB Tech Lab

Get up to speed on the recently released AAMP 2.0 in Session 4 of our #AgenticBootcamp! Learn how the latest updates impact agentic systems along with a Buy Side integration demo. Space is limited so make sure to RSVP (even if you’re on the same team)! okt.to/u5I02t

Join #IABTechLab CEO @AnthonyKatsur at Beeler.Tech’s #AIPublisherResponse event to explore how publishers can leverage AAMP to better manage AI/agent-driven traffic and use CoMP to help build scalable, high-value content marketplaces: okt.to/kJ9YHV

Check out #IABTechLab’s latest explainer video on the Privacy Standards Portfolio! Learn more about the GPP, TCF, U.S. Privacy, and Accountability Platform and how they support consistent privacy signaling and transparency across the ecosystem: bit.ly/4te0aEp

Prompts alone aren’t enough to support real-time decisioning in advertising. This is where the “Agentic Sidecar” comes in: a supporting layer that enables agents to access data, apply logic, & execute actions more effectively. More in blog by @Lemma_DOOH: okt.to/wLrK0j

#IABTechLab’s webinar on May 6 is all about AAMP-lifying Agentic Advertising! We’ll explore AAMP 2.0 & why standardized protocols are critical to making it work at scale. From interoperability to real-time decisioning, this session breaks down what’s next: okt.to/wHORc4

ECAPI V1 brings a standardized approach to event and conversion data that can reduce integration complexity, improve interoperability, and unlock more actionable insights. Latest blog by @NBCUniversal, @AttainData, and @wbd: okt.to/NnRmGk

#IABTechLab's new OpenRTB attributes now include signals for live, real-time, and first-run content! These updates bring greater transparency and precision to programmatic transactions around live events and is open for public comment through May 28: okt.to/ReGAJN

🚨 Last call: Early bird pricing for #TechLabSummit ends at MIDNIGHT tonight! Join the leaders shaping the Agentic Web from AI-driven consumer experiences to the future of advertising and the web economy. Don’t miss your chance to save: okt.to/W5HrYb

EARLY BIRD PRICING FOR #TechLabSummit ENDS ON MONDAY! You don't want to miss out on unpacking how AI agents and automation are reshaping the digital ecosystem & what it means for your business right now happening on May 28 in NYC. Lock in the lowest rate: okt.to/CRmFau

At #SignalShiftEurope, one theme came through clearly: the ad industry’s AI ambitions are accelerating—but its foundations may not be keeping pace. Read more in @TheDrum article on how #IABTechLab explored the collision of signal loss, privacy, AI, & more: okt.to/Zp1efR

AAMP 2.0 is here! With Pricing and Negotiation Engines, a Deals Library, Media Kit Management, and more, AAMP 2.0 introduces Buyer and Seller Agent SDKs that are ready for business. okt.to/Z51zOY. What are you waiting for? #agenticadvertising #agentic #standards

Agentic AI is reshaping how advertising gets done—but without shared rules, it risks fragmentation. #IABTechLab’s Open Direct introduces a standardized way for buyer and seller agents to discover, negotiate, and transact with transparency & accountability: okt.to/Eon3ue

AI is reshaping CTV—fast. Join #IABTechLab CEO @AnthonyKatsur tomorrow at 2pm ET at TVOT Connect as he breaks down what agentic AI really means for programmatic advertising, measurement, and the future of streaming: okt.to/UfET8x

Check out #IABTechLab's latest AAMP explainer video on how the OpenDirect Standard, along with AdCOM (the Advertising Common Object Model) to enable huge efficiencies in Agentic Direct Sales transactions! okt.to/mzOGS9

Curious about how AAMP is being viewed around the world? @IABAustralia is leaned in! Tech Lead Jonas Jaanimagi explains for @exchangewire how existing standards plus agentic processes are a recipe for success. okt.to/cyDz3k #agenticadvertising #standards #aamp

Recent @Forbes article explores how #IABTechLab’s Agentic RTB Framework (ARTF) brings AI-driven agents directly into real-time bidding for faster, smarter decisioning and lays the foundation for a more efficient and dynamic media ecosystem okt.to/Qz6pLn

Want to learn more about the Programmatic Governance Council announced this morning? Visit our website to learn about the goals and see who is part of the Council. okt.to/Kca2Yz #standards #programmatic #adtech #IABTechLab

Thanks to @AdExchanger for this exclusive overview of the new Programmatic Governance Council, which aims to bring transparency to the programmatic ecosystem, and reduce waste along the way. okt.to/o3baNw #standards #OpenRTB #Programmatic #adtech

Join #IABTechLab CEO @anthonykatsur this Wednesday at 12:30 ET on #IABPulse with Chris Bruderele to discuss our AAMP (Agentic Advertising Management Protocols) initiative! Tune in for insights on agentic systems, standardization, interoperability, & more: okt.to/H3kT7w

Check out #IABTechLab’s latest Agentic Advertising Management Protocols (AAMP) explainer video outlining our approach to Agentic Advertising and reviewing the 3 pillars of the AAMP framework – Foundations, Protocols, and Trust and Transparency: okt.to/pKRfn9