IAB Tech Lab

Join #IABTechLab this Wednesday for our Privacy & Identity in Ad Tech Workshop and walk away with a clear understanding of identity resolution, data sharing, emerging privacy technologies, and the decisions shaping the future of digital advertising: okt.to/PDm5Yr

How can publishers, brands, and content owners ensure they're fairly compensated? Watch the webinar with #IABTechLab’s Hillary Slattery and People Inc.’s Lindsay Van Kirk to learn how emerging approaches to bot management and the CoMP framework can help: okt.to/58pzCn

Shout out to Affinity Answers, Slightly, Lupon Media, Dstillery, and BeamFlow for creating their very own Data Provider agent in #IABTechLab’s Agent Registry! Interested in registering your own agent for free? Find out how here: okt.to/z7cDNk

#IABTechLab has opened a second round of public comment on the Digital Video & CTV Ad Format Guidelines, open through July 16, to help establish consistent definitions, creative requirements, and implementation guidance for emerging CTV ad experiences: okt.to/hjb4W2

Join us this Thursday for #IABTechLab's Agentic Bootcamp Session 5! This session will feature demos from HyperMindZ and Seedtag plus a look ahead at the Agentic roadmap for the second half of 2026. Expect open discussion, practical insights, and more: okt.to/kVOavQ

#IABTechLab CEO @AnthonyKatsur joined Martha Little for a conversation on the future of advertising, AI, and the infrastructure needed to support innovation. They explored how AI is reshaping one of the most human-centered industries: advertising: okt.to/BvXj5m

The systems powering today’s real-time ad decisions are the result of over 70 years of advances. At #TechLabSummit, CEO Anthony Katsur traced the journey from early AI research to the sub-400 millisecond transactions that fuel modern digital advertising okt.to/30KkLC

#IABTechLab breaks down how AI agents are poised to transform media planning, buying, & execution, and why industry standards are essential to make it all work at scale. Learn how we're building the foundations for a trusted, interoperable agentic future! okt.to/YF4wru

Join Session 5 of #IABTechLab’s #AgenticBootcamp series on June 18 in NYC! Connect with industry leaders, explore real-world agentic use cases, see a demo from BidSwitch, and help shape the roadmap for the second half of 2026. Secure your spot today: okt.to/4Tx65W

Last week #IABTechLab hosted our first-ever Agentic-themed Summit! Industry leaders came together to explore some of the biggest questions facing the future of the internet. Check out our recap of the day: okt.to/WGYV30

How do you know which Privacy Enhancing Technologies (PETs) are right for you? Watch #IABTechLab’s Privacy Lab webinar replay with Rowena Lam and @IABEurope’s Lucio Gagliardi to learn about the evolving PET landscape & our free Privacy Lab tool in action! okt.to/frAOLn

In privacy we trust, but in the Privacy Lab, we test! Join #IABTechLab’s Rowena Lam and IAB Europe’s Lucio Gagliardi this Wednesday to learn about PETs, how they work, and how the free Privacy Lab tool can help you assess them for real-world use cases: bit.ly/3PO8Yn5

That’s a wrap on #TechLabSummit! Thanks you to our sponsors: @KERV_ai, @meta, @optable_co, @Permutive, @TheTradeDesk, @CoactiveAI, @Didomi_io, @ethyca, @fastly, @ID5_io, @LiveRamp, Mobian, @weareogury, Supertab, Zeroma, @adops, @arcspan, @SecureWithHUMAN, @Lemma_DOOH, & Veylan!

Closing #TechLabSummit with one more agency! @wppmedia’s Lauren Wetzel joins #IABTechLab CEO Anthony Katsur to talk about what WPP unlocks with Agentic and how these opportunities help address fragmentation across marketing.

We can’t forget about privacy! @Didomi_io’s Jeffrey Wheeler highlights a major topic that will need attention: whether consent will become a one-time delegation across all websites and what that experience will look like. #TechLabSummit

At #TechLabSummit @Snowflake’s Eric Batscha and @dentsuUSA’s Rebekah Shalit discuss how 20–30% of client teams’ time is spent just setting up campaigns, which is why automating this process will help reclaim time for strategic work

49% of @fastly’s traffic is bots, and Simon Wistow explains how we’re moving to a bot-first web. People Inc.’s Lindsay Van Kirk also took the stage at #TechLabSummit to talk about how, after moving from a blocklist to an allowlist, they are now blocking up to 30K bots a day!

Supertab’s Joseph Varvara explains how agents consume 500x more tokens and publishers are frustrated with AI scraping content, but now they can take control of their own destiny with infrastructure (CoMP can help!) okt.to/3fAGhy

Publishers are rethinking and innovating the advertising experience, and those that do are winning. @INMAorg’s Gabriel Dorosz gets into the nitty-gritty of how AI is decimating news publisher traffic while also being used throughout publishing #TechLabSummit

Thanks to @SecureWithHUMAN for the tasty ice cream break this afternoon at #TechLabSummit!