Mike Casebolt

An exciting week for our team; we shipped our brand evolution for Mixpanel which reflects where we are headed. I'm incredibly proud of the team we've built over this past year and what we've been able to create together. 🎉

I'm super proud of the work I did with @pmarquees and a few others on building internal tooling using @cursor_ai . We created a tool that analyzed customer Gong calls, insights from our research team, and other specific/key docs like roadmap, brand strategy, ICP, etc. (This demo is fake data). From validating an idea, to creating a brief, and that brief informing copywriting, while being coached on the funnel and how to use specific brand tone of voice principles... building this was insanely exciting. All done with Cursor. Collectively, across me and two designers, built in about 100 hours.

@ItsJonHowell ...but where’s the wakeboard?! haha

new site → JonHowell.com → new me ✨

Sixteen years ago, Mixpanel pioneered event-based analytics, which transformed how products were built. Today, 29,000 teams across the world use Mixpanel to make decisions with data and innovate with their customers' needs in mind. Our legacy as the most innovative digital analytics platform continues today, as we push the boundaries of usability and design to provide powerful analytics that's also easy to use and fall in love with. Our impact continues to grow as THE continuous engine for innovation with Session Replay, end-to-end experimentation and Metric Trees. We're on a mission to help the world decide faster, move with confidence and drive measurable outcomes, no matter where you are along that journey. Thank you to every customer who entrusted us to be a strategic partner for growth and acceleration. You are the momentum behind our next 16 years!

@jessperate @heyjasperai @joshljacobs @adamho Congrats!! Dig the "Marketing, Reimagined" video.

So proud of the team for launching the new @heyjasperai today — new product, new brand, and a big leap in AI augmenting human creativity. Huge props to @joshljacobs, Tracy Chou, Joshy Coleman, Josh Baron, and @adamho 💥 jasper.ai

@apostraphi @RypeArts @mikeabbink @damiencorrell @figma Can't wait!

pumped for tomorrow’s #Config2025 panel around the evolution of brand identities with @RypeArts @mikeabbink @damiencorrell

@apostraphi 👏

absolutely thrilled to have Cam join the brand team! 🧙‍♂️

🎉 Introducing: Interactive ASCII Component for @Framer. Turn your images into interactive ASCII art with fully customizable properties. RT + comment "ASCII" and i'll send you the component :)

@learnframer @framer Wrap!

putting elements in text, while keeping everything responsive with @framer was a mystery. up until today. comment “WRAP” and i'll send you this component for free!

We’re never going there. Creativity is made, not generated. You can read more at procreate.com/ai ✨ #procreate #noaiart

Excited for this launch, curating branded product experiences!

@ItsJonHowell Congrats on the launch!

I've dedicated my career to focusing on the intersection of Brand & Product Design and I've spent years archiving branded product experiences across a variety of digital products. In doing so, I've realized there really isn't a great place to discover these types of emotive experiences and/or interactions. I've decided to fill that gap and build a place where you can explore, save, and share curated examples of brand experience design all in one place → TheBrandXP.com 🔮✨ Follow @TheBrandXP for launch updates, exclusive giveaways, and much more! 🎉

Laws of UX for Vision Pro? 🤔

📢 I’m excited to announce the 2nd edition of Laws of UX: Using Psychology to Design Better Products & Services! I’ve been quietly working on this project and today I'm happy to share that it's now available for pre-order.

What is a “great” growth rate for our product? Are we keeping up with industry average user retention? What should our marketing performance goals be? Explore answers to these questions and more in our 2024 Benchmarks Report 🚀 mixpanel.com/benchmarks/

@BrooksChambers @github Heck yeah!! Congrats.

I am beyond thrilled to share that I'm stepping into a new role leading the Brand Studio at GitHub. This team is incredibly talented, deeply thoughtful, and extremely kind. I'm so grateful for this opportunity and can't wait to learn from and grow with these wonderful people.

@courtney271 same... 😂

Slack DM: "hey…" 3 seconds later: User is typing… 3 minutes later: (User stops typing) 10 minutes later: User is typing…

Investing in your brand is a big decision, and that’s even more true for startups. We asked @Goodside_Studio's @daniellelaroy and @jstrelioff for their advice on maximizing the ROI of your rebrand—from nailing the timing to setting up the right process: bit.ly/3rx9clK

Spark will build the right report to get you the right answer, complete with the corresponding chart. Spark will be rolling out in a closed beta soon, and we’ll be working to make it more robust in the coming months.