Jess Rosenberg

Launch day is here 🚀 I am thrilled to be launching my new website today! hellomynameisjess.com It’s a compendium of my favorite brand, design, & campaign work from the past ~2 decades, thoughts, experiments, and experiences —with a sprinkle of nostalgia and delight. 1/

@tomkrcha oh no haha, your names are very similar. sorry for the confusion 🙈 would be a cool feature though!

@jessperate that's not Pencil :)

Pencil just crossed 100,000 users! Today we are introducing SWARM mode. A team of AI design agents working with you in parallel. Your autonomous design agency. Download now.

@tomkrcha Hmm not seeing it - do I need another type of plan?

@jessperate yep, you need to click on ⚡️ in the chat on the bottom, Mac/Windows/Linux apps with Claude/Codex

first time at SXSW this week and we're going all in 🤠 @mammel2 on stage at Brand Innovators leading an AI Search Forum hopper cars cruising Austin billboard at the airport spot us and tag us for a shot at custom Air Jordans 👟 we're also hosting a Happy Hour for marketing leaders 3/15 grab a spot: luma.com/3w7l2bw2

@kristakdoyle Omg same - we should compare

I unfortunately cannot stop vibe coding very silly things

Work has been very very fun 💚🧑🏼‍🎤💥

@kristakdoyle @AirOpsHQ We love to see it!

The thing I love about working for myself is I'm about to carve out two weeks dedicated fully to improving my systems and upskilling with Claude Cowork and AirOps.

Collect them all!

AirOps + Claude Connector (v 1.1) NOW HAS LIVE INTERACTIVE CHARTS Y'ALL More coming soon! Great work Berna Gonzalez, Agustín Costa and team! -- 👋 P.S. Get the Connector here claude.com/connectors/air…

@BenyaminHolley hi!

trying to find all the twitter profiles of everyone who works at Airops before i start cuz idk why not? 😏 whats the point in working at a hot ai startup if you don't get all of your coworkers to follow you on twitter 😳

@joshljacobs @meetgranola I didn't see this until now - it is gorge.

Any design Twitter acct could post something like this by itself and it would do insane numbers. And yet some are dunking on @meetgranola because can’t they see past a single mark and color choice. This is what brand is people - the sum of its parts. Undeniably gorgeous work.

A super simple letter-tracking cheatsheet for junior designers. Bookmark it now, escape junior design mode later. Rule 1: All-caps text needs to breathe. Caps-to-caps text is geometrically honest and optically brutal. When you remove ascenders and descenders, every letter becomes the same-height block. If you set labels like START NOW or SUBMIT on buttons — or eyebrow text (the small label above a headline) — with default tracking, they almost always look cramped and nervous. Rule of thumb: For any small all-caps text, loosen tracking by +5% to +10% ≈ +0.05em to +0.1em (or +50 to +100 in “tracking units”). Rule 2: The bigger the type, the looser it looks At large sizes, white space starts to dominate perception. Counters inflate. Gaps feel wider. Headlines and wordmarks start to look like they’re slowly dissolving. Rule of thumb: Above ~48pt, tighten tracking by –1% to –3% ≈ –0.01em to –0.03em (or –10 to –30 in “tracking units”) These numbers are not laws. Your eye is still the judge. But they’re very good starting coordinates. (btw, I built this whole layout in @framer — making Working Notes interactive is dangerously fun)

@0xCharlota Loving this series!!

@nlevin throwback!! loved Raffi as a kid. Wait til you get to the Hal and Blippi stage. 🥴

Baby Shark’s got nothin on Banana Phone. Raffi is the 🐐

@EmilyLonetto Right!? Maybe 2026 is when I casually slide this into @HermanMiller and @Mattel's DMs

@jessperate Honestly - these designs still hit though 💅 here’s to hoping for a Herman Miller x Polly Pocket collab in the future.

I can't believe this was almost 3 years ago!? So much continues to evolve, and more excited than ever.

@nikitabier @avstorm yawn

@avstorm x.com/i/jf/cards/sta…

Over the last few months, we scoured the world for the top posters in every niche & country We've compiled them into a new tool called Starterpacks: to help new users find the best accounts—big or small—for their interests ⬇️ Reply below with a topic you're most interested in We'll be rolling out to everyone in the coming weeks.

@jayrizpop ugh, completely agree. vibe coding is fun but it has it's limits when you try to push the visual details

everyone’s using llms to recreate the same tailwind-washed internet. clean, competent, forgettable. but what if instead of prompting “modern saas website,” we fed models old documentation, obscure art studies, pre-web typography manuals, industrial design principles, bauhaus diagrams, brutalist layouts, fluxus nonsense. where are those inputs. who the fuck is even trying that. llms like claude code don’t have to average the internet. they can collide eras. a website doesn’t have to look like 2026. it could look like dieter rams arguing with early-2000s tumblr art inside a browser. the problem isn’t that ai lacks taste it seems like we keep asking it to play it safe, or maybe were not trying hard enough.

Oregon Trail, but it’s a B2B rebrand. Will you die of stakeholder feedback, get shunned by Design Twitter, or make it onto BrandNew? #ClaudeCode

@benln Genuinely curious what the purpose of this is.

Spotted in a website footer. Every site should have this.