Specify

Join us for our first Web3 Performance Marketing Jam Session! 📍 Thursday, March 26 at 4pm UTC (12pm EDT) Listen in and meet our Cohort 1 graduates. Unfiltered and straight from the people doing the work. Set your reminders next tweet ↓

Find @rossneilson + @Madusha_PT around WalletCon, Lido and Supper Club today and say hello!

We're going live here in an hour. Join us.

@Tom_Everywhere Looking forward to hosting you Tom

@specify_sh Reminder set!

Join us for our first Web3 Performance Marketing Jam Session! 📍 Thursday, March 26 at 4pm UTC (12pm EDT) Listen in and meet our Cohort 1 graduates. Unfiltered and straight from the people doing the work. Set your reminders next tweet ↓

Come join us for our first Space tomorrow.

🎙️ Reminder: x.com/i/spaces/1qKDz…

Free access to the course is now closed. Complete the following by Friday, 20 March: > Section 7, get access to the private group. > Whole course, be on our X Space, 24 March. Any questions? Ask in the private group.

@ProffEtherPrint @ninjachiip @whatt4 Free as a bird, but today is the last day to get in and complete section 1. Take 20 mins so not a lot of time.

@ninjachiip @whatt4 @specify_sh I may want to try it ! How luck does it cost to do the course ?

Sundays are for personal growth! As an aspiring marketer in this space, Im always looking for ways to upskill my skills and knowledge. currently doing this web3 marketing course by @whatt4 and the guys at @specify_sh. Will update my notes and learning here as I go 😆 Btw shoutout to @Tom_Everywhere for introducing this to me! 🫡🫡

Get the thumbs up when results hold up.

What @rossneilson said...

Final week to get past Section 1. Get it done before March 16 to keep your free access.

@theslyfx @Belteiin you signed up Slyfox?

@Belteiin @specify_sh Congrats fren! We are so proud of you

For a long time, I’ve been observing the Web3 marketing space. And honestly? Most of the strategies being used aren’t ideal. But here’s the tricky part… I don’t entirely blame the marketers. Most projects want: • Numbers. • Engagement. • Impressions. • Vanity spikes. And everything that stops at the top of the funnel. They rarely stop to ask: Are these metrics converting into real users? Rather, they keep baiting short-term extractive users with incentives. Which I won't still blame them because it's a competitive market and everyone is fighting for attention. Most of those projects claiming "new narratives" or "innovative solutions", Already have another project solving the problem they claim to be solving with their "new tek". From time to time, questions about the marketing culture of web3 pops up on the TL, Marketers and users go back and forth about the same "GIVEAWAYS, ACTUAL USERS, & MERCERNARY USERS" for a while, then the conversation dies off. We keep going in circles, with no one actually proffering a concrete solution on how to move forward. That’s where my frustration started. After coming into the web3 space and having some experience as a community builder and creator, The thought of becoming a marketer has always been on my mind. But I didn’t just want to become a marketer. I wanted to understand: • What actually converts • Marketing rooted in performance • How to scale beyond the top of the funnel • How to build sustainable acquisition systems I tried learning with AI. It helps, but mostly at the surface level. My real question was, How do you scale to the bottom of the funnel? And that’s where experience matters. Which was exactly what I was missing. Then I came across the PERFORMANCE MARKETING course, Put together by the @w3a_academy. And just from the outline alone, I knew this was it. So I committed. Not just for the sake of completion, But because I knew if I wanted to see a new pattern in Web3 marketing… The change had to start with me. Fast forward to about a week later, I'm done with the course and now a Certified Performance Marketer. And more importantly, I now understand how to build marketing systems that prioritize real users over vanity metrics. Over the coming weeks, I’ll be sharing my thoughts on stuffs I learned about Segmentation, Attribution, Pricing Models, Testing, and so much more around Performance Marketing. So you can also have a different view of how web3 marketing should be. Btw I can't believe 3 of out 5 people voted that I'd score below 70% in the exams. Let's just say they had problems undering the >< symbols😂

@Autheo_Network @Belteiin Anyone from Autheo signed up?

@Belteiin @specify_sh Stay determined and unstoppable

@Belteiin Awesome work @Belteiin. best takeaway you could make: "how to build marketing systems that prioritize real users over vanity metrics" We hope it serves you well. Here if you have questions

🚨 FREE access to Cohort 1 of the course is ending on March 16, 2026. Haven't signed up? Do so now! Signed up? Check your email. Either way, to continue enjoying free access to the course, you must complete Section 1 by March 16, 2026. Here's what's at stake 👇

@Belteiin @IlyaBoeing @BilyanaChristov @raavii27 @alexschultz Very nice and much appreciated.

@specify_sh @IlyaBoeing @BilyanaChristov @raavii27 @alexschultz Haha didn’t even meant for it to be one, was just sharing my experience…100% fr

It was supposed to be a 5-hour 4-minute course... But somehow, I've spent over a week going through it. You are probably asking why. Well, for a start I'd say they lied. They lied about the course being just a 5 hour course. They lied about the value of the course... In fact, they undersold the value of the course as a whole.| Because what was packaged as “5 hours” is honestly a full-blown masterclass. The type people charge 5 figures for. What @rossneilson put together isn’t just theory... It’s practical, structured, and clear. And I can clearly tell it was all from experience, not just for the sake of rolling out a course. Well, as for why I haven't finished it yet, that's because I have been taking my time to go through each module carefully. To me it's not just about finishing but being able to understand and implement what is been taught. So far, I’ve covered up to the sessions on segmentation (with @IlyaBoeing ) and metrics that matter (with @raavii27 ), and those alone can shift how you see marketing forever. @alexschultz's Art and Science of Digital Marketing book referenced in the course has also been a strong companion through this process. I’m genuinely grateful to @rossneilson for putting this together. And to my mentor @BilyanaChristov you are amazing, thank you for pointing me in this direction the moment I said I wanted to upskill in marketing. I'm learning so much and soon I'd start putting some of what I learnt out here and into practice. The cohort is still open if you’re serious about sharpening your marketing skills. You can checked the quoted post for a link to sign up. PS: It’s free. And yes, there’s a certificate. Cheers from yours truly… A performance marketer in the making.

Hey everyone, we've just released a free performance marketing course, and wanted to share it with everyone here. There's over 5 hours of content, quizzes, and an exam with a certificate at the end. We've got some big marketers sharing their insights Very special thanks to: Agustin, @dorreguinho , who leads marketing @w3g_io + @SkyEcosystem Ilya, @IlyaBoeing , leading growth @zerion And Ravi, @raavii27 , leading growth marketing @CoWSwap It's behind a waitlist but I'll approve people from this group. I hope this can help more people in our industry explore performance marketing Link in the next tweet ↓

Next in our guest lecturer line up, we introduce Agustin! @dorreguinho leads marketing @w3g_io + @SkyEcosystem His session covers "Why Brand Matters in a Crowded Market" Marketing since the age of 14! Tap into all his wisdom in the "Creative & Messaging" section. Sign up ↓