
It's Me
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(´-`).。oO (XBOX will dissolve into Windows, and it’s MS’s strength…)





I genuinely think we may be witnessing the end of the “give studios the freedom to pursue their own creative vision” era that Phil Spencer often championed. I don’t want to single out any specific studios, but I imagine there are teams under a lot of pressure right now to show not only what they’re making, but why players should care and how it can help grow the platform. If Xbox is placing a greater emphasis on commercial viability, then projects with limited audience potential could face a much tougher environment going forward. Creative freedom is great, and I wish more experimental projects had succeeded. But the reality is that this industry is driven by commercial results. If Xbox’s long-term goal is to rebuild the value of the platform, then they’ll need games compelling enough to make non-PC players consider buying an Xbox. That’s also why I wonder whether we’re eventually heading toward major changes to Game Pass. Not necessarily the end of the service, but perhaps a shift away from the idea that every major first-party release must launch there on day one. Do you think Xbox is moving in that direction, or am I completely off base?





We just shared with our team the realities we need to navigate as we work to reset the XBOX business. We won't succeed by hiding hard truths, nor will we succeed by doing the same thing and expecting different results. See the note here: news.xbox.com/en-us/2026/06/…















