Tim Grimsditch

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Tim Grimsditch

Tim Grimsditch

@timgrimsditch

Marketing guy for category-defining businesses. On Twitter to learn about how citizens, innovators, investors and policy makers are fighting climate change.

London Beigetreten Haziran 2007
66 Folgt760 Follower
Tim Grimsditch
Tim Grimsditch@timgrimsditch·
@MLiebreich Consumers usually respond to surveys with positive intentions, but behave differently when money is changing hands. Will be curious to see whether this affects real transactions.
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Maxine Bédat
Maxine Bédat@maxinebedat·
What do you call a VC fund that finances Shein but also Climate?
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Maxine Bédat
Maxine Bédat@maxinebedat·
Can you hit like if you are someone whose job is not related to the climate crisis, but you want to find a way to participate in solutions? I am interested in learning more from you. (If folks could share, I would also appreciate it). Thank you!
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Tim Grimsditch
Tim Grimsditch@timgrimsditch·
@morgantepell There are 8-digit revenue businesses solely focussed on plugging usability gaps in Adobe. UX friction points are clearly not a priority.
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Morgante
Morgante@morgantepell·
Why am I still manually dragging signature blocks onto PDFs in DocuSign? How has a $10B+ company not already incorporated the most obvious "AI" use case possible? (Separately, why do all the alternatives suck just as much...?)
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Tim Grimsditch
Tim Grimsditch@timgrimsditch·
@markhadfield Another angle: it’s interesting that Conservatives are still claiming an immigration emergency after being in power for 12 years and 3 years on from Brexit. How do they make political capital out of a promise they failed to deliver on.
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Mark Hadfield
Mark Hadfield@markhadfield·
I feel like 'small boats' is the new 'NHS £350m a week' Depending on how you look at it: - A simple message that people can hook onto, or... - An oversimplification of a complicated issue, or... - A gross misrepresentation that appeals to the extremes.
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Mark Hadfield
Mark Hadfield@markhadfield·
The Deputy Chairman of the government here saying some people should aspire to live like we did in the 70s, and work 7 days a week to survive. That's regression not progression. Is that all the government want us to aspire to? Regression? @adliterate
Lee Anderson MP@LeeAndersonMP_

In the 70s working 7 days a week down t'pit my dad grew veg and kept chickens in our garden. That was our foodbank. My dad voted Tory for the 1st time in 2019. He will again at the next election. A great man. Comments turned off to send the left in to meltdown. But u can like 🙂

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Tim Grimsditch
Tim Grimsditch@timgrimsditch·
@julianHjessop What’s the % increase in US vs UK? And why is the UK increase so much greater?
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Mark Hadfield
Mark Hadfield@markhadfield·
Absolutely loved sharing some thinking with @saatchiuk today, after an invitation from @adliterate. Seeing where the project is going - and can go - is really exciting. More soon!
Mark Hadfield tweet mediaMark Hadfield tweet media
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Tim Grimsditch
Tim Grimsditch@timgrimsditch·
@markhadfield @adliterate It’s a great example of how a single line of copy can take something complex/taken for granted and make it razor sharp.
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Mark Hadfield
Mark Hadfield@markhadfield·
Saw this last night. @adliterate mentioned it to me. I chatted to a firefighter last month and after hearing his stories it means a lot more to me than before. While others run away from the fire, they run toward it.
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Tim Grimsditch
Tim Grimsditch@timgrimsditch·
@julianHjessop How do you explain why the spreads have changed? Political/regulatory pressure post 2009 to maintain low rates? If so, what changed?
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Julian Jessop
Julian Jessop@julianHjessop·
... here's an alternative version, just looking at 2-year rates 👇 This shows that UK mortgage spreads have essentially just returned to normal, after an unusual period (ringed in green) when they were close to zero. ps. mortgage spreads have also jumped in the US. (2/2)
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Julian Jessop
Julian Jessop@julianHjessop·
Several people have now asked me about this chart, which is being used as evidence that UK #mortgage costs are much higher than you would expect given what's happened to money market rates. IMHO it's badly misleading, mainly because it only covers a short period of time... (1/2)
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Mark Hadfield
Mark Hadfield@markhadfield·
I'm currently reading the excellent "The Social Distance Between Us" by @lokiscottishrap However - I've been waking up at 3am with a cold the past few nights and unfortunately my hazy brain can't process it. So last night I bought a trashy treat...
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Tim Grimsditch
Tim Grimsditch@timgrimsditch·
@NJ_Timothy Hackney roads and pavements are gritted. Your narrative remains slippery.
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Nick Timothy MP
Nick Timothy MP@NJ_Timothy·
Hackney Council can afford teacher training sessions on “adultification” and “intersectionality” for school teachers, but can’t be bothered gritting roads and pavements.
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Tim Grimsditch
Tim Grimsditch@timgrimsditch·
@LeShann @BinetLes attribution is “the action of regarding something as being caused by a person or thing”, then why is econometrics not a form of attribution?
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Shann
Shann@LeShann·
@BinetLes I always thought econometrics was a form of attribution modeling?
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Les Binet
Les Binet@BinetLes·
Both Facebook and Google tell me that they are pivoting away from attribution modelling towards econometrics for evaluating effectiveness. Potentially, this has big implications.
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Tim Grimsditch
Tim Grimsditch@timgrimsditch·
@BinetLes Fascinating thread. Can you share your data on marketing becoming ineffective?
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Les Binet
Les Binet@BinetLes·
The rise of attribution is one of the reasons why marketing has become so short-term, annoying and ineffective. Will a more balanced approach to evaluation help businesses rediscover the power of great, creative ads that people actually enjoy? Let’s hope so.
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Tim Grimsditch
Tim Grimsditch@timgrimsditch·
@DoctorVive 100%, “Km square of land lost” is probably more telegraphic than “cm of sea level rise”.
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Dr. Genevieve Guenther (she/they) 🪬
I'm not a fan of the term "sea level rise," which connotes oceans that get higher but still, perhaps, remain separated from dry land. I think I'm going to start using the phrase "expanding oceans," or something like that, to clarify that the water's going to cover the coasts.
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Tim Grimsditch
Tim Grimsditch@timgrimsditch·
@Jermainecraig Did you manage to register with a UK number? It won’t accept mine for some reason.
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Tim Grimsditch
Tim Grimsditch@timgrimsditch·
@waywelive A good start would be the Hackney Citizen and the Council distributed paper. I suspect the big win would be through neighbourhood and school WhatsApp groups.
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nick stewart
nick stewart@waywelive·
Working on a pro bono community theatre project. Can any Hackney people let me know about good local media - online offline or anyline - where people pick up arts and culture news?
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Tim Exile
Tim Exile@timexile·
What’s the absolute bare minimum a piece of music should have?
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