A month of $9 lattes from Starbucks costs $225 (plus an added 20% if you tip). A month of lattes from home costs $71.34 and that’s if you’re buying a brand new (admittedly low end but functional) machine every month. But who does that? Once the sunk costs of the machine are paid for, your monthly cost is $16.35 for a month of lattes… or $0.66 each. $9 vs $0.66. Not hard to understand is it? In what universe is getting dressed, finding a parking spot, standing in line to order, waiting in another line for pickup, looking for a place to sit and deciding there’s nowhere actually comfortable so you might as well take that latte home or drink it in the car on your way to work is somehow worth the actual cost? A month of Starbucks vs. your internet and Netflix for the month. A month of Starbucks vs an entire week of groceries. A month of Starbucks vs not lining the pockets of a guy who made $95.8 million in 2024 (that’s 6,666 times the average barista’s pay, by the way). Get wrecked, Starbucks. You’re out of touch.

@effthealgorithm The real crazy one is when you do the math on a cup of drip coffee. They’re charging $3-$4 per cup for crappy black coffee that costs them about $0.05 to make

@BizDevGrow @effthealgorithm Fwiw it’s a solid $1 per cup if you buy the beans directly. A good coffee shop uses beans that are $20-25 a bag

@BrettChapman_ @BizDevGrow Yeah but after adding foamed milk, vanilla, caramel, unicorn sweat, and two packets of your preferred white powder, no one knows what their beans taste like.

@effthealgorithm @BizDevGrow I was responding to a tweet about drip coffee