The last car we bought was a @Tesla Model Y. Painless purchase process. No salespeople, no showroom, no upsells, no games, no haggling, no pressure. Just a personal choice on my own time, and a simple few-minute process handled entirely via a clear and straightforward app. The next car we're buying is from another brand. And holy hell, it feels like I'm going back in time. Salespeople, back-and-forth charades, pricing games, "when can you come in?" before the deal is finalized tactics, etc. And I'm still doing it all via email so I don't have to deal with the showroom antics. I've modernized the process as much as I can from my side, and yet it's the same old same old. They don't even feel like the same thing. In one case I'm buying a car with all the baggage that comes with buying a car. In the other case I'm buying a Tesla with none of the baggage of buying a car. This experience could make me lament this other brand, but what it really does is make me appreciate and respect the lengths to which Tesla has fully reconfigured the car buying experience. It's become effortless, like buying any other product. As it should be. A car is just another product. Bravo.