BevNET.com

Mr. Pibb taps Scottie Pippen for national relaunch campaign 🏀🥤 as Coca-Cola rolls out updated formula. Plus: Zevia partners with Cardi B in anti-AI push 🤖, Electrolit backs emerging DJs 🎧 and more marketing moves. bevnet.com/news/2026/mark…

Barsmith enters the functional RTD non-alcoholic category with a national launch of sparkling Margarita, Spritz and Paloma cocktails. 🍹✨ Each 35-calorie can features L-Theanine, magnesium and lemon balm, now available at Total Wine & More and Amazon. bevnet.com/pr/2026/03/20/…

Death Wish Coffee Co. unveils a limited-edition “Rise Again Collector’s Box” inspired by Season 2 of Marvel’s “Daredevil: Born Again,” featuring its Dark Roast and a heat-reactive mug. Pre-orders open March 24. ☕🦸‍♂️🔥 bevnet.com/pr/2026/03/20/… #coffee #Marvel

Natalie’s Orchid Island Juice Co. debuts 100% Carrot Juice in 32 oz and 56 oz bottles. The vegan, Non-GMO juice is now available at Wakefern/ShopRite stores, with wider distribution planned. bevnet.com/pr/2026/03/20/…

Zevia has signed Cardi B to a multi-year partnership, naming the Grammy winner a shareholder and brand ambassador. 🎤🥤 The collab launches with tour sponsorship and a major Summer 2026 campaign focused on zero-sugar, “radical realness.” bevnet.com/pr/2026/03/20/…

Non-alc alternatives are leaning into fruit and coffee flavors for spring, from Aplós’ Dragon Fruit Martini and TOST’s canned sangria to Vita Coco Frosted Lemonade and Bones x Pebbles Cinnamon Coffee. 🍋☕️🍓 bevnet.com/news/2026/new-…

On Taste Radio, David reflects on getting sued amid rapid growth—and what the lawsuit reveals about risk, competition and the realities of building a beverage brand. ⚖️🎙️ bevnet.com/news/2026/tast…

Mood support is now the fastest-growing functional beverage benefit, up 42.2% YoY — nearly 3x protein’s growth — according to SPINS’ 2026 State of Industries webinar. 🧠📈 Gen Z and millennials are driving gains as brands put mood front and center. bevnet.com/news/2026/mood…

Sazerac has acquired Dirty Shirley, the vodka-spiked RTD take on the classic Shirley Temple, expanding its growing Texas footprint. Financial terms were not disclosed. 🍒🥃 bevnet.com/spirits/2026/s…

Armored Fresh launches PIILK, a protein drink with 30g protein and 7 ingredients. 💪 Made with fermented non-GMO yeast protein and no emulsifiers or artificial sweeteners. bevnet.com/pr/2026/03/20/…

Sipwell Wine Co. expands its full canned wine portfolio at 100+ Albertsons, Vons and Pavilions stores in Southern California, adding Rock Steady Sparkling Rosé and Go Getter Chilled Red alongside Tiny Victories. 🍷✨ bevnet.com/pr/2026/03/20/…

Electrolit returns as official hydration sponsor of EDC Las Vegas 2026 and presenting sponsor of the Discovery Project DJ/Producer Competition, spotlighting emerging talent. 🎧⚡💧 bevnet.com/pr/2026/03/19/… #EDCLV #Electrolit

Paulaner reports 23.8% growth in China in 2025, its fastest-growing export market, and targets the No. 1 spot within 2–3 years as F1 returns to Shanghai. The brewer is leveraging its Audi F1 team partnership to reach younger Chinese consumers. 🍺🏎️🇨🇳 bevnet.com/pr/2026/03/19/…

Good Boy Vodka seeks a Vice President of Sales to lead growth across the Southeast U.S. 🍸 Focus: distributor partnerships, retail expansion, team leadership, and brand building in key Southern markets. bevnet.com/jobs/62764-vic… #BeverageJobs #SalesLeadership #SpiritsIndustry

Vital Premium Hard Seltzer debuts in Nashville with sugar cane alcohol, real fruit juice, electrolytes, 5% ABV, 100 calories, 1g sugar, and four tropical flavors as RTD sales reach $13.9B in the US. bevnet.com/pr/2026/03/19/…

Craftwell Cocktails debuts Craftwell Smash, a new 7% ABV line of fruit-forward RTD cocktails in 12 oz slim cans. 🍹 Featuring Agave Lime, Mango Lemon and Marionberry, the lineup rolls out across OR, WA, ID, CO, CA & MT. 🍋🍓 bevnet.com/pr/2026/03/19/…

🥃 Jake Norris, founding distiller of Stranahan’s and Laws Whiskey House, unveils The Curated Barrel Project, a specialty barrel-finished bourbon series ahead of his new Arvada distillery. First release drops April 2. bevnet.com/pr/2026/03/19/…

Carbliss is rolling out a 19.2 oz malt-based tallboy across 7 Midwest states, aiming to expand access in c-stores and tap beer distribution. The move follows strong growth, with sales up 42.5% in early March. 🍹📈 bevnet.com/spirits/2026/c…

Tractor Beverage Co. wins four 2026 FABI Awards for its Organic Craft Haymaker RTD line, with Citrus Ginger earning “FABI Favorite.” 🍎🏆 The apple cider vinegar-based lineup debuted in foodservice in February. bevnet.com/pr/2026/03/19/…

Fun Times Soda Pop is expanding DSD in Chicago and NYC, aiming to bridge legacy CSDs and functional sodas with cane sugar, no artificial dyes and nostalgic flavors. The brand is also building on Amazon and eyeing outside funding. 🥤📈 bevnet.com/news/2026/fun-…