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Influence today is no longer manufactured, it is earned.
As @GiladMillo points out, while traditional media still matters, the real shift is in authenticity. Influence has moved from celebrity endorsement to individual voice, where credibility is built through lived experience,
Day 2 of Africa PR Week has been nothing short of transformative, filled with thought-provoking conversations, networking, and practical insights shaping the future of communications across the continent.
The influencers session was on 🔥 with @eddiebutita@theavieway@judynyawira and @giladmillo.
The panel emphasized that influencers are no longer a “nice-to-have”—they are a strategic pillar in modern PR and brand building. By aligning with voices that truly matter to audiences, brands can build meaningful, sustainable connections that go beyond visibility to create real impact.
#AGPRW#africapr#AfricaPRWeek#PR#Media
Africa Global PR Week is in full swing!
We're diving deep into "The Power of Influence: Leveraging Creators to Amplify Africa's Narrative" panel today.
The incredible lineup of speakers: @GiladMillo , @Judy05Judy, @eddiebutita, & Avril Nyambura.
#AfricaGlobalPRWeek2025
What does PR in the Digital Era really mean for Africa?
An all-star panel @GiladMillo, @ArnoldaShiundu, Brian Munene, Tshego Kekana & Ann Karubui—are breaking it down in style.
#AfricaGlobalPRWeek2025