Interactive Minds Syd

Simon Jackson is our final speaker tonight - sharing some of Coca-Cola’s social insights!#interactiveminds #socialmediamarketing

Our next speaker is Sammy Major from Tribe talking about Influencer Marketing, how to leverage it and the platforms that do (or don’t) support it #interactiveminds #socialmedia #marketingevents

Our first speaker this evening is Katherine Chalhoub from Web Profits sharing her social media predictions for 2020! #interactiveminds #socialmedia #marketingevents

Amber is kicking off our final Sydney #Interactiveminds event for 2019 - today we’re talking about Social Media!

Join us at @SydneyGA on 21 August as we explore digital nexts in #AI #AR #Automation #Robotics and #IoT! Early bird sale ends this Friday! bit.ly/IMNexts218

Another tip from @KateToon - You can use ONE piece of content for numerous keywords - you don’t need to create individual content for each of your keywords #interactiveminds

Get to know the modifiers of different intent for your customers to work out the keywords for your content to get the conversions you want #interactiveminds

So what types of intentions could your customers have? Informational, navigational, investigation and transactional intents - make sure your content is meeting those intentions for the stage your customer is at #interactiveminds

Next understand where your customer is on the awareness cycle and write your content with those keywords in mind. They might already know about your brand or just your products, or have a problem but not sure the solution even exists #interactiveminds

@KateToon Step one of good content - know your audience! More than just the basics likes and dislikes. Dig further into your audience beliefs desires and fears, then solve those problems #interactiveminds

Australia’s favourite copywriter @katetoon is sharing how #intentionalcontent works to please both humans and the Google Gods! Basic blogs are out, engaging, intelligent, problem solving content is in!@katetooncopywriting #interactiveminds

Did you know the hashtag has been around for 12 years? Fun fact for today from @LinkedIn #interactiveminds

Is your business attracting an uneven skew of males or females? Look at your content - does is have a bias? And how can you change that? #interactiveminds @LinkedIn

How to keep your best employees? Make sure your brand is strong! 84% will leave for what they perceive is a strong employer brand. Creating and sharing content about your company can make the big difference between people leaving or staying #interactiveminds

Don’t forget, recruitment IS marketing! #interactiveminds

Gemma, Solutions Consultant from @LinkedIn is taking us through content marketing in employer branding. As an employer, what content are you creating to entice the best candidates? #interactiveminds

@brandalism also made their own KPop Spotify playlist, with huge engagement. The team replied to every audience suggesting of what songs to add, with engagement of almost 5,000 in 48 hours! #interactiveminds

How to build an audience from scratch for an event? Create great content! Videos of KPop group EXO reached 250,000 people! They also started a viral video comp with 1000’s submitted - turns out ppl love to film themselves dancing 💃🏼#interactiveminds @brandalism

Good morning @InteractiveSyd! A big event this morning all about #contentmarketing

@brandalism are taking us through their content marketing case study of how they brought KPop to Australia - Let’s KCON 🎶 #interactiveminds