Luke Nowak | Meta Ads

41 posts

Luke Nowak | Meta Ads

Luke Nowak | Meta Ads

@LukeNowakPL

building an AI lead gen agency nobody's competing with fake testimonials, real results sharing the entire system here

Joined Eylül 2023
31 Following17 Followers
Luke Nowak | Meta Ads retweeted
NZ ☄️
NZ ☄️@CodeByNZ·
✅ Claude Code ✅ Claude Cowork ✅ Claude Design 🔲 Claude Marketing 🔲 Claude Sales 🔲 Claude Finance 🔲 Claude HR 🔲 Claude Operations 🔲 Claude Customer …
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Luke Nowak | Meta Ads
Luke Nowak | Meta Ads@LukeNowakPL·
the math checks out but most people miss the next step 40x more creatives means nothing if they’re all built on the same weak script do the research first - competitor ads, reviews, real customer language - then generate variations 40x volume without research is just burning money 40x faster
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Luke Nowak | Meta Ads retweeted
Luke Nowak | Meta Ads
Luke Nowak | Meta Ads@LukeNowakPL·
@FynCas this works for ecom but try running fake testimonials for high-ticket services one script doesn’t cut it there - you need different scripts for each awareness level that’s where AI UGC gets really interesting and where nobody’s competing yet
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Barry Hott ☄️
Barry Hott ☄️@binghott·
Meta media buyers, LOOK OUT 👀 If you go to EDIT an ad, even just to look at an ad's setting without changing anything, the system automatically adds Related Media. It won't publish automatically, buuuut, it will queue to publish the next time you publish other changes. Super sneaky. So this means, new ads and duplicated ads will be impacted too. If you're moving quickly and not expecting it, you'll completely miss it. I've seen this in a few accounts and heard about it a bunch. How to prevent/avoid for now: If you see the green Publish button light up in the bottom right of your edit screen, make sure to smash the DISCARD button before moving on. Before hitting the blue review and publish, always check the number of things being published and make sure it adds up to what you changed. Double check other ads aren't being updated unintentionally. Please make noise about this issue. This is NOT ok. Tell your Meta rep, chat support, make sure they know this is NOT OK
Manny Barbas@mannybarbas_

Meta decided to turn on related media on every ad in my ad account. No wonder my CAC has been 20% + higher the last 3 days. Literally hurdle after hurdle at the moment.

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Barry Hott ☄️
Barry Hott ☄️@binghott·
@LukeNowakPL Uh, can you show me what you're talking about? From Meta documentation: "We'll show ads to people who spend time in your locations, such as people living there or recently there." I'm unaware of any EU exceptions to this facebook.com/business/help/…
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Barry Hott ☄️
Barry Hott ☄️@binghott·
Meta geotargeting is farrrrr from perfect. A few years ago they removed the ability to target based on where people live versus 'traveling in'. Meta says they'll target "in those locations as closely as possible, based on a range of signals across Meta." Basically, if someone's device was recently in a location, they can be targeted for that location for days (or perhaps longer). Someone can visit NYC from Perth and still get NYC (or US) targeted ads when they return to Perth. Also, it's a social platform. People can (and do!) share ads with other people and there's nothing you can do to prevent that. Overall: you just gotta deal with it.
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Luke Nowak | Meta Ads
Luke Nowak | Meta Ads@LukeNowakPL·
opus 4.7 won’t let me write fake testimonial scripts because it’s “deceptive marketing” bro what the fuck i’m trying to run a business here
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iamSadi
iamSadi@Sadegh_Ghaffari·
@claudeai "Claude design" is good, but i can say not for UX, when i can't find any way to go back from Claude design to the main app... so....
iamSadi tweet media
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Claude
Claude@claudeai·
Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude. Powered by Claude Opus 4.7, our most capable vision model. Available in research preview on the Pro, Max, Team, and Enterprise plans, rolling out throughout the day.
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Luke Nowak | Meta Ads
Luke Nowak | Meta Ads@LukeNowakPL·
how many Claude Design generations can you actually get on the $200 Max plan before it runs out?
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Samay
Samay@Samaytwt·
CEO of OpenAI btw
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Luke Nowak | Meta Ads
Luke Nowak | Meta Ads@LukeNowakPL·
@tranmautritam designers aren’t cooked but “looking good” stopped being the goal a long time ago the ugliest pages i ever built outconverted every polished design 4 to 1 turns out people trust a face on video more than perfect UI
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Luke Nowak | Meta Ads
Luke Nowak | Meta Ads@LukeNowakPL·
great tool but here’s the thing marketers will use this to build beautiful pages that nobody trusts in a trust recession people scroll past polished designs, they stop for video and raw authenticity the best converting page i ever built was ugly as hell - just a video and a quiz
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Luke Nowak | Meta Ads
Luke Nowak | Meta Ads@LukeNowakPL·
cool tech but let’s be real we’re in a trust recession and nobody’s buying because your prototype has pretty animations an ugly page with a video and a quiz still converts 3-4x better than any polished AI design stop optimizing for aesthetics start optimizing for trust.
Claude@claudeai

Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude. Powered by Claude Opus 4.7, our most capable vision model. Available in research preview on the Pro, Max, Team, and Enterprise plans, rolling out throughout the day.

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Luke Nowak | Meta Ads retweeted
Luke Nowak | Meta Ads
Luke Nowak | Meta Ads@LukeNowakPL·
this is the post most AI UGC creators need to read high-ticket services are where AI creative actually makes economic sense when one patient covers 6 months of ad spend the math speaks for itself ecom guys will figure this out eventually
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Luke Nowak | Meta Ads
Luke Nowak | Meta Ads@LukeNowakPL·
generating the video is the easy part most people skip research and write scripts from their head i scrape competitor ads, reviews, Reddit - feed it all into Claude - then write scripts per awareness level that’s why AI ads can outperform human UGC
0x ROAS@0xROAS

there was never an easier time to generate content. it takes only 3 steps - generate character - generate start frame - generate multiple consistent videos that's it. here's a recent video i did with my v3 engine:

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Viktor Oddy
Viktor Oddy@viktoroddy·
Claude Opus 4.7 vs Grok 4.2 Prompt 👇
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Yash
Yash@YashHustle_22·
What’s your current MRR looking like?
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JACOB
JACOB@roasgod·
@LukeNowakPL qualified leads that already paid depo to book their consultation date.
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