Tobiloba Ayorinde

The fact that soaps and sprays and cosmetics labeled “unscented“ have the same endocrine disruptors that scented versions of those products have, is surprising. Until you learned that unscented is a scent! Fragrance free is what you want.

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80’ Chelsea 1-2 Man Utd Garnacho ON Estevao OFF Delap ON Pedro OFF

This is Kyril Louis-Dreyfus, the majority shareholder and owner of Sunderland, he is 28 years old. 28 lol. You can read about his family, the Louis-Dreyfus family, they’ve got crazy money. His father was former CEO of Adidas and former owner of Marseille. That’s by the way. Kyril is not just a “nepo” baby, he understands the football business because he was born in it. His father was owner of Marseille when he was born. He’s very learned and articulate. Just listen to their transfer strategy (for people too lazy to watch the video😅): Firstly, they’ve studied the fact that lots of teams get promoted to the premier league and go back down immediately. They injected £180m to sign 14 players because according to him, you have to do something extraordinary to survive the premier league. Before the season also started, himself and his team have planned what January transfer would look like: 1. If we’re in the bottom 3, there are certain players we would get 2. If we’re in the top 10, there are certain players we would also get. Now, his master strategy is to recruit young players, and maintain an average age. Sunderland were the youngest team in League one, the youngest in the championship and now the 3rd youngest in the premier league, only behind Chelsea & Brentford. Despite this master strategy, it’s just like in agile project management framework, your plan needs to be flexible to accommodate changes, he’s recruited “experience” in Xhaka and Reinildo, to guide the youth. Yes, I know I only want youth, but in this league, a little adjustment might be needed, I’ll add one or two experience players to guide them, and that’s what he’s done. Irrespective, his team is still the 3rd youngest in the league. Again, I just want you guys to be seeing the work that goes into a club BTS, a lot of work I must say. I need you guys to also know about these things, as it’ll inform how we see the game.

One of my jobs on this space is to let people see football beyond the pitch. I want many people to understand the BTS, football business especially. Ex-Barcelona Sporting Director who signed Raphinha instead of Antony. Just look at their thought process.

I always find it ridiculous when B2B folks have a revenue target of say $100k, and then allocate 5k or something to marketing. Personally, I think your budget shouldn’t be less than 15% to 20% of revenue.