Muck Rack

While social isn’t going away, how journalists use it is changing. Muck Rack’s State of Journalism report highlights a few key shifts: 1️⃣ Fewer journalists rely on social for reporting (down to 21%) 2️⃣ But it remains critical for promotion (45%) 3️⃣ Platform value is shifting — LinkedIn is gaining trust, while others are losing ground 4️⃣ Safety concerns are shaping how journalists show up and engage online Social is becoming less about sourcing stories for journalists and more about promotion. Question for journalists: how are you thinking about social media today? Let us know in the comments 👇

📢 Calling all #journalists 📢 Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: bit.ly/3zaW5er 1️⃣ @Bloomberg (London England, Onsite) - Senior Editor, Bloomberg Weekend: bit.ly/3O2dEVB 2️⃣ World Politics View (New York NY, Remote) - Assistant Editor: bit.ly/4cqCmHm 3️⃣ The Sacramento Bee (Sacramento CA, Onsite) - Sacramento Farm-to-Fork Reporter: bit.ly/4sE8rkV 4️⃣ Key Biscayne Independent (Key Biscayne FL, Onsite) - Senior Editor/Reporter: bit.ly/4cEJwZH 5️⃣ Oregon Public Broadcasting (Portland OR, Onsite) - Multimedia Journalist: bit.ly/4elk78A

@kaleighf Hi! Please email support@muckrack.com or use our chat function on our website and someone from our team should be able to help.

@muckrack hi I can’t log into my account and cannot find a Help resource for the life of me on your website

📢 Calling all #journalists 📢 Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: bit.ly/3zaW5er 1️⃣ The Wall Street Journal (New York NY, Onsite) - Reporter, Investing and Markets: bit.ly/47cQuCg 2️⃣ The Atlantic (Washington DC, Onsite) - Senior Editor (Supervisory): bit.ly/3Pt3JIO 3️⃣ Bell Media (Alberta Calgary, Onsite) - Multi Media Journalist: bit.ly/4bMs2ZR 4️⃣ Forbes (Remote) - Staff Writer, Careers: bit.ly/47eQgdU 5️⃣ USA TODAY (Remote) - High School Sports Reporter: bit.ly/47m9VbQ 6️⃣ The New York Times (Louisiana MS, Onsite) - Reporter Fellow, Local Investigations: bit.ly/4rQQI9x 7️⃣ CNBC (San Francisco CA, Hybrid) - Technology Editor, CNBC: bit.ly/4rQOVB6

AI is changing PR, and we're changing how we use AI? What is the state of #AI in #PR? Can't wait to talk w/ @muckrack's @lindazebian about its State of AI in PR Report on #LetsTalkPRandMore. Listen live Mon March 23 on WRHU-FM; download podcast (info in pix) #publicrelations

Muck Rack’s 2026 State of Journalism report is here! 🗞️ Disinformation and lack of funding remain the top concerns, while AI adoption has reached 82% and concern about unchecked AI continues to rise. Download now: bit.ly/3Nq5uGc

We’ve updated our journalists page 📝 See what’s new and make the most of your Muck Rack profile: bit.ly/4sfWXoe

AI answers are becoming the new front page of discovery. 🔍 Today, Muck Rack is launching AI Visibility Badges, a new way for PR and comms teams to easily see which journalists and media outlets are most frequently cited in AI-generated answers. Powered by 15+ million AI response citations from Muck Rack’s Generative Pulse data, AI Visibility Badges are embedded directly into core Muck Rack workflows. That means teams can factor AI visibility into research, media list building and pitching. Learn more about how it works: bit.ly/3MY7rta

📢 Calling all #journalists 📢 Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: bit.ly/3zaW5er 1️⃣ Kearney Hub (Kearney IL, Onsite) - Sports Reporter: bit.ly/46hRx37 2️⃣ The Seattle Times (Seattle WA, Onsite) - Data Visualization Journalist: bit.ly/4c429Gu 3️⃣ Civic News Company (Remote) - Chicago Reporter, Chalkbeat: bit.ly/4qwQnbz 4️⃣ Indiana Capital Chronicle (Indianapolis IN, Onsite) - Reporter, Indiana Capital Chronicle: bit.ly/3ZKEnb9 5️⃣ WTLV WJXX-TV (Jacksonville FL, Onsite) - Multiskilled Journalist: bit.ly/4tcu8dp

Meet Media List Agent, Muck Rack’s first AI agent designed to help PR and comms teams improve pitch performance while protecting your brand’s reputation. Curious how AI agents actually fit into PR workflows? Read more: bit.ly/3ZbN5iz

@rrgladstone Hi Robert, everything should be back up and running but if you’re still experiencing issues please email support@muckrack.com. Thanks!

@muckrack - seems your entire system is down right now - giving errors when attempting to login. And your help links are not functional - so there's no way to get in touch with support. What's going on? Could you please advise your customers! Thanks.

The season has officially begun 👀✨ Fresh strategies, bold moves and just enough intrigue to keep things interesting. Here’s to a strong start to the year and may your stories be the ones everyone’s talking about.

AI use is growing in newsrooms, but journalists are still figuring out what belongs in the workflow and what doesn’t. 🗞️ We spoke with three journalists about how they’re using AI, what excites them and their concerns heading into 2026. 🔗 bit.ly/4qwTeln

Our State of AI in PR 2026 report shows that AI adoption is at its peak, with 76% of PR pros now using generative AI and organizations rapidly formalizing how it’s used. More than half of PR pros say their company has an AI use policy and three out of four now pay for at least one AI tool. But the data also shows nuance, with most PR pros still wanting humans firmly in the loop. This report offers a clear view into how AI is shaping PR workflows today and what teams should be preparing for next. Read the full report: bit.ly/4bAEvkK

@tony_rutt @tony_rutt Hi there, issue should be resolved. Please let us know if you need anything else!

@tony_rutt Hi there, we’re currently experiencing performance issues with SSO across the site, and our team is actively working on the fix. We'll let you know when it's back up and running and appreciate your patience.

@muckrack is your platform down at the moment?

@sandyhubbard Please email academy@muckrack.com and someone from our team will provide you additional assessment attempts!

@muckrack I've gone through it twice and gotten the same score each time, 22. I don't want to take a third time and not pass because this certification is important to me. What are my options?

@MuckRack - I went through all the modules of your new GEO course, passed all chapter quizzes, and did not pass the main test. Your Qs are confusing. Mult choice with many answers is insulting to professionals. Many feedback squares have white fonts on white bkgd. I'm frustrated!

@EmiLimia Thanks for the shoutout Emi! We're happy to hear you enjoyed reading our report 😁

Great report by @muckrack on how AI reads and cites information TLDR for PR & content teams: LLMs prioritize authoritative earned media and narrative consistency, and not just volume or owned content. Super useful for press releases, media targeting, and narrative building 👇

Happy holidays from all of us at Muck Rack ❄️ Wishing our community a joyful season and a bright year ahead!