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The NATIVE
17.4K posts
The NATIVE
@NativeMag
The reliable pulse for the young African. Documenting the music, culture and style of tomorrow: today. What’s Next? 🧏🏿♀️ From West, To East!
Lagos - London - New York Joined Haziran 2016
151 Following120.9K Followers
. @blacksherif_ music often explores personal experiences, inner conflict and social pressures, digging into ambition and self-reflection.
His vulnerability manifests in both lyrics and delivery, portraying how thoughtful storytelling can shape a strong musical identity.
📖thenativemag.com/black-sherif-v…
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In Nigeria, religion and Street Pop music intersect in ways that reflect how young people approach themes of aspiration, struggle and belief.
For many artists spearheading the genre, references to faith go beyond conventional pop storytelling, grounding songs in lived experience.
📖 thenativemag.com/religion-stree…
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. @ayrastarr is the ultimate girls’ girl 👸
In a recent interview with @AppleMusic, the Sabi Girl shared that her latest single, “Where Do We Go” began as a personal favourite, while dropping a few gems encouraging women to be themselves and own their choices.
📖 bit.ly/3NmJax1
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Enough time has passed: What’s the best track on Wizkid and Asake’s “REAL Vol, 1.” 👀
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Appreciate this 🥹❤️
The NATIVE@NativeMag
uNder, February 2025 🚨 New year, same MO: we continued to spotlight the fresh and distinctive wave of sounds that are poised to reshape the scope of African music. For February’s picks, we had @ayjaybobo, @katanaWick, @LaliXLola1 and Sandro. Full story ⬇️ thenativemag.com/under-best-new…
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uNder, February 2025 🚨
New year, same MO: we continued to spotlight the fresh and distinctive wave of sounds that are poised to reshape the scope of African music.
For February’s picks, we had @ayjaybobo, @katanaWick, @LaliXLola1 and Sandro.
Full story ⬇️ thenativemag.com/under-best-new…
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After building much of her early career abroad, @Sampa_The_Great returned to Zambia during the pandemic, where reconnecting with home rekindled her creative spark.
From that place of rediscovery, she focused on self-expression, drawing on memories and cultural elements to forge forward.
Read more⬇️ thenativemag.com/sampa-the-grea…
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R&B has always been an inextricable part of Nigerian music’s DNA. Artists rooted in this style have moved beyond niche audiences, pushing the genre into mainstream playlists and collaborations.
As a result, R&B is now seen as a relevant and evolving part of Nigerian pop, attracting attention both locally and internationally.
Read more⬇️ thenativemag.com/r-n-b-nigerian…
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. @heisrema is a beast on features💥🤴
These are some of his best guest verses. Which ones did we miss?
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The Nigerian music streaming farm trend involves coordinated efforts to increase music plays on digital platforms through non-organic methods, often using multiple accounts or automated systems to boost numbers.
This practice can make certain songs appear more popular than they actually are, which affects how charts, playlists and industry attention are shaped.
Read⬇️ thenativemag.com/explained-nige…
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Ghanaian music embodies a range of styles that reflect the country’s long musical history and ongoing evolution. Traditional forms like Highlife and Hip-life sit alongside newer hybrids that blend indigenous templates with contemporary influences.
Read more on how a new crop of artists like @blacksherif_ and @amaarae are reimagining this diversity⬇️ thenativemag.com/ghanaian-music…
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