Sam
7 posts

Sam
@SamMocra
ecom. building https://t.co/QrE2OXGFfe • create ad videos that actually convert
San Francisco Joined Aralık 2025
9 Following3 Followers

meta ads are basically a scam
i couldn’t fucking care less who this pisses off
you spend $5k testing to find a "winner"
just for it to die out after 4 days 🥀
repeating forever like a 10 iQ hamster
your profit?
$5k rev - $3k ad spend - $1.5k cogs = $500
congratulations
you made minimum wage
but here's what actually enrages me
everyone pretends this is normal
"just test more creatives bro"
"creative fatigue is part of the game"
"you need to spend to learn"
no
you need customers who want your product
you need traffic that doesn't expire faster than milk
you need a platform that doesn't randomly execute your account
you need google ads bro
people actively hunting for solutions
not any solution
YOUR SOLUTION
paying per QUALIFIED click
not per million useless impressions
campaigns running for months
not for some days before flopping
zero creative fatigue bullshit
that’s what mfs need
i scaled to $901k in 1 year ignoring meta completely
zero bans
zero stupid fatigues
zero "testing budget" cope
people search for products
see my ads
buy
apparently this is revolutionary
but ecom bros prefer to:
burn $10k monthly on tests
panic about ios updates
get banned for 0 reason
have META’s team ghost their appeals
beg zuckerberg for their account back
pretend 2x roas is winning
now bear in mind META can still work
a lot of ecom bros made millions through it
but google is simply way better
at least for 99% of the use cases
you’re just too attached to it to ever admit it
so stop holding on to your quick fun toxic ex (META)
and marry the reliable less-fun wife (google)
you won’t ever regret that decision bro
you gotta have priorities
- amin
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@SamMocra Such a succinct take on platform incentives. How do you adapt strategy?
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I failed 23 products in 6 months
Then made $50K in 7 days
The product that worked?
Christian handmade tumblers
I'm not even religious
Here's the actual lesson:
I wasn't selling tumblers
I was selling IDENTITY
Failed products:
- Pet bowls (functional)
- Phone cases (commodity)
- Home decor (aesthetic)
Winning product:
- Faith-based tumblers (identity)
People don't buy products
They buy:
- Who they want to become
- What tribe they want to join
- How they want to be seen
The Christian mom buying a $40 tumbler isn't buying drinkware
She's buying:
- A daily reminder of her values
- A conversation starter about her faith
- A signal to other moms in her community
That's worth 10x more than "keeps drinks cold"
If your product sells function:
You're competing on price
If your product sells identity:
You're competing on belief
One is a race to the bottom
The other prints money
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@SamMocra Given that your main product is a toy, I think your color scheme does not reflect much playfulness.
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@SamMocra If you provide the link, I can try to give you more detailed advice.
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